Jalaja Lakshminarayanan

• Sastra deemed to be university chennai campus

The majority of the government's income comes from taxes. Tax policies play a pivotal role in shaping economic and social dynamics, and their impact on sustainable development is of paramount importance in today's globalized world. After the March 2020 budget, a new tax regime was implemented in India, giving tax payers the opportunity to choose be...

Sustainable entrepreneurship has enormous potential and is quickly becoming a key instrument for bringing about positive, long-term change through sustainability-oriented innovation. However, sustainability-oriented start-ups confront a number of unique issues that are not only connected to the creation of a new enterprise, but also to sustainabili...

E-tailing also referred to as Electronic retailing, pertains to the selling of goods on the Internet. It is both on business to business (B2B) and business to customers (B2C) basis. E-tailing is a subset of e-commerce refers to transactions that are conducted over an electronic network, where the buyer and the merchants are not at the same physical...

Intraday trading, also called day trading, is the buying and selling of stocks and other financial instruments within the same day. In other words, intraday trading means all positions are squared-off before the market closes and there is no change in ownership of shares as a result of the trades. The usefulness of intraday trades lie in the fact t...

This study focuses on the factors that will help the retailers to boost Customer satisfaction. In order to attract and retain customers, retailers implement diverse promotional schemes. The challenge for retailers is to attract more customers, focus on building good relationship them, and make the customers satisfied through relationship marketing...