Jan Kietzmann

Jan Kietzmann
University of Victoria | UVIC · Peter B. Gustavson School of Business

PhD London School of Economics

About

122
Publications
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Publications

Publications (122)
Article
This article acts as a guide for managers to navigate through the looming threats presented by synthetic media (e.g., deepfakes and other media generated by artificial intelligence). It first offers a short overview of the evolution of media manipulation to provide context to the new era of synthetic media. Next, it presents the problems associated...
Chapter
Full-text available
Customer loyalty is central to both the study and practice of marketing. Some marketing managers have designed programs to create, maintain, and build customer loyalty in a game-like nature, which can be described as gamification. Built upon the conceptual foundations of customer loyalty, this chapter discusses how gamification, and its underlying...
Article
Differences in independent retail small business entrepreneurs’ COVID-19 resilience enactment are investigated using a qualitative retroductive analytic approach. We observed that some entrepreneurs, even in the same industry, sector and city, with similar offerings, chose to adopt online store technologies while others did not. Identity motives ar...
Article
Killer applications, or killer apps, are technology applications that profoundly change the way any society thinks, works, and functions. This paper explores Artificial Intelligence (AI) as a killer app, with specific application to marketing. Specifically, this paper employs the lens of technology history to explore the relationship between market...
Article
The world of information technology is buzzing around the possibilities that quantum computers might open up for organizations. But what are quantum computers and what could be their business potential, eventually? Part of why quantum computers are steeped in mystery is because they rely on some very strange properties of the microcosm. From quantu...
Article
http://ltu.diva-portal.org/smash/get/diva2:1500397/FULLTEXT02.pdf The expansion of the sharing economy has significantly disrupted industries and transformed classifications of employment. The sharing economy has reduced barriers to entry for entrepreneurs, however the decline in entrepreneurship in many countries seemingly contradicts this. Hybri...
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Traditionally, the production and distribution of advertising material has relied on human effort and analog tools. However, technological innovations have given the advertising industry the digital and automatic tools enabling advertisers to automate much of the advertising processes, and produce "synthetic ads," or ads comprising content based on...
Article
The COVID-19 crisis has fundamentally changed how many businesses operate and connect with their customers. Previously unheard-of government restrictions and sheltering-in-place requirements forced most professional services to transition to remote delivery methods (e.g., email, telephone, video consults, Shopify store fronts). Providers of low-tou...
Article
Likened to the discovery of electricity and the introduction of the Internet, the arrival of 5G network technology has been met with great enthusiasm and high expectations for its futuristic potential uses. Envisioned 5G-enabled applications include autonomous vehicle fleets; fully immersive, continuous virtual reality; a tactile, sensor-based Inte...
Article
Deepfakes are real videos with fake content. Leveraging artificial intelligence technologies to superimpose voices and likenesses, deepfakes can, quite literally, put someone’s words in anyone else’s mouth. Deepfakes are exploding across mass and social media, and these outlets are feverously trying to manage the proliferation of content with poten...
Chapter
There has been much discussion within the marketing literature about marketing’s influence both within the firm and within the family of academic business disciplines (e.g. Clark Key et al. 2014; Eisend 2015; Homburg et al. 2015). This begs the question of whether or not marketing provides the relevant answers and knowledge base needed in areas of...
Article
Advances in artificial intelligence and deep neural networks have led to a rise in synthetic media, i.e., automatically and artificially generated or manipulated photo, audio, and video content. Synthetic media today is highly believable and “true to life”; so much so that we will no longer be able to trust what we see or hear is unadulterated and...
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The concept of artificial intelligence (AI) was born in the mid-twentieth century to describe endeavours in computer science focusing on the simulation of human learning. Since then, advances in computing, data collection and data storage have made AI an increasingly important area for researchers and practitioners across a range of disciplines in...
Article
The theory of the post-emotional-self and post-emotional society proposes that the industrialized world has become a post-emotional society in which emotion has become separated from action and feeling. If this were the case, then the language used over time should reflect a change from actual emotions, inner feelings, and sensitivities, to outer d...
