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This article explores the theoretical foundations of humour and its significance in marketing communications and public relations. It focuses on infiltrating humour into public relations, exposing its communicative potential and the strategic value that humour contributes to building relationships or management in several spheres. Based on theoreti...
The paper deals with the impact of education on the quality of national humor, the state of which is reflected in the media. It uses literature to show that humor promotes mental health and that the ability to understand and create humor is conditioned by a child's early experiences at home and school. The presentation of different forms of humor i...
