Jason Goddard

Wake Forest University | WFU · Schools of Business

This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing an advanced understanding of the applied science of psychology and how...

Globalization has been under extreme pressure in the wake of the financial crisis. Multinational firms are weighing the costs and benefits of international scale and scope, and are increasingly under pressure to hire local, to source local, and to pay taxes domestically. At the same time global competitive pressures have intensified. This book re...

Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). The best hope for achieving a sustainable competitive advantage in a global marketplace is by means of better understanding which customers are in the best p...

This concise and affordable text, suitable for both undergraduate and graduate courses on international business, has been revised to reflect the many changes in the international business environment over the last decade. The book's student-friendly format, clear treatment of essential topics, and extensive use of case studies make it easily adapt...

Classifies terms and work product in commercial banking division for credit analysis team by astronomical terms. Also offers streamlining and efficiency techniques for managing a diverse team of geographically disbursed credit analysts.

Article discusses pitfalls for when traditional lenders implement the debt yield as a credit approval metric.

This paper discusses the recent problems in commercial real estate markets in light of the philosophy of Kierkegaard. The paper links issues in property valuation with the philosophical thought of Søren Kierkegaard and offers a value based solution which utilizes individual perception rather than solely relying on crowd based determinants of value....

This study utilizes the Kano model to assess the attitudes/opinions of citizens in Germany and France on political and economic issues related to the maturing of the European Union. The study attempts to assess current salient political and economic concerns of European citizenry via the Kano survey research technique. The survey respondents were a...

Lenders can employ a variety of strategies, from additional borrower equity and increased payback ratios to market evaluations, to ease the uncertainty of lending to condo developers.

RMA Journal Vol. 95, No. 8. Article focuses on the importance of letters of credit in international trade

Article describes how the valuation of hotel properties differs from other more traditional forms of commercial real estate.

Article summarizes the importance of the Herfindahl Index in CMBS risk assessment and introduces the use of the Hirschman-Herfindahl Index in a real estate market risk assessment context.

RMA Journal Newsletter, Fall 2012. Are self-storage facilities recession-proof?

In this final chapter, the real estate investment trust (REIT) will be discussed. These special investment vehicles can serve as a portfolio diversification strategy for investors seeking an investment which provides return possibilities in a variety of property types and locations. The REIT, while of relatively recent creation, has roots which tra...

One of the most significant financial innovations of the twentieth century was the introduction of securitization. Securitization involves pooling individual, usually illiquid, assets and using the pool as collateral for the issuance of an entirely new set of financial securities. People that invest in the new securities are promised a proportionat...

The review of commercial leases is a key component of an investor’s (or a lender’s) due diligence prior to purchase (or financing) of an investment real estate property. The length of the lease income, in conjunction with the amount of competing, available space in the market, represents the durability of the income stream in our aforementioned QQD...

During the height of the “Yes Era”, retail and office property was constructed based on the growth in new housing starts in various markets across the United States. Speculative home construction may have led to speculative retail and office properties being constructed nearby. While the level of speculative construction was not as prevalent during...

In the aftermath of the “Yes Era”, we believe that investors must return to fundamental analytical tools in order to help ensure that a property has the desired characteristics which allow an investor to achieve their required rate of return. Investing in non-speculative properties will help the investor in obtaining financing at a bank, as lenders...

The next three chapters of the book will elaborate on characteristics specific to the “four food groups” of investment property as was defined in Chap. 1. Chap. 8 will discuss multi-family (or residential apartment) projects, Chap. 9 will discuss retail and office properties, and Chap. 10 will discuss the various types of industrial and warehouse p...

A traditional step in the evaluation process for investment real estate is the completion of an appraisal by an independent appraiser. The investor may desire an unbiased valuation for purposes of agreeing on a fair sales price for the property. If the buyer of the property requires financing by a bank, the bank will utilize the appraisal in order...

In this chapter, we will explore the benefits and possible pitfalls of taxation reduction and deferment strategies in investment real estate. We will discuss the effect that interest expense and non-cash expenses can have on investment return, and we will introduce the after tax internal rate of return. We will then discuss the various forms of rea...

The topic of real estate investing has made worldwide headlines in recent years in both good and bad ways. During the economic expansion years from 2002 to 2007, real estate investment received much good press from everyone from government officials encouraging real estate ownership, to central banks encouraging bank lending via low interest rates,...

In Chap. 10, we complete our analysis of the primary investment property sector considerations with a discussion of industrial and warehouse property. These properties are generally classified as industrial property given that their function relates to manufacturing, production, or storage of industrial products. A relatively new subsection of indu...

In Chap. 1, two of the market participants that were introduced were investors and lenders. In this chapter, these two market participants come to the forefront. When structuring loan documentation and amortizations for investment property indebtedness, the types of arrangements provided often depend on the motivation for investment by the investor...

In this chapter, the various forms of risk in real estate investment will be described. These forms of risk will be outlined in light of the recent financial crisis. The chapter discussion will elucidate various statistical analyses that the individual investor can perform in quantifying the level of risk in a particular property. As a component of...

RMA Journal Sept. 2011. Article discusses pros and cons of like-kind exchanges

RMA Journal, March 2011 (Cover article). Cap rate derivation models; their strengths and weaknesses with discussion about an alternative to using market-based determinants for cap rates when sales dry up or when the recent past is no longer indicative of the near term.

This review article makes a contribution to the discussion of economic development especially as it concerns reasons for the currently stalled trade talks of the Doha Development Agenda of the World Trade Organization. This reviews predictions made by Dr. Mahbub ul Haq 30 years ago in a book titled The Poverty Curtain (1976), and by analyzing this...

This article looks at the link between the need for the pursuit of cost advantages via labor arbitrage on one hand, and the need for continued learning and sustainable competitive advantage on the other. We first define outsourcing and off-shoring and then provide a review of the primary elements of the first wave of outsourcing. We then turn to di...

he new and updated edition of this widely-used textbook is equally useful for undergraduate and graduate students of international business. Its student-friendly format, detailed coverage of classic and timely topics, and extensive use of case studies make it widely adaptable for different level courses, as well as for educators who prefer either a...

This paper will review the mini-symposium on globalization conducted in New Delhi, India by the Alumni Association of Lancaster University Management School on January 17, 2004. The symposium was led by John Dunning, Emeritus Professor of International Business at the University of Reading, and the State of New Jersey Professor of International Bus...