Chapter
Increasing awareness about the best practice concerning how a firm should handle customer data, security, and privacy, and the risks of too much time spent on social media are increasingly showing up in the popular press (e.g., Johnson 2018; Ward 2018). Companies are beginning to realize that consumers are more informed about the data economy and t...
Chapter
Fake news is one of the most discussed phenomena in politics, social life and the world of business. Recent literature has indicated that it can be a serious threat to brands and their management. Brands can be both victims of, and either unwitting or deliberate agents of fake news. This paper presents the results of a three-round Delphi study of a...
Chapter
The proliferation of information and communication technologies, including communication applications such as social networking sites, email, instant messaging, and mobile telephone, has led to an age of “perpetual contact.” The initial concern that such technologies would lead to diminishing face-to-face time has been argued against with much rese...
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The sharing economy has changed many rules of business. One of those rules is the role of the firm and – importantly – the role of consumers, who can perform two roles and become both providers and consumers, i.e. “prosumers”. Therefore, the key network effect to leveraging the power of the sharing economy is for one-sided users, those who are cons...
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Sharing platforms are becoming increasingly common, transforming how organisations and customers interact across diverse categories. While there is clear demand for the sharing economy, less is known about heterogeneity of consumer preferences and the varying demand that exists for sharing experiences across different categories of consumption. In...
Article
Continuous advances in information technologies, such as Artificial intelligence (AI), are opening up new and exciting opportunities for value co-creation between economic actors. However, little is known about the mechanisms and the process of value co-creation enabled by AI. While scholars agree that AI technology significantly changes human acti...
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Purpose The purpose of this paper is to summarize the main developments from the early days of manual content analysis to the adoption of computer-assisted content analysis and the emerging artificial intelligence (AI)-supported ways to analyze content (primarily text) in marketing and consumer research. A further aim is to outline the many opportu...
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Purpose The purpose of this paper is to introduce, apply and compare how artificial intelligence (AI), and specifically the IBM Watson system, can be used for content analysis in marketing research relative to manual and computer-aided (non-AI) approaches to content analysis. Design/methodology/approach To illustrate the use of AI-enabled content...
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In response to claims that 5G will ‘change the world’, 5G mobile communications systems have drawn considerable attention from consumers and practitioners, to policymakers and academics. Amid mass-marketing campaigns and public posturing by early 5G pioneers in the telecom industry, cutting through the hype to understand the actual implications of...
Article
Social media have fundamentally influenced the way we live. Thus far, research has mainly focused on the ‘bright side’ of social media and the many advantages these platforms bring. More and more, however, research is also beginning to address the ‘dark side’ of social media. Dark side phenomena include cyberbullying, manipulation of elections, fea...
Article
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Although manipulations of visual and auditory media are as old as media themselves, the recent entrance of deepfakes has marked a turning point in the creation of fake content. Powered by the latest technological advances in artificial intelligence and machine learning, deepfakes offer automated procedures to create fake content that is harder and...
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The range of topics and the opinions expressed on artificial intelligence (AI) are so broad that clarity is needed on the the field’s central tenets, the opportunities AI presents, and the challenges it poses. To that end, we provide an overview of the six building blocks of artificial intelligence: structured data, unstructured data, preprocesses,...
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Purpose Fake news is presently one of the most discussed phenomena in politics, social life and the world of business. This paper aims to report the aggregated opinions of 42 brand management academics on the level of threat to, the involvement of, and the available actions of brand managers resulting from fake news. Design/methodology/approach A...
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Purpose The purpose of this paper is to develop an instrument to measure employer branding in the information age. Firms increasingly migrate from matter-intensive business models to information-intensive models, where value lies in information rather than the physical objects. This shift has, in turn, led to a change in employee work skills. This...
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Purpose The purpose of this paper is to explain the technological phenomenon artificial intelligence (AI) and how it can contribute to knowledge-based marketing in B2B. Specifically, this paper describes the foundational building blocks of any artificial intelligence system and their interrelationships. This paper also discusses the implications o...
Chapter
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The strategic renewal literature recognizes that organizations should employ some form of management control system to ensure that their strategic goals and related capabilities are aligned with their environmental conditions, such as the dynamics of environmental change. This chapter focuses on these issues. Using gamification as a management cont...
