Jairo Salas-Paramo

• Doctor of Business Administration
• Pontificia Universidad Javeriana - Cali

Purpose Family businesses must continually adapt their strategies to remain competitive. A key challenge is balancing value co-creation, where family members and stakeholders collaborate for positive outcomes, and value co-destruction arises from poor decisions or internal conflicts. Despite extensive research in family business management, limited...

Purpose This study examines the efficiency dynamics of public health service providers in Colombia between 2010 and 2021. In order to achieve this objective, a data panel is utilized to assess the effectiveness of 841 institutions across three levels of complexity (1, 2 and 3) in providing patient care, taking into account user satisfaction from 20...

Purpose The purpose of this paper is answering two research questions: What are the trajectories of persistence in exporting followed by different groups of firms? What factors relate to each trajectory of persistence in exporting? The authors propose and test a framework that links operational and marketing firms’ capabilities to different traject...

An essential aspect of developing virtual content today is improving the user experience by reducing the adverse effects of using new technologies. In this way, this paper aims to analyze the moderating effects of consumer awareness and mindfulness in the relationship between factors such as technological stress and the multisensory experience and...

This research aims to analyze the relationship between social factors (social comparison orientation, loneliness, emotional support, and instrumental support) and the quadratic effects of the mindful approach and technological stress in co-creating virtual value for the tourism sector. Using a dynamic structural equation model, we analyzed data col...

For both government and private institutions, the development of collaboration networks becomes an element of great importance for the implementation of related policies such as the circular economy and sustainable practices in manufacturing. Despite the above, such initiatives have not received as much attention in literature but have been decisiv...

Purpose The main objective of our study is to shed light on how perceived enjoyment influences the intricate relationship between value cocreation and consumer satisfaction, with a specific focus on the realms of tourist services. Design/methodology/approach To achieve the objective outlined in this research, an information survey was carried out...

Sweetened Concentrated Milk Products: Science, Technology, and Engineering provides the most updated and comprehensive knowledge on different SCM products, delving into the production processes for each. Written by international experts, this book discusses existing information on concentrated milk and its more commercial forms, including evaporate...

This research analyzes the moderating effects of the board of directors and cultural distance in the relationship between organizational exploration and exploitation and its effect on the selection of entry modes to a country. A structural equation model is carried out with a sample of 1535 exporting companies in Colombia, Perú, Ecuador, and Bolivi...

This research analyses the moderating effects of the need for relatedness in the relationship between behavioural intention (attitude towards the behaviour, subjective norm behaviour and perceived behavioural control) and self-reported healthy eating behaviour in millennials. A structural equation model was used in a sample of 2380 young people in...

This research investigates consumer behavior when selecting snacks and beverages from vending machines in educational settings. The study aims to discern the impact of age on decision-making processes, perceptions, and memory factors related to product choices. Three experiments involved eye-tracking technology to monitor visual attention and a que...

This research aims to analyze the triple moderating effect of the board of directors in the country culture of a firm and its influence on the relationship between organizational innovation and organizational learning in corporate sustainability. A survey of 400 exporting companies of different commercial products from Colombia, Peru, Ecuador, and...

One of the main concerns of many countries is the maintenance of their cultural expressions over time. Since these expressions allow for defining the most deeply rooted characteristics of the identity of both nations and people in this way, the purpose of this research is to analyze the moderating effect of the use of virtual reality technologies i...

This study aims to examine the factors that influence the performance of universities on a global scale. A learning curve method assesses the relationship between research, teaching, faculty, and student recognition and its impact on academic performance in all countries. The information used in the study comes from the three most essential ranking...

Purpose This paper analyses the moderation effect of country culture in the reciprocal relationship between the strategic orientations (Organizational entrepreneurship, organizational innovation and Organizational learning) and the export performance of the firms in two countries with different cultural characteristics (Sociability and Performance)...

Purpose: The present research aims to study the driver's analysis trajectories (commercial, logistical, and financial) of China's export Performance, comparing eastern countries (Japan) and south-eastern countries (Singapore, Hong Kong, South Korea, Philippines) between 1975 and 2022. For the research purpose, a growth trajectories model was used....

This research analyses the moderating effects of the need for relatedness in the relationship between behavioral intention (attitude toward the behavior, subjective norm behavior, and perceived behavioral control) and self-reported healthy eating behavior in millennials. A structural equation model was used in a sample of 2380 young people (25–35 y...

The purpose of the research is to theorise about the determinants of academic reputation and the moderating effects of aspiration performance in Latin-American universities present in three of the most important rankings in the world: The Times Higher Education, QS World University Rankings, Academic Ranking of World Universities (ARWU). To achieve...

