Janka Beresecká

• doc. Ing. PhD.
• teacher at Slovak University of Agriculture in Nitra

Digital transformation is currently essential for effective human resource (HR) management within organisations. This topic is particularly relevant in the context of the Fourth Industrial Revolution, which introduces new challenges and opportunities for HR processes while also emphasising the responsibility for sustainable development. Implementin...

The labelling of tourism accommodation services profoundly influences consumer behaviour and decision-making processes. Many consumers view labelling as a subjective assurance of the quality of services provided and are willing to pay a premium on the basis of the level of quality indicated by these labels. This paper’s main goal is to highlight th...

Research purpose. Cultural heritage in movable or immovable form contributes with its tools to the creation of a coherent and inclusive society. The cultural direction of the society should be built on the basic principles of inclusion, equality, participation and availability with the help of marketing and marketing communication. The aim of the c...

The problem of efficient and socially responsible management of small municipalities is a discussed topic in many countries of the world. Applying the concept of social responsibility in the management of self-government strengthens the image, increases transparency and contributes to the interest of citizens in governance in self-government. The a...

The scientific objective of the study is to identify the qualification prerequisites of local government management as an element of the economic and social pillar of socially responsible action, based on the analysis of theoretical approaches to socially responsible action in the public sector and secondary research in the environment of local gov...

Poverty, as a multispectral phenomenon caused by severe material depriving of the population, is now becoming one of the most watched socio-economic phenomena. Its scale and severity continue to increase in social consequences. The aim of the paper is to quantify and visualize the extent and level of poverty risk in the selected districts in Slovak...

Perceived as an economic power accounting for 10% of world GDP, 30% of services exports and 1 in 10 jobs in the world, tourism is one of the most affected sectors in terms of income and employment, as any restriction on the movement of people within and between countries has a negative impact on this sector. The aim of the paper is to identify whic...

p class="042abstractstekst"> Recent studies show that wine contains more than thousand different compounds that could come from grapes, or could be formed in the process of winemaking and maturing. The most abundant compounds in wines are polyphenols, which affect sensory properties such as colour, taste and aroma, but also has antioxidant properti...

The public sector very often encounters a lack of the financial resources needed to finance tourism projects. In this context, different models of public - private partnerships are proving to be appropriate solutions. The fact that the private sector is more efficient than the public sector in implementing large infrastructure projects that need to...

After almost 20 years of the independent Slovak Republic existence in the midst of a turbulent changing Europe, the country perceives brands as a tool for expressing the company’s given ability, its rapid recognition or creating a priori positive connotations associated with this extreme. Tourism brands are currently the result of cluster initiativ...

Modern tourism is a discipline that has only recently begun to attract the interest of professionals from several disciplines. Those who set the course for the development of tourism must cope with changes in technology, climatic conditions, an increasing aging, more sophisticated population, more frequent use of health care products and services....

According to the results from OECD countries, the position of the tourism sector in Slovakia has been unfavourable for a long time. Tourism in Slovakia is managed in a decentralized way, which is legally and financially supported in certain forms. Support is largely conditional on cooperation. Such an example is the support of the creation and acti...

Purpose - the tourism sector is faced with the great challenges posed by globalization, technological development, shrinking geographical distances, faster transport options, etc. There is also a strong pressure on innovation in this area to expand and improve not only product but also communication policy. The aim of the paper is to highlight the...

Intelligent Production Management - Progressive Trends •• Reviewers: Vojtech Dirner, Andrzej Pacana, Bartel van de Walle. •• San Antonio: FedEx Print & Ship Center, 2018, 301 p. ISBN 978-0-578-40290-1.

Increased market saturation, decline in interest in classic marketing communication tools, shift in consumer behavior, growing need for exclusivity and individualism in customer communication, more experienced, more critical, more demanding, more sophisticated travelers are also reasons that require increased attention to effective marketing strate...

Changes in socio-economic conditions in countries create changes in the management of their economic and social processes, which results are also in the reform processes in the public administration. At the same time, with that also the concepts of its rational organization and effective management are looking for. The rebuilding of existing system...

Slovak landscape becomes visible in terms of tourism with the mark of a butterfly with spread wings. With the small wings the authors would like to express the size of the country and those big, huge potential, which is located in this area. The general professional public as well as development of economic indicators suggests that this potential i...

Creative garden architecture currently afects regional development in two ways. Firstly, it results in landscape architecture outputs, horticulture arrangements, and garden projects. Secondly, it constitutes an environment for the development of certain business activities, namely tourism and horticulture. Garden architecture is able to secure the...

Microregional association is one of forms of cooperation of municipalities. This cooperation is mostly useful for small municipalities, which don’t have enough own financial sources for their development activities. This cooperation also to fill one of principles of regional policy - principle of partnership. This principle to accent activity parti...