Jairo DoteUniversity of Bío-Bío | UBB · Department of Business Management
Jairo Dote
Master of Business Administration
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Introduction
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Publications
Publication (1)
Aim of study: This study focuses on the preference for and consumption habits of blueberries (Vaccinium corymbosum L.) in an emerging market. The objective is to analyze the determinants of blueberry consumption in Chile and evaluate to what extent traditional factors, such as income and price, are more determinant than other attitudinal factors an...
