Jamie Guillory

• RTI International

Introduction: LGBTQ+ populations and people who smoke face stigma. This may lead to distancing oneself from smoking-related stigma by becoming phantom smokers (i.e., reporting smoking, but not identifying as a smoker). We explored correlates of phantom cigarette smoking among LGBTQ+ young adults. Methods: Participants were U.S. young adults (18...

Introduction We explore factors that were associated with awareness of and receptivity to FDA’s Fresh Empire tobacco public education campaign. Methods Evaluation data were 10,674 survey responses from 5,129 unique respondents who identified with the Hip Hop peer crowd between 2016 and 2019. The sample was predominantly non-Hispanic Black and Hisp...

Background: We explored predictors of cigar product initiation among Hip Hop-identifying U.S. youth using data from the U.S. Food and Drug Administration's Fresh Empire evaluation. Participants were Hip Hop-identifying youth living in evaluation markets who had not initiated cigar product use at their first survey. Objectives: We modeled cigar p...

Introduction On January 2, 2020, the FDA announced a policy focused in part on prioritizing enforcement of flavored (other than tobacco- or menthol-flavored) cartridge-based electronic nicotine delivery systems (ENDS) without premarket authorization. Methods We used a query to identify Reddit conversations relevant to the policy from January 2 to...

Background Reducing tobacco depictions in media has significant health benefits because tobacco placements in films normalise tobacco use and are linked to youth initiation. Cannabis depictions may have similar effects. Placing restrictions on film incentives has been suggested; however, it remains an unexplored strategy for reducing tobacco depict...

Objectives: Despite their wide use, little is known about risk and protective factors associated with cigar, little cigar, and cigarillo (CLCC) and blunt use among United States (US) youth, including youth in the Hip Hop peer crowd. Methods: Data come from a majority black and Hispanic cross-sectional sample of 2187 Hip Hop youth ages 12 to 18 recr...

Purpose To determine the association between exposure to FDA’s Fresh Empire tobacco public education campaign and tobacco-related beliefs. Design Repeated cross-sectional data collection design with embedded longitudinal cohort over six data collection waves. Setting 30 US evaluation markets. Sample Hip Hop peer crowd-identified US youth aged 12...

Background Electronic nicotine delivery system (ENDS) brands, such as JUUL, used social media as a key component of their marketing strategy, which led to massive sales growth from 2015 to 2018. During this time, ENDS use rapidly increased among youths and young adults, with flavored products being particularly popular among these groups. Objectiv...

Introduction This Free Life was the first multi-market, primarily digital campaign designed to change tobacco-related beliefs among lesbian, gay, bisexual, and transgender (LGBT) young adults. Our evaluation sought to determine whether campaign exposure resulted in changes in tobacco-related beliefs. We summarize awareness and receptivity at the co...

BACKGROUND Electronic nicotine delivery system (ENDS) brands, such as JUUL, used social media as a key component of their marketing strategy, which led to massive sales growth from 2015 to 2018. During this time, ENDS use rapidly increased among youths and young adults, with flavored products being particularly popular among these groups. OBJECTIV...

RTI International is an independent, nonprofit research organization dedicated to improving the human condition. The RTI Press mission is to disseminate information about RTI research, analytic tools, and technical expertise to a national and international audience. RTI Press publications are peer-reviewed by at least two independent substantive ex...

An individual's beliefs in their perceived risk and ability to resist smoking have been found to be associated with smoking behavior. The current study explores the effects of confidence in one's ability to avoid smoking, measured by avoidance beliefs, on the relationship between perceived risks of smoking and behavior. This analysis was done using...

Objective: To test how a potential US ban of menthol products or replacement with 'green' products and ads could influence tobacco purchases. Methods: US adult menthol smokers (N=1197) were recruited via an online panel and randomly assigned to complete a shopping task in one of four versions (experimental conditions) of the RTI iShoppe virtual...

