Jacob Shagbaor Suemo

• Ph.D. Mass Communication
• Senior Lecturer at Nile University of Nigeria

The issue of flooding is a major challenge that requires serious attention from relevant stakeholders, including the media. This study adopted a survey research design to investigate audience response to the broadcast media reportage of flood forecasts in Nigeria. Using a questionnaire as the instrument of data collection from the respondents who w...

This study was carried out to examine how the use of social media influence farmers' knowledge of sustainable agricultural practices in select communities of Benue State, Nigeria. A survey of 601 farmers was conducted using questionnaire and interview guide as the research instruments. Data was analyzed using descriptive statistics and thematic ana...

This research examines the impact of beauty influencers on Twitter on the patronage of beauty products among Gen Z in Nigeria. The study focuses on the strategies these influencers use to engage Gen Z consumers, their influence on awareness and perception of beauty products, and the relationship between Gen Z's engagement with influencers and their...

The study examines Application of emerging media in the Diffusion of Agricultural Innovations among crop farmers in North Central Nigeria. The study was targeted at private crop farmers in North Central Nigeria, particularly from Kwara, Benue and Nasarawa states where a high concentration of crop famers with access to and ownership of ICTs is domic...

Relying on the existing literature and empirical works, this study takes explorative perspective to identifying social media platforms that mostly propagate hate speech in Nigeria and some of the factors responsible for its spread. Anchored on the assumptions of the technological determinism theory and based on secondary data in the literature, thi...

Media propaganda has been a common tool for political actors to influence public perception and opinion. In the aftermath of the 2023 general elections exercise held in Nigeria, the issue of post-election threats dominated local news coverage. This study has made use of textual analysis approach to analyse the media propaganda in local news surroun...

Essentially, the advent of social media in general and Facebook and WhatsApp in particular have diversified the media landscape and democratized media access and participation with Facebook having almost 3 billion users and WhatsApp having over 2 billion users globally. It has opened a forum for more public access to security information (Asemah, N...

During the disaster period, the media played a key role; it served as an intermediary between the people and the government before, during and after the disasters. The media also educated the masses and informed them on impending dangers; it as well alerted the relevant government agencies” (Akindutire, 2022, p. 656). Consequently, the way mass med...

This study adopted mixed research methods to investigate how ideological themes in