Purpose A large part of the most recent studies in innovation focuses on the need to investigate the cultural differences between countries. Many of the approaches used focus on Hofstede as the most recognized perspective in international business. The Hofstede perspective requires a deeper analysis of the most profound components in the countries,...

This research aims to identify the relationship between perceived risks and the adoption of virtual reality technology in the tourism sector for two study groups: tourists and tourism agencies. In this way, we investigate the main differences between clients and tourism agencies in adopting this type of technology in two countries (Spain and Colomb...

This research focuses on the moderation effects of Hofstede's cultural dimension that influence the relation between ambidextrous leadership and export performance in Born Global Firms in two countries with different cultural characteristics, Vietnam and Colombia. We collected the data from 800 exporting firms in two countries, Colombia and Vietnam...

This research verifies the moderating effect of informal institutions on the relationship between organisational innovation and organisational learning in the export performance between two countries with diverse cultural characteristics. In the same way, this research attempted to verify whether there is a bidirectional relationship between organi...

Purpose This study aims to analyze the effects of cultural orientations (performance and sociality) on the trajectories of innovation inputs and their results in different countries worldwide between 2011 and 2021. Design/methodology/approach As a technique for data analysis, one of the spatial Bayesian models and Gray forecasting methods is used....

Before the pandemic, one of the phenomena that attracted significant attention to scholars in different fields of knowledge was fake news. This phenomenon is considered misleading elements within news content or a social context. This definition also considers false information, mainly published and distributed through the internet. In this way, th...

Purpose. One of the perspectives that receives the most attention from studies in international business is cultural dimensions. This is due to the greater complexity and incidence of cultural aspects in economic performance. This paper explored the moderation effect of cultural orientations on the creation of innovation trajectories related to lev...

There are different scales to measure value cocreation, but it still has no consensus about its uses. In this way, the aims to validate a multidimensional scale with seven factors related to individual characteristics and consumer behaviour included a new emerging dimension inside individual characteristics that are relevant to analyse value cocrea...

The objective of the present study was to examine the moderating effect of Hofstede's cultural dimension of indulgence on the relationship between risk perception (financial, psychological, and time) and purchase intention regarding autonomous cars in Colombia and Vietnam using a multi-group model. A total of 800 Colombian and Vietnamese car driver...

The COVID-19 pandemic has brought changes in the different requirements related to consumer experience. We conducted a sentiment analysis on many comments of tourists in two most popular online travel platforms in Mexico, TripAdvisor and Booking.com, from April 2020 to February 2021. Our analysis was aimed at understanding the effect of COVID-19 on...

This research analyzes the moderation effects of Hofstede’s Cultural Dimensions (Power Distance, Uncertainty Avoidance and Indulgence) in the relationship between Ambidextrous learning and corporate sustainability in born global firms. The data were collected from exporting firms characterized by beginning international operations in the first thre...

Purpose Societal changes and technological development have brought about drastic lifestyle change in the past decades. This drastic change is evident when comparing the lifestyle and general characteristics of generations who have been born immersed in this technological context to those of other generations. The objective of this paper is to anal...

The study of the impact of institutions on entrepreneurship has been a topic of great interest in recent years. Nevertheless, less attention has been paid to the relation that can exist between the spatial context and the entrepreneurial activities. Specifically, institutions and the space of entrepreneurial activities in a country have rarely been...

Spanish Abstract: En este documento se presenta una revisión de la teoría institucional, a partir de una comparación y contraste de los trabajos de sus principales autores, que pretende mostrar la evolución de las perspectivas institucionales utilizadas en el análisis organizacional. Con este objetivo, se realizó una revisión de los artículos más r...

En este artículo se analiza la influencia de las barreras logísticas a la exportación en las pequeñas y medianas empresas en Colombia. Por medio de una muestra de 401 pymes colombianas, se estima un modelo de redes neuronales que permite identificar la falta de los canales de distribución en el exterior, la dificultad en el manejo de documentos y p...

The purpose of this article is to establish how resources and capabilities developed by a set of companies, grouped by economic sub-sectors, can bestow operating efficiency or differentiation on one sub-sector compared with another. This study used factor analysis to determine the independent variables, and then a weighted linear regression to expl...

Como una continuación del primer libro sobre las teorías clásicas, contiene las teorías, que de acuerdo con el análisis de los autores corresponde a las teorías contemporáneas de la organización y el management. Los autores buscan establecer el estado actual de conocimiento y aplicación de las teorías y la gestión en las empresas productoras de bie...

El libro, escrito por profesores de la Universidad del Valle, está compuesto por cinco partes: I. Grandes paradigmas en el desarrollo del pensamiento administrativo; II . Administración científica de Taylor; III . Administración industrial y general de Fayol; IV . El ideal tipo de organización burocrática de Max Weber, y V. Elton Mayo, la escuela d...