Purpose This study measures awareness of and receptivity to the Food and Drug Administration’s This Free Life campaign seeking to change tobacco-related attitudes and beliefs among lesbian, gay, bisexual and/or transgender (LGBT) young adults. Methods Participants were young adults who self-identify as LGBT. The evaluation uses a treatment-control...

Purpose: The aim of the study was to assess awareness of and receptivity to the U.S. Food and Drug Administration's Fresh Empire tobacco public education campaign designed to reach Hip Hop-identified youth, who are at higher smoking risk. Methods: The evaluation uses a randomized treatment-control design with 15 campaign-targeted treatment and 1...

Background Research shows that tobacco products are disproportionately used by sexual and gender minorities, known collectively as those who are lesbian, gay, bisexual, and transgender (LGBT). While usage varies within this population by identity, differences in tobacco use patterns are not well understood. The present study uses evaluation data f...

Lesbian, gay, bisexual, and transgender (LGBT) individuals are at increased risk for tobacco use compared to those who are not LGBT. The Food and Drug Administration’s Center for Tobacco Products launched the first U.S. large-scale tobacco public education campaign for LGBT young adults aged 18–24, This Free Life. The current study, using data from...

BACKGROUND Point of sale (POS) advertising is associated with smoking initiation, current smoking, and relapse among former smokers. Price promotion bans and anti-smoking advertisements (anti-ads) are too possible interventions for combatting these influences. OBJECTIVE The purpose of this analysis was to determine the relationship between anti- a...

Background Point of sale (POS) advertising is associated with smoking initiation, current smoking, and relapse among former smokers. Price promotion bans and antismoking advertisements (ads) are 2 possible interventions for combating POS advertising. Objective The purpose of this analysis was to determine the influence of antismoking ads and promo...

Introduction: t is unclear whether FDA's required warnings on e-cigarette advertisements will apply to social media. Given the key role of social media in marketing e-cigarettes, we seek to inform FDA decision-making by exploring how warnings on various tweet content influence perceived healthiness, nicotine harm, likelihood to try ecigarettes and...

Background: Tobacco public education campaigns focus increasingly on hard-to-reach populations at higher risk for smoking, prompting campaign creators and evaluators to develop strategies to reach hard-to-reach populations in virtual and physical spaces where they spend time. Objective: The aim of this study was to describe two novel recruitment...

Objectives: We used eye-tracking to examine smokers' visual attention in one of 4 antismoking ad contexts (alone, next to cigarette ad, tobacco display, or cooler). Participants viewed 4 ad types (graphic, intended emotive, and benefits of quitting-graphic ads, and benefits of quitting-informational ads), each with 3 areas of interest (AOI) (anti-...

Efforts are underway to educate consumers about the dangers of smoking at the point of sale (POS). Research is limited about the efficacy of POS antismoking ads to guide campaign development. This study experimentally tests whether the type of antismoking ad and the context in which ads are viewed influence people’s reactions to the ads. A national...

Background: E-cigarettes have rapidly increased in popularity in recent years, driven, at least in part, by marketing and word-of-mouth discussion on Twitter. Given the rapid proliferation of e-cigarettes, researchers need timely quantitative data from e-cigarette users and smokers who may see e-cigarettes as a cessation tool. Twitter provides an...

Objective: To explore the prevalence and sociodemographic makeup of smokers who do not self-identify as smokers (ie, phantom smokers) compared with self-identifying smokers in a sample of bar-going young adults aged 18-30 years to more accurately assess young adult prevalence of smoking and inform cessation message targeting. Methods: Cross-sect...

As millions of people turn to social media for health information, better understanding the factors that guide health-related judgments and perceptions in this context is imperative. We report on two Web experiments (N > 400 total) examining the power of society’s widespread weight bias and related stereotypes to influence nutrition judgments in so...