Article
Understanding public perception of a wine festival, organic wine, or the impact of climate change on wine quality can be a complex task. Wine consumers’ opinions, thoughts, feelings and attitudes seem to appear in traditional channels, such as newspapers and magazines, as well as in digital channels, such as blogs, tweets, text messages, social med...
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Blockchain technologies are benefiting from significant interest in both societal and business contexts. Cryptocurrencies like Bitcoin have grown rapidly in user adoption over the past 8 years. However, blockchain technologies, which fuel cryptocurrencies, have the potential to extend to other business applications even more profoundly. Blockchain...
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Attracting and retaining IT talent remains challenging for IT executives. The limited supply of highly skilled candidates, combined with high workforce mobility, results in considerable hiring, training, and developing costs. To help IT employers overcome these challenges, the authors discuss employer branding as one strategy to manage firms’ reput...
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Among the deluge of online data generated by users in the form of text on social media sites, health care reviews are among the most common, and potentially, the most insightful. Patients review and comment on the experiences with procedures as varied as hysterectomies, colonoscopies and chemo therapy. In their attempts to reduce the uncertainty as...
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Free-to-play online games create significant revenues through sales of virtual items. The argument that the sale of items that provide a competitive advantage (functional items) fuels a pay-to-win culture has attracted developers to business models that are solely based on the sale of non-functional items (items that provide no objective competitiv...
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CfP on "Emerging Technologies in Business and Industrial Marketing" Special Issue in the Journal of Business and Industrial Marketing http://www.emeraldgrouppublishing.com/products/journals/call_for_papers.htm?id=7837 Submission Deadline: September 30, 2018
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CALL FOR PAPERS: Regardless of the numerous opportunities that #SocialMedia offer, there is a “dark side” to social media that holds enormous risks for individuals, communities, organizations and even whole societies. We would like to address this largely neglected topic by encouraging researchers from a variety of fields to submit their work to a...
Article
Research and practice have mostly focused on the "bright side" of social media, aiming to understand and help in leveraging the manifold opportunities afforded by this technology. However, it is increasingly observable that social media present enormous risks for individuals, communities, firms, and even for society as a whole. Examples for this "d...
Article
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It isnot surprising that managers find it hard to distinguish similar-sounding, IT-based concepts such as augmented reality and virtual reality. To many, all of these constructs mean nearly the same and, as a result, the terms are often used interchangeably. This confusion holds back those eager to explore the different opportunities these new tech...
Chapter
In their attempts to reduce the uncertainty associated with knee replacement surgeries, patients turn to social media, where they commonly rely on the experiences expressed by other patients. In this study, we first employ IBM Watson to examine how patients talk about their emotions and express sentiment through their comments online. We then use a...
Chapter
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Compared to the relative importance of icewine for the Canadian wine industry and the uniqueness of the product in the luxury wine and spirit segment, little attention has been paid to the marketing mix used by its producers. As a first step in addressing this gap, Paschen et al. (2016) developed a modified aesthetics and ontology framework to clas...
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This article considers how employees engage with B2B firms on social media, a topic that is largely overlooked in the extant brand engagement literature. Using the results from a large-scale study of employee brand engagement on social media, two key drivers of employee brand engagement are identified using the content analysis tool DICTION—namely,...
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Purpose This paper aims to examine if (and how), enterprise social media (ESM) can be understood as a strategic knowledge management phenomenon to improve organizational performance. Design/methodology/approach This paper uses intellectual capital theory and its functional building blocks to organize different types of the ESM platforms, based o...
Conference Paper
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Crowd Science 2018 is proud to welcome four impactful new works to the field this year, and in this short paper we provide a brief review of the new works in advance of their presentation at HICSS 51. We conclude this brief introduction with a look ahead to the Crowd Science 2019 minitrack, while illustrating numerous useful subjects for future res...
Conference Paper
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IT-mediated crowds are being implemented for multifarious purposes, using multifarious techniques. In this minitrack we seek to coalesce a specific and enduring community of IS and IS-related researchers focused on the study of IT-mediated crowds as a phenomenon. Our aim is to harness, and thus focus, the currently very broad inter-disciplinary stu...
