Jairo Dote

Jairo Dote
University of Bío-Bío | UBB · Department of Business Management

Master of Business Administration

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1
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Publications

Publication (1)
Article
Full-text available
Aim of study: This study focuses on the preference for and consumption habits of blueberries (Vaccinium corymbosum L.) in an emerging market. The objective is to analyze the determinants of blueberry consumption in Chile and evaluate to what extent traditional factors, such as income and price, are more determinant than other attitudinal factors an...

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