ABSTRACT Background: Marketing and use of electronic cigarettes (e-cigarettes) and other electronic nicotine delivery devices have increased exponentially in recent years fueled, in part, by marketing and word-of-mouth communications via social media platforms, such as Twitter. Objective: This study examines Twitter posts about e-cigarettes betwe...

We examined loose cigarette (loosie) purchasing behavior among young adult (aged 18-26 years) smokers at bars in New York City and factors associated with purchase and use. Between June and December 2013, we conducted cross-sectional surveys (n = 1916) in randomly selected bars and nightclubs. Using multivariable logistic regression models, we exam...

To examine preliminarily the effectiveness of a SMS text message-based social support intervention for reducing daily pain and pain interference levels, improving affect and perceptions of social support in patients with chronic non-cancer pain, and exploring the feasibility of a novel mobile application to track perceptions of pain and pain-interf...

Objective This study aims to determine whether communicating via short message service text message during surgery procedures leads to decreased intake of fentanyl for patients receiving regional anesthesia below the waist compared with a distraction condition and no intervention.Methods Ninety-eight patients receiving regional anesthesia for minor...

Objective: Non-daily smoking and purchasing illegal loose cigarettes (loosies) are common among young adults in New York. This may be due to high cigarette prices (median price ~$11.50 pack), cessation attempts, or social norms among daily and non-daily young adult smokers. Methods: Cross-sectional surveys (N= 1916) were collected in NYC bars and...

This study examined psychosocial and sociodemographic factors associated with pregnant women's use of Web-based tools to set and monitor personal goals for healthy diet and physical activity. These tools were made available to women participating in a randomized trial testing a Web-based intervention to promote appropriate gestational weight gain....

Significance We show, via a massive ( N = 689,003) experiment on Facebook, that emotional states can be transferred to others via emotional contagion, leading people to experience the same emotions without their awareness. We provide experimental evidence that emotional contagion occurs without direct interaction between people (exposure to a frien...

We examine how social support (perceived support and support from a spouse, or committed partner) may influence pregnant women's information seeking behaviors on a pregnancy website. We assess information seeking behavior among participants in a trial testing the effectiveness of a web-based intervention for appropriate gestational weight gain. Par...

This study investigates the effects of different levels of Web site interactivity on individuals' perceptions of an organization's reputation. The underlying theoretical mechanism for this relationship was explored by statistically investigating the mediating role of 3 variables—perceived customization, involvement, and liking—using bootstrapping a...

One reason that tobacco-sponsored smoking cessation ads are less effective than those sponsored by public health agencies may be that the persuasive arguments in tobacco-sponsored ads are inherently weaker than arguments made in public health ads. An alternate explanation is that sponsorship disclosure on the face of the ad activates resistance, pa...

This study explores how Linkedin shapes patterns of deception in resumes. The general self-presentation goal to appear favorably to others motivates deception when one's true characteristics are inconsistent with their desired impression. Because Linkedin makes resume claims public, deception patterns should be altered relative to traditional resum...

The importance of emotion to group outcomes in FtF highlights the need to understand emotion contagion in distributed groups. The present study examines the transfer of negative emotion in online groups. Negative emotion was induced in one of three group members completing a task in CMC. The data suggest that emotion contagion took place at the gro...

Political blogs are distinguished by their heightened interactivity, allowing users to participate directly in the political process. Does the interactivity afforded by political blogs really serve the public interest by contributing to deliberative democracy? A longitudinal between-subjects experiment was conducted during the week preceding an ele...

Managing one's availability for interaction with others is an increasingly complex act, involving multiple media and the sharing of many types of information. In this paper we draw on a field study of 183 SMS users to introduce the idea of the "interpersonal awareness narrative" - the coherent, plausible and sometimes deceptive stories that people...

Instant messaging (IM) is a common and popular way for co-workers, friends, and family to stay in touch, but its"always-on properties can sometimes lead people to feel overexposed or too readily available to others for conversation. This, in turn, may lead people to deceive others about their actual status or availability. In this paper, we introdu...