Article
Marketing scholars and practitioners are keenly interested in brand engagement in social media because brand engagement has strong links to brand equity. However, much of the marketing literature focuses on customer brand engagement and often in a consumer market setting. This paper advances this literature in two ways by (1) focusing on employees,...
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Purpose Online brand communities provide a wealth of insights about how consumers perceive and talk about a brand, rather than what the firm communicates about the brand. The purpose of this article is to understand whether the brand personality of an online brand community, rather than of the brand itself, can be deduced from the online communica...
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Filmmakers increasingly depend on trailers as advertising and to generate word of mouth (WOM). This study investigates the extent to which trailers influence WOM in the prerelease context by testing a conceptual model separately on the three most popular movie genres. When viewers perceive greater understanding of the movie from the trailer, the pr...
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Please read the attached PDF for our call for papers for the crowdsourcing mini track.
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Free-to-play online games, funded by the sale of virtual items, are renouncing the sale of those which provide a competitive advantage for those which are purely cosmetic, in order to keep competition pure. Recent quantitative research has discovered several motivations for the purchase of virtual items in general, but no study has directly explore...
Chapter
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For this special session, we propose to have an interactive panel session in which expert panelists explore the social, technological, and organizational issues related to emerging types of wearable technology or the wide range of devices that people can wear on almost any part of the anatomy; for example, some of the most well-known wearable devic...
Conference Paper
Full-text available
IT-mediated crowds are being implemented by organizations for multifarious purposes, using multifarious techniques. With this minitrack we seek to coalesce and support an enduring community of researchers focused on the study of the IT-mediated crowds. Our aim is to harness and focus the very broad inter-disciplinary study of IT-mediated crowds tha...
Article
Full-text available
Artists of all genres express their emotions through their creations and market their works online. We argue that in marketing their work online, it is important to understand not only the emotional responses of the artistic works themselves but also that the sentiment evoked on their websites matters. Developing the correct website sentiment can h...
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Firms eager to succeed in the sharing economy are encouraged to imitate the strategies and business models of successful businesses like Airbnb and Uber. Yet they often ignore the lessons from sharing economy firms that failed with similar business models. Our analysis of several failed firms has identified common causes of failure, and the associa...
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The benefits provided by employment and identified with a specific employing company are referred to as employer branding. We argue that when employees use IT to share and access work-related experiences openly across organizations, their expectations and assessments of workplaces change. We collected 38,000 reviews of the highest and lowest ranked...
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Wearable computing devices promise to deliver countless benefits to users. Moreover, they are among the most personal and unique computing devices of all, more so than laptops and tablets and even more so than smartphones. However, this uniqueness also brings with it a risk of security issues not encountered previously in information systems: the p...
Article
Purpose Sometimes consumers express their enthusiasm for a brand by creating brand extensions, products or services in new categories that are closely affiliated with the “parent” brand. This paper aims to examine the positive or negative impact that consumer-generated brand extensions (CGBEs) can have on brand image and revenue, and the options th...
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Purpose The status of icewine as a luxury item is largely undisputed in popular perception. Despite this, icewine has received very little attention in the management literature. This paper aims to close this gap by developing a theoretical framework to segment the luxury wine and spirits market with a focus on icewine. Design/methodology/approach...
Chapter
This special session intends to explore the use of wearable technology in greater detail. Current perspectives identify a number of fundamental questions regarding wearable technology. Wearable technology is emerging as one of the key areas companies are investing in. In March 2014, Facebook announced that it had plans to acquire Oculus VR, a firm...
Chapter
This chapter investigates the effect of objective and subjective knowledge on exploratory acquisition in consumers’ purchase of wine. The main research questions investigated are whether there is a link between a consumer’s objective knowledge of wine (what they really know) is linked to their subjective knowledge (what they think they know), and w...
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There has been much interest by academics and practitioners in the concept of gamification: the use of game design principles to change people’s behavior in non-game situations. However, there is also much confusion as to what gamification is and is not, and how it can be used by organizations to deliver benefits. In this article we present a frame...