János Csapó- Professor
- Professor at University of Pecs
János Csapó
- Professor
- Professor at University of Pecs
About
65
Publications
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Introduction
János Csapó currently works at the Institute of Marketing and Tourism, Faculty of Business and Economics, University of Pécs. He is interested in regional development and tourism, macro and micro trends in tourism flow, consumer behaviour and trends in tourism, tourism product and destination development and spatial relations of tourism.
Current institution
Additional affiliations
July 2017 - July 2017
June 2000 - June 2016
Publications
Publications (65)
Jelen kutatás a Z-generáció fogyasztói attitűdjét vizsgálja a sötét turizmus kontextusában, a neuromarketing területén népszerűvé vált szemkamerás módszer alkalmazásával. A kutatás célja feltárni, hogy Vajdahunyadi vár, mint népszerű erdélyi desztináció sötét turisztikai kínálatának mely elemei keltik fel a Z-generáció, mint potenciális fogyasztók...
According to the definition and understanding of the UNWTO, one of the pillars of smart tourism and smart destination research and practice is the context of sustainability: “A smart destination is one with a strategy for technology, innovation, sustainability, accessibility and inclusivity along the entire tourism cycle: before, during and after t...
A TANULMÁNY CÉLJA A digitális technológia megjelenése és alkalmazása a turizmus rendszerének egészében a modern turisztikai folyamatok egyre fontosabb formálója. Erre a jelenségre alapozva kutatásunk középpontjában a turisztikai fogyasztási szokásokban tapasztalható digitalizációval kapcsolatos hazai fogyasztói attitűdök vizsgálata áll. Tanulmányun...
Az akadálymentesség megteremtése napjainkban nem csupán erkölcsi és etikai kérdés, hiszen stratégiai és gazdasági jelentősége révén hathatósan járul hozzá a fenntartható fejlődés és az inkluzív társadalom megteremtéséhez is. Természetesen a társadalmi esélyegyenlőség előmozdításához és az egyén állapotától független egyenlő részvétel biztosításához...
According to the definition of the UNWTO, one of the pillars of smart tourism research is the context of seasonality. Based on this approach, the authors aimed to reveal the results of the extent to which field-specific literature addresses this issue. However, regarding the concept of smart tourism, the authors of this study have shown a lack of a...
Within cultural tourism, creative tourism is gaining popularity in international and domestic tourism. Primary research in creative tourism, however, especially from the point of view of consumers, is still in its infancy. Therefore, the aim of this article is to explore a niche market in creative tourism. Specifically, the demand for handicraft, a...
An evaluation of ‘Destination Management Organisation’ (DMO) websites focused on creating attractive, userfriendly, and informative web pages that effectively promote tourism destinations to potential customers. The virtual tour as
an innovative tool and form of tourism experience has potential to act as a powerful destination promotion tool. There...
Seasonality, meaning that the vast majority of tourist locations do not distribute arrivals evenly throughout the year, in tourism, it is widely regarded as one of the most crucial problems for the majority of the world’s destinations, particularly in terms of sustainability. Nevertheless, despite its importance and that this unbalanced nature has...
Törőcsik Mária Professzor Asszony a Pécsi Tudományegyetem Közgazdaságtudományi Kar teljes történelmének egyik legkiemelkedőbb életművet felmutató oktatója, akit – mint ahogyan e kötet is bizonyítja – nagyon sok kollégája szeret, még több tisztel, de még annál is sokkal többen tanultak tőle valami fontosat. Törőcsik Mária, sokunk Marikája a Kar lege...
In recent years, creative tourism has become one of the most dynamically developing tourism products in global tourism. Its role in Slovakia is also important, although it has not been deeply explored. Recognising this research gap, the authors aimed to understand better the place and role of creative tourism in Slovakia. After elaborating the prim...
Realizing the importance of festivals as a segment of the Hungarian cultural tourism market, the authors, after the theoretical review of the most important pillars of sustainability (economic, social-cultural and environmental), design the factors which establish the realization of the principles of sustainability in practice. Therefore such Hunga...
Jelen tanulmány felméri és összegzi azon kutatási eredményeket, amelyek a Magyarországon tanuló nemzetközi diákok és az őket meglátogatók turisztikai fogyasztási szokásaira vonatkoznak. A kérdőíves megkeresésekkel kivitelezett kutatással, a hazánkban tanuló nemzetközi hallgatók magyarországi turisztikai szokásaira vonatkozó kérdéseken keresztül azt...
In recent years, the city of Veszprém was able to obtain several significant achievements concerning its green branding: it was awarded the “Hungary in Bloom” and the “Climate Star” titles together with the “Gold” prize of the Entente Florale Europe award and the special “President’s Award for the Restoration of a Public Open Space”. This case stud...
The publication, divided into six chapters, demonstrates that the field of creative
tourism research is broader and is not limited only to the economic approach of the
demand and supply-side analysis, but also covers questions of strategic management,
destination management, regional programmes and policies, participative
governance and planning, a...
The research aims to assess the extent of overtourism in Budapest. The analysis first
introduces a system of criteria for a sustainable destination, highlighting the capacity network, institutional system, structural aspects, and architectural infrastructure load of a sustainable region. A survey of the relevant literature reveals the increasing sc...
The study aims to reveal the evaluation of quality of life (QOL) factors of the local residents and the owners of the second homes from a regional perspective. As a case study we analyse the second most important tourism destination of Hungary, Lake Balaton in terms of evaluation of quality of life and living space within the scope of three target...
A nemvásárlás/nemfogyasztás okainak, motívumainak vizsgálata általános értelemben, de egyes piacok esetén, így a turizmus terén is, igen izgalmas értelmezési és kutatási kérdés. A nemvásárlás/nemfogyasztásnak két típusát különböztetjük meg a fogyasztók helyzetének, motivációinak szempontjából: a lemondást és a kimaradást. A kimaradás általában egy...
This paper aims to study non-travelers in order to try to understand why they are absent from tourism and what the causes are for their decision. Our research showed that the study of postmodern causes apart from classic ones holds unique potential in the research of sustainable tourism processes as well. The results of cross-tabulation and corresp...
The present publication intends to discuss the economic role of tourism in Hungary between 2000–2019 (pre COVID-19 period), revealing the most important social-economic phenomena until the end of May, 2020 (finishing of the manuscript) and attempts to determine the complex impacts of the crisis and the possible changes in the future of global and d...
This study uses an innovative tourism product development approach, based on co-creation or customer involvement, related to Lake Balaton, a mass tourism-based destination in Hungary, from the point of view of the market segment of active cycling tourists. The investigation of opportunities for the development of cycling tourism first of all relies...
One of the leading tourism products of Hungary is health tourism, where the certain supply segments are influenced by seasonality in different scales. The primary aim of our paper is to survey the seasonality of the 9 spas with the greatest turnover in Hungary with the help of the Gini index. Our research intends to provide an actual picture about...
In 1920 the Treaty of Trianon concluding WWI caused the Hungarian Kingdom to lose not only two-thirds of its area and population, but the country’s most important tourism destinations as well. This is the reason why the “domestic values” of the country were valorised in the following period in terms of tourism. Both the remaining tourism supply and...
A TANULMÁNY CÉLJA A virtuális turizmus iránti attitűd kapcsán megjelenő fokozatokat (érdeklődés, preferencia, helyettesítés) összességében VR nyitottságként kezelve a tanulmány vizsgálati fókuszában a VR nyitottság és a helyimázsalkotás kapcsolata áll, azaz, miként hathat a VR arra, hogy milyen kép alakul ki az egyénben egy adott helyről. A tanulmá...
Tudjuk, hogy a fogyasztói döntések szempontjai, illetve meghozataluk módjai időről időre változnak, ezért a döntéshozóknak és a kutatóknak is újabb és újabb kérdéseket kell megvizsgálniuk, hogy releváns megállapításokat tehessenek. Bár mindig is jelen volt a desztinációválasztásban, a biztonság kérdésköre nem túl régen jelent meg fokozottabb jele...
When surveying the motivation side of travel and tourism, we can state that tourists consider in their travel decisions, certain landscape preferences – to a certain extent. It also seems to be evident, however, that the objective evaluation of a landscape is a hard task for researchers for numerous reasons. In recent decades, several attempts have...
The touristic utilisation of the greatest lake of Central Europe, of the Lake Balaton started from the middle of the 19th century getting a greater impulse in 1861 and in 1909 when the southern and northern railway lines were established. In Hungary at this time tourism exclusively meant hiking tourism so for the other branches of tourism they used...
Investigating the effectiveness of regional tourism support is always relevant in tourism research, especially in the European Union. However, in recent decades researchers and regional development actors concentrated predominantly on concrete financial-economic aspects based on the monitoring systems of the European integration. Based on this circ...
This paper presents and highlights the role and importance of spa and wellness tourism in Hungary. Ever since tourism has played an important role in the social-economic processes of the country the leading tourism product proved to be health tourism (spa and wellness) thanks to the advantageous physical geographical and social-political background...
The present article intends to reveal the industrial tourism potential of the Pécs-Mecsek region in Hungary where we believe there is an adequate potential of the present industrial heritage but only a limited or rather poor utilisation is realised in the research area in this respect. The possible utilisation of the industrial heritage would be us...
Recognising the importance of the topic, this research intends to deal with the possible tourism relations of beer manufacturing as a form of industrial heritage in general and as a case study in Hungary. It was also an important reason of writing this paper that this area in Hungary is not yet researched adequately enough, especially concerning to...
This study aims to analyse the possibilities and the potential for the establishment of beer tourism, one of the most recently valorised tourism products of global gastro tourism, and more importantly the creation and professional criteria of beer routes in Hungary. With a thorough investigation of the theoretical background of beer tourism and bee...
Tourism, due to its regional development effect, can endow the areas with new functions by creating new, recreational or tourism zones. Among the numerous impacts of the tourism function changes of the brown fields maybe the most important is that a successful revitalisation program can trace back the given area to the functioning texture of the se...
A sör és a sörút, mint turisztikai attrakció megjelenési lehetősége az idegenforgalomban Magyarországon – esélyek és lehetőségek The possibility of the appearance of the beer and the beer route as a tourism attraction in Hungary – chances and opportunities ABSZTRAKT A kutatás egy, a közelmúltban felértékelődő és egyben újrapozícionálódó ital, a kéz...
Since health tourism is one of the most popular and most dynamically developing products of modern tourism, this paper aims at studying the characteristic features of health tourism destinations from a regional and spatial perspective. Accordingly, the authors would like to introduce a new approach of spatial and product analysis of tourism where t...
In our study we aim to thoroughly discuss the spatial and structural changes of the tourism of Hungary from the change of the regime till present. As 25 years passed by, since the change of the regime numerous new and challenging processes have been experienced and were affecting the tourism of Hungary where the tourism industry plays a primarily i...
Az Egyesült Királyság földrajzi elhelyezkedéséből eredően, sem természeti, sem társadalomföldrajzi értelemben nem mutat homogén képet. A királyságot alkotó országok között érezhető természeti, társadalmi és gazdasági különbségek vannak; az egyes régiókon és megyéken belül is jelentős differenciák figyelhetők meg. Érdekes, hogy Wales, Skócia, sőt mé...
As a special segment of the research of the interrelated system of tourism and regional development, the present study is aimed to deal with and focus on the methods of the regional delimitation of spaces and areas of tourism based on its supply and demand aspects, providing recent data on this rather neglected fi eld. Following the general introdu...
As a special segment of the research of the interrelated system of tourism and regional development, the present study is aimed to deal with and focus on the methods of the regional delimitation of spaces and areas of tourism based on its supply and demand aspects, providing recent data on this rather neglected fi eld. Following the general introdu...
Developing thematic routes in Western-Europe already began in the 1970s, recognizing the idea, that the appearance of common, interconnected themes may have entail synergy with several positive effects. The tourism attractions with a thematic character turned into increasingly more popular in the past decades. Attractions with a thematic character...
The aim of the study is a detailed presentation of the role and positions of cultural tourism on present-day global tourism market both from the theoretical and practical viewpoints. With the definition of cultural tourism, the complex problems of the term are to be pointed at. It is proven to be a controversial issue in tourism, since no adequate...
If we have a look at the „negative regions” or in other words the regions lagging behind in Hungary, we can distinguish between external and internal peripheries. The external peripheries are associated with border areas, the internal ones with agricultural activities. In these micro regions unemployment rate is above the national average, income p...
A kutatás fő célja a turizmus területi folyamatainak különböző aspektusokból történő elemzése. A kutatás eredményei nemzetközi konferenciákon előadott és publikált tanulmányokban jelentek meg, valamint a kutatás zárószakaszában elkészült három tudományos könyv és a Magyarország Idegenforgalmi Atlasza c. kiadvány. A turizmusföldrajz elméleti keretei...
