Jan Kramolis

• Ph.D.
• ASSOCIATE PROFESSOR at Tomas Bata University in Zlín

The purpose of the paper is to comprehensively review the sources of design management, business prosperity and competitiveness. The study shows the current situation in Czech businesses. Furthermore, this paper also attempts to analyze and identify the awareness of companies concerning the relation to design as a condition for business prosperity....

Poverty, as a multispectral phenomenon caused by severe material depriving of the population, is now becoming one of the most watched socio-economic phenomena. Its scale and severity continue to increase in social consequences. The aim of the paper is to quantify and visualize the extent and level of poverty risk in the selected districts in Slovak...

Design is a specific form of complex innovation that affects all areas of an organization’s management. However, the essence of design is vague, and it is difficult to fully grasp the concept of design. Therefore, it is difficult to find criteria for determining its value. The problem of establishing a causal relationship between design value and u...

This paper considers Small and Medium-sized Enterprises (SMEs) and Design Management. More precisely the relationship between design management and business prosperity. The study is based on quantitative research conducted in January 2019. The main issues are transformed into research questions. These research questions are further evaluated into s...

The Slovak population, like the population in other European countries, is aging. The population in the older age groups is growing by increasing the average age of life. Even in old age, people are still active, they like to actively participate in social and economic activities, and they carry out various hobby activities, which preserve but also...

Social media (SM) are one of the marketing tools growing in importance with increasing digitalisation. Companies use marketing to increase interest in their services or reach new customers. Therefore, SM can help companies access a new international market. The aim of this paper is to determine the impact of SM as a marketing strategy tool to gain...

The aim of the article is to show a way to measure the economic value of design using system dynamic modeling of key processes in an organization. The article fully accepts the complexity of the concept of design and opens up the possibility for employing system dynamics in design value measuring. The definition of design is given as an integral co...

The focus of the paper was to conduct an analysis of the selected qualitative and quantitative aspects of the labour market and the potential ability of the young generation to adapt to the new conditions of their prospective employment. The primary data were obtained in the form of a questionnaire survey. The total of 2,817 respondents were contac...

Research Background: The approach is based on theoretical sources and completed studies on business debt, debt level and repayment awareness and how this issue relates to SMEs in the Czech Republic. Purpose of the article: The main purpose of this paper is to examine the attitude of SMEs towards the issue of company debt and its position within th...

The main purpose of this paper is to work with a proposal that small and medium-sized enterprises are aware of the importance of design and also attribute an important role to it in the competition in the future. Is design really a company’s potential and will it be of greater importance to companies? The approach is based on theoretical sources an...

This article addresses Marketing 4.0 as an exceptionally dynamic field for company competitiveness that is evolving rapidly. The main goal of this article is to evaluate and compare the overall level of use of modern marketing tools in practice by family and non-family businesses, and subsequently to measure the dependence between the extent of Mar...

In today´s very tough market struggle in the Czech Republic, more and more companies are aware that innovation is one of the key aspects leading to market success. The main research aim of this paper is to explore how “design” represents a business success trigger. This article examines the importance of four selected factors in the Czech Republic...

Business prosperity is most often mentioned regarding economic results (for instance profit, sales, sales growth, brand value growth, high demand for products). One of the factors that can be used today in rival competitive struggles is design. The very perception of the role of design as an opportunity is an essential prerequisite for increasing b...

The aim of this article is to find out how SME owners in Czech Republic perceive the role of the state and whether this perception differs according to their level of education. In the course of this project managers or owners of small and medium enterprises were asked to answer the questions about business environment. The following three variable...

Whether or not an entrepreneur develops the enterprise successfully and increases competitiveness depends on many factors. All businesses, however, are inherently connected with the business environment which significantly influences their performance. In this regard, the state is among the most important factors. It also performs many other roles...

Design and its contribution to business competitiveness plays an essential role in economic prosperity. This paper offers a comparative analysis of the impact of design on the financial performance of intentionally selected companies. The two-part study was carried out in 2014 and 2016. The survey was aimed at managers of various enterprises. The m...

The purpose of this paper is to review the sources of design management and links between design and business prosperity. The study shows current situation in Czech business in the years 2012 and 2014. Furthermore, this paper also attempts to analyse (comparative study) and identify the awareness of companies concerning design as a condition of bus...

The paper deals with product placement as a smart marketing tool in today’s modern marketing communication mix. The examined tool is a form of advertisement in which branded goods or services are placed into the context of movies, story lines of television shows or news programmes in order to avoid conventional advertising. Outlined research issues...

Odborná zpráva mapující oblast veřejných zakázek v České republice.

In the context of discussions about the role of innovation in business policy and marketing activities, questions of design to participate in the innovation success are often considered. The main aim of this paper is to comprehensively review the sources of design management. Furthermore, the study shows current situation in Czech business. This pa...

Purpose - This paper aims to examine the notion about using product placement in theory of integrated marketing communication mix. Design/methodology/approach - The paper initially defines a theoretical background of this marketing topic. The paper then offers an scope into Czech SMEs notion about use product placement in integrated marketing commu...

Currently, product design and company design are becoming important tools which influence the final decisions of customers. For this reason, firms are aware of the importance of design for the success of a product in the market. However, the question is whether they tailor their investment to design adequately. The return on investment in design is...

The publication deals with the topic of a modern marketing tool that has been officialy used in the Czech Republic since 2010. This year, an official legal framework has been established for its recommended usage. In its first part, the publication analyzes the above mentioned tool from the perspectives of the individual authors who so far have pub...

Purpose - This paper aims to examine the notion about using product placement in product lifecycle stage. Design/methodology/approach - The paper initially defines a theoretical background of this interdisciplinary topic. The paper then offers an scope into Czech SMEs notion about use product placement in considered stage of product life-cycle. Sub...

The paper defined saturation of an insert product placement as a part of marketing communication. Product placement is known as a modern tool of marketing communication and so that product placement and its types and forms are not so casual used in the Czech Republic as in other parts of the world. The mentioned issues are explained from the perspe...

Product placement or embedded marketing is a form of advertisement in which branded goods or services are placed in context of movies, storylines of television shows, or news programmes in order to avoid conventional advertising. In this article, the possibility of evaluation of product placement effectiveness was investigated, as well as the quest...

The primary aim of this paper was to discover connection between company’s competitiveness and product placement as a marketing tool. The secondary aim was searching for the genesis of product placement. The mentioned issues are explained from the perspectives of three groups: TV studios experts, directors and producers, and other experts (media ag...

Product placement has been around in some extent for many years. After June 2010, there is a new field of view legal aspect in the Czech Republic. Some placement involves more subliminal placement of the specific product within a scene or visual. Others includes spoken lines that make mention of the products or its brand. As advertisers have become...

Product placement is defined as marketing integration of a product or a brand into a film or televised series in order to avoid conventional advertising. In this paper, there are different categories of products which are promoted by means of product placement. The main objective of product placement is to connect brands with the appropriate entert...

Product placement or embedded marketing is a form of advertisement in which branded goods or services are placed in context of movies, story lines of television shows or news programmes in order to avoid conventional advertising. In this article, you may learn about different categories of products which are promoted by means of product placement....

A newly defined type of marketing tool of brand integration known as product placement has been used in the film industry for decades. Until recently, a controversy existed as to whether or not this tool is acceptable in audio-visual works. This was defined by the committee for radio and television broadcasting in the middle of year 2010 and specif...

Vyd. 1. Pod názvem: Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky