Jaime Gil Lafuente

Jaime Gil Lafuente
University of Barcelona | UB · Department of Economics and Business Organization

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90
Publications
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626
Citations

Publications

Publications (90)
Article
Full-text available
Social relationships have been and are the basis for achieving objectives of all kinds, whether altruistic or lucrative. Among the aspects that make up non-verbal communication are physical appearance in general, clothing, and, in particular, colour combinations. In this article, we analyse whether colour combinations can be established in individu...
Chapter
Full-text available
This article aims to explore the impact of Social Media Marketing (SMM) on Consumer Purchase Intentions, investigating the mediating role of the brand equity model. Additionally, it delves into the crucial cultural dimension of individualism and collectivism, analysing how these dimensions shape the adoption of SMM in Spain (Individualistic Culture...
Chapter
Full-text available
This article aims to explore the impact of Social Media Marketing (SMM) on Consumer Purchase Intentions, investigating the mediating role of the brand equity model. Additionally, it delves into the crucial cultural dimension of individualism and collectivism, analysing how these dimensions shape the adoption of SMM in Spain (Individualistic Culture...
Article
Full-text available
The pursuit of a sustainable world has today compelled both companies and individuals to scrutinize the environmental impact of goods and services. As a result, the field of green marketing, encompassing topics like sustainability, ecologism, and social impact, has gained significance. This study aims to explore the attributes influencing consumers...
Article
Purpose In this vein, this paper aims to provide empirical evidence on the following questions: Which expansion strategies offer better operational and economic performance? What effects does performance-related diversification have? How do other factors such as size, quality, service offered, location or seasonality interact with performance. Des...
Article
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The main purpose of this study is to develop models that illustrate the impact of celebrity endorsement on consumer purchase intention, taking into consideration the important dimension of culture: individualism (Spain) versus collectivism (India). The study utilises the analytical model of the fuzzy forgotten effects theory to build a model for de...
Article
Purpose The objective of this paper is to analyze the relationship between innovation and the development of artificial intelligence (AI) and digital technologies in Europe. The use of digital technologies among European companies is studied through a composite index, while the relationship between innovation and AI is studied through a log-linear...
Book
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En esta obra, se han recopilado una serie de abstracts de las presentaciones expuestas por los expertos en distintas áreas de la gestión empresarial en el transcurso del Workshop in Online Marketing 2021, con el objetivo de proporcionar una visión completa y actualizada sobre los temas más relevantes en el mundo de los negocios y la toma de decisio...
Article
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Neural network methods are widely used in business problems for prediction, clustering, and risk management to improving customer satisfaction and business outcome. The ability of a neural network to learn complex nonlinear relationship is due to its architecture that uses weight parameters to transform input data within the hidden layers. Such met...
Chapter
The problem of unemployment in Spain is very difficult to resolve, and even more so in the time of the economic and financial crisis that we are still suffering. Consequently, many workers, some highly qualified, are deciding to emigrate to those countries of the European Union that they believe can give them the opportunity that they have not been...
Article
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Enhancing production and sale has a very significant effect on the competitive advantage of any production enterprise. In practice, especially in companies with highly diversified production, products have a different impact on generating revenue. Therefore, operational management pay attention to the products of the utmost importance. The Pareto a...
Article
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As the only constant in business is change, business transformation is essential for adopting new perspectives and business trends. One of the keys to performing successful business transformation is to be fully aware of the current components of the business model. This research aims to allocate the business model components (BMCs) to defined busi...
Article
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Corporate and organizational performance assessment is an important activity for both the managers and other stakeholders, as it provides them with an asset to evaluate their own strengths and weaknesses in relation to the competition, as well as guidelines for selecting appropriate measures to address the existing problems. The issue of criteria s...
Article
As the world is fighting against the continuous spread of the COVID-Sars-2 virus and the consequences the pandemic has brought about on economic, political and societal levels, the emergence of the vaccination programs seems to be the biggest hope for a quick return to, popularly called, the “new normal”. As it is not feasible to vaccinate at the s...
Article
The aims of this study is to propose a model for managing customer experience analytics focused on value generated in an online market, this study to explore touch points experience, measured with conventional indicators and fuzzy indicators, using to a structural equation model analysis and Mamdani inference method. The investigation has delved de...
Article
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The high penetration of the Internet and e-commerce in Spain during recent years has increased companies’ interest in this medium for advertising planning. In this context Google offers a great advertising inventory and perfectly segmented content pages. This work is concerned with the optimization of online advertising investments based on pay-per...
Article
Full-text available
The correct management of intangible assets such as image and legitimacy can be crucial for the survival and success of organizations given the current competitive landscape. These variables have been analysed in the literature due to their importance, however additional research is still needed in order to clarify the way they relate. Spanish publ...
Chapter
The method of expertons is a methodology that has been developed in the field of fuzzy logic. This methodology allows qualitative and subjective assessments to be made by a group of experts on one or several criteria that are desired to be evaluated for decision making. In this sense, this chapter presents a proposal for the application of the meth...
Chapter
In this paper we propose to apply fuzzy logic methodologies for measuring key performance indicator into Balanced Scorecard (BSC) Customer Perspective. This study provide fuzzy key performance indicator (FKPI) to the customer experience management for uncertainty measures. The proposal is a step forward in terms of methodologies for creation of per...
Article
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The aim of this study is to analyse the reach of existing investigation on social media and its relation to companies throughout 2014–2015. To achieve the proposed, the study proceeds in classifying such information and identifying methods to study social media and it's relation with different marketing associated topics. The research uses a mappin...
Chapter
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At present, intensified competition together with the need to adapt to customer demands contributes to sports organizations aiming to achieve the highest quality in the services they provide. In this way, quality has become an unavoidable aspect of sports management and an element of strategic differentiation, as it is one of the main factors influ...
Chapter
In previous works Butenko, S., Pardalos, P., Sergienko, I., Shylo, V., & Stetsyuk, P. (2009). Estimating the size of correcting codes using extremal graph problems. In Optimization (pp. 227–243). New York: Springer, we have investigated the structure of game schemes, including their composition and the relationship among athletes that compose them....
Chapter
This chapter aims to resolve the problem of the aggregation of smart city dimensions when ranking a set of European cities. Rankings are often used to analyze a certain characteristic of cities, such as entrepreneurship; however, the use of a multidimensional concept, such as the smart city, requires a different approach in order to consider the se...
Article
Full-text available
The millennials constitute an important group of consumers. Therefore, to know how they behave has become an important issue. This paper aims to explain who the millennials are, to explain who belongs to this generational group and why they have become an attractive group for different social and economic sectors, by showing the most outstanding at...
Conference Paper
Full-text available
The intention of this paper is to shape the profile of millennials by using fuzzy logic and color psychology, with the purpose of having a communicative approach through the use of color red. The data were collected from the literature review, and then a mathematical assessment was given. The distances were measured to find the communication degree...
Article
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Barcelona es un referente mundial en cuando a smart city se refiere. En este trabajo se determina la reputación on line que tiene Barcelona como smart city a partir de un análisis de contenido de Barcelona en diferentes espacios on line. El objetivo de este trabajo es establecer la reputación on line de una smart city bajo la óptica de la lógica di...
Article
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The objective of this work is to analyze and improve the SWOT technique, considered one of the most classic analytical techniques in the field of strategy. The results obtained show how an instrument of fuzzy logic can measure the degree of strength of factors that correspond to the strengths, weaknesses, opportunities, and threats which correspond...
Article
Full-text available
Resumen El objetivo de este trabajo es analizar y mejorar la técnica DAFO, considerada como uno de los métodos analíticos más clásicos en el campo de la estrategia. Los resultados obteni-dos muestran cómo un instrumento de la Lógica Borrosa puede medir el grado potencial de los factores correspondientes a las debilidades, amenazas, fortalezas y opo...
Article
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Virtual social networks (VSN) represent a phenomenon that continues reconfiguring the social dynamics. They have gone from the embryonic stage to a stage of maturity where it is observed that the context uses and appropriates those considered useful, giving them the use that seems to fit. Thus, Mexico and Spain contexts have specific characteristic...
Article
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The increasing connectivity provided by the Internet and the increasing power of online consumers have turned the virtual brand communities into a relevant phenomenon, giving a better communication between businesses and consumers, these platforms often focus on mutual and specific interest (a brand, a product, etc.) and its members are usually uni...
Article
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It is widely known that market orientation (MO) and customer value help companies achieve sustainable sales growth over time. Nevertheless, one cannot ignore the existence of a gap on how to measure this relationship. Following this idea, this study proposes six fuzzy key performance indicators that aims to measure customer retention and loyalty of...
Article
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The digital divide is the inequality between individuals of a country in relation to Internet access and the use of information and communications technology. This article aims to analyse the digital divide in a number of Latin American countries to diagnose the weaknesses of the region and to identify the elements requiring improvement. Through th...
Conference Paper
Full-text available
The objective of this work is to analyze and improve the SWOT technique, considered as one of the most classical analytical methods of the area of strategy. The results obtained demonstrate how a fuzzy-logic instrument can measure the potential degree of the factors that correspond to the strengths, weaknesses, opportunities, and threats of a parti...
Conference Paper
Full-text available
The aim of this paper is to analyse the distinctive characteristics of the Logistics System, namely: “Calculating stock provision” - in order to do this we have used data belonging to a company in the fashion sector. In order to carry out this investigation, the following sequence has been followed: firstly, the current content of the logistics fun...
Article
Purpose This special issue of the Journal of Business & Industrial Marketing, entitled “Business, Industrial Marketing and Uncertainty”, presents selected extended studies that were presented at the European Academy of Management and Business Economics Conference (AEDEM 2012). Design/methodology/approach The main focus of this year was reflected i...
Article
Purpose This paper aims to explore the impact of incentives on the behavioral intention to use electronic commerce through interactive television to enhance a deeper understanding of how television platforms can improve the attractiveness of television to enterprises as a channel of communication and distribution. Design/methodology/approach This...
Article
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Considerando los distintos sucesos nacionales e internacionales que han puesto en duda el comportamiento ético de ejecutivos de empresas, surge la necesidad de investigar cuáles son las variables relevantes que podrían influir en la sensibilidad ética de los directivos. Este estudio contribuye, por una parte, con un modelo explicativo sobre el grad...
Book
Full-text available
Se considera al turismo en la actualidad como una actividad sumamente lucrativa y positiva para el fortalecimiento económico de múltiples localidades en todo el mundo, por lo que, existen una gran cantidad de tipos de turismo, ya que cada viajante tiene diferentes motivaciones que los hacen buscar diferentes destinos, ha quedado atrás el argumento...
Article
As consequence of the recessive and depressive process of economic activity, sports entities have been forced to review its management in order to reduce financial costs. This requires a very strict administration from an aspect that generates one of the greater financial needs throughout the exercise: the acquisition of the rights over the athlete...
Article
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In this paper, we present a tool to help reduce the uncertainty presented in the resource selection problem when information is subjective in nature. The candidates and the "ideal" resource required by evaluators are modeled by fuzzy subsets whose elements are trapezoidal fuzzy numbers (TrFN). By modeling with TrFN the subjective variables used to...
Article
The purpose of this study is to provide new methodologies for the evaluation of ethical behavior in marketing. With this aim different fuzzy indicators are proposed. The existing literature has been analyzed and a descriptive research has been undertaken based on a survey conducted among students from Chilean business schools. The validity and reli...
Article
Digital television development and its convergence with computer systems and communication networks have improved the chances of user interaction, facilitating electronic commerce through television. The study of technology acceptance indicates that the attitude towards technology is the main precursor of the behavioral intention to use. This study...
Article
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We introduce a new network-based data mining approach to selecting diversified portfolios by modeling the stock market as a network and utilizing combinatorial optimization techniques to find maximum-weight s-plexes in the obtained networks. The considered approach is based on the weighted market graph model, which is used for identifying clusters...
Chapter
Entrepreneurship is vital and business opportunities available to the young should be borne in mind by institutions, enterprises and other decision-makers. In an era of new technologies and innovation, young people are particularly well-prepared and many of the new businesses that emerge in today’s knowledge society reflect this important situation...
Article
Purpose – The purpose of this study is to explore the incidence between the actions to be taken by business promoters and the degree or level of success in creating new businesses. Design/methodology/approach – The paper matches data from market research based on a questionnaire sent to Spanish startups (years 2006-2010). The paper uses a methodol...
Article
The wide range of universities and business schools increases market competition in Higher Education in the European context, which does not go unnoticed for education centers, host cities and service companies, who see students as an attractive market segment as a source of economic development for the economy of their cities. Knowing the situatio...
Article
The recent world economic crisis has stressed the importance of governance and the need to define corporate governance rules that could apply across the global economy. However, the existing rules often appear as a heterogeneous set of indicators, with a good deal of ambivalence and inner contradictions. Therefore, their scope is questionable: are...
Article
This chapter presents the results of a forum held in November 2009 at the "Royal Academy of Economic and Financial Science" as a part of the fourth workshop of the Franco-Australian Centre for International Research in Economics and Management (FACIREM). The chapter begins with an overview of the purpose of the forum, and then presents the papers g...
Article
In the context of technological convergence between television and internet, users can access a multitude of audiovisual contents in television sets or by searching on line. This article attempts to analyze advertising effectiveness in this new context. The objective of this research is verifying that interactive advertising formats in television a...
Article
The objective of this work is to contribute with new methodological options for data analysis, aimed to develop indicators that evaluate ethical actions in marketing, in order to provide, to the business managers, tools that let them know indicators on ethical sensitivity and the possibility to compare with their competitors. This exploratory study...
Book
This book is a collection of selected papers presented at the Annual Meeting of the European Academy of Management and Business Economics (AEDEM), held at the Faculty of Economics and Business of the University of Barcelona, 05 – 07 June, 2012. This edition of the conference has been presented with the slogan “Creating new opportunities in an uncer...
Book
This book is a collection of selected papers presented at the Annual Meeting of the European Academy of Management and Business Economics (AEDEM), held at the Faculty of Economics and Business of the University of Barcelona, 05 – 07 June, 2012. This edition of the conference has been presented with the slogan “Creating new opportunities in an uncer...
Chapter
Full-text available
Governance is the process of directing human organisations. The dictionary definition of governance is the “direction and control of the activities, affairs, policies and functions of an organisation”. Thus, governance is concerned with directing present day activities, so as to arrive at organisational goals. However, the nature of the goals varie...
Book
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Table of Contents attached Abstract The globalisation of commerce and science means that new structures of governance are required to handle new and novel situations, such as across state and institutional boundaries. Sound governance, including elements that encourage foresight, is an important ingredient of managing global and local crisis situat...
Conference Paper
Full-text available
The computation of the Manhattan distance for fuzzy vectors composed of trapezoidal fuzzy numbers (TrFN) requires the application of the absolute value to the differences between components. The membership function of the absolute value of a fuzzy number has been defined by Dubois and Prade as well as by Chen and Wang. The first one only removes th...
Chapter
Spectator team sports are now being studied more frequently by those who have, or wish to have, responsibility of the smooth functioning of club sports. Technical directors, managers, trainers, and individuals in other similar roles look for “formulas” that can help them to obtain good qualifying results and present in-person spectators and the tel...
Article
This paper deals with the problem of obtaining the minimum winning coalition and its stability level. The construction of a coalition is modeled using fuzzy sets by taking into account the position of the members on a set of political subjects of interest. Fuzzy sets allow to consider the nuances and uncertainties that constitute political thinking...
Article
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The continued innovation that companies must undertake is a strategic resource of great value against the competition, although it involves what might account to a big investment which, if little commercial success, can impact negatively. For this reason, many companies use probes like "test of concepts", "test products" or "trial runs" trying to m...
Conference Paper
There have been a lot of discussions on the possibilities of neuroscience being applied to Marketing, but few are their applications to the business world and even fewer is the modeling of the results obtained in these applications. The majority of the data exploitations obtained in studies carried out with neuromarketing techniques are only descri...
Book
Affinity in the Selection of a Player.- Game Systems in Team Sports.- The Impact of the Global Financial Crisis on Sport in North America.- Managing and Modeling the Combination of Resources in Professional Sporting Events.- Governance and Sporting Success of Top 20 Football Clubs After Economic Crisis.- The Stadium Game in an Uncertain Environment...
Article
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During the life span of Spanish democracy, we have repeatedly observed many "puzzles" arising from the results of a general, state or municipal election, which, in turn, give way to governments based in partnerships of several political parties.In many democracies, it is a sine qua non condition that, after an election, the political parties that w...
Conference Paper
Full-text available
In this paper we present a tool to help reduce the uncertainty presented in the decision-making process associated to the selection and hiring of a professional athlete. A weighted mean hemimetric for fuzzy subsets with trapezoidal fuzzy numbers (TrFN) as their elements, allows to compare candidates to the “ideal” player that the technical body of...
Conference Paper
Up to now, our research, based on the theory of fuzzy subsets, leads to an alternative implementation of a series of techniques arising from multivalent logics [1] to decision making in management of human resources, using known algorithms (like Hamming [2], Euclean [3], Tran y Duckstein [4] distances, adequation coefficient [5] or weighted mean he...
Article
The paper focuses on the relationship between the perceived brand globalness and the consumers' global attitude towards this brand. First, the concept of perceived brand globalness and the hypotheses concerning its relationship with the consumers' global attitude are presented. Next, an experimental study is presented which is based on the attitude...
Article
Increasingly, the sport entertainment is emerging as an object of study in advanced research centres, as a result of the need to manage the high budgets of sport entities. To win in sports like football or basketball depends on many factors, almost all studied thoroughly. It shows, however, that in one of them, the decision making is hastily and in...
Article
Cada vez más el deporte-espectáculo se está abriendo paso como objeto de estudio en los centros de investigación avanzada, como consecuencia de la necesidad de gestionar los altos presupuestos de las entidades deportivas. Vencer en un partido de fútbol o de baloncesto, por ejemplo, depende de muchos factores, casi todos estudiados minuciosamente. S...
Article
Les supporters de sports d� équipe, d'une manière générale, et du football en particulier, sommes régulièrement témoins d'importantes chutes des scores sportifs de quelques clubs qui, sans aucune logique apparente, devraient avoir tout pour être dominateur des championnats où ils participent. Ce fait est, habituellement en Espagne, cause de grands...
Chapter
Consumer segmentation aims at identifying groups of consumers for which it is profitable to design a specific strategy. The cost and the strategic purpose of a segmentation implies to identify lasting segments. This robustness is particularly difficult to achieve nowadays, when billions of consumers from emerging economies are exposed to new consum...
Article
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A través del desarrollo de la actividad deportiva, una de las situaciones que mayor desconfianza y problemas trae es la asignación de árbitros a los encuentros de cualquier liga o torneo. Los comités de designación arbitral suelen estar conformados por expertos que evalúan de manera subjetiva las características de partidos y árbitros, realizando a...
Article
For many years, presidents and general managers of major football (soccer) clubs in Spain have been debating over how to assign referees for each match. When the responsible committee subjectively selected a referee, many people responsible for the “affected” teams had the right to complain about the always latent possibility that a certain amount...
Article
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Durante los últimos años hemos realizado una serie de aportaciones investigadoras que permitieran reducir al mínimo los niveles de incertidumbre en tomas de decisiones en ámbitos como el deportivo, en donde la contratación de jugadores para desempeñar funciones fijas o polivalentes en un equipo requieren el mínimo riesgo, sin olvidar las no menos i...
Book
Ever since the first Olympic Games in Ancient Greece, sports have become an integral part of human civilization. The last decade has been commemorated by the centennial celebration of the modern Olympic movement. With great anticipation, the Olympics return to Athens, Greece, and we are once again reminded that we live in one of the most exciting p...
Chapter
Planning and programming studies in a business generally start out from the knowledge of the possibilities that the market offers for absorbing goods and/or services. What is more, from a logical point of view, the processes of financing, investment, production etc., are conditioned by the possibilities of sales. This fact constitutes one of the re...
Article
The objective of this study is to contribute with new tools to customer experience management, because the importance that is reaching this area in business and academic world. We propose "Forgotten Effects Theory", developed by Kaufman and Gil Aluja (1988) that look for causality relations to help to recover variables that could been obviated at f...
Article
Sumario: Marketing -- La matemática numérica en la incertidumbre -- La matemática no numérica de la incertidumbre -- Formación de estructuras organizativas de marketing -- La creatividad en la actividad comercial -- Lanzamientos de nuevos productos -- Estimación de ventas de un producto -- La fuerza de ventas del producto -- El precio del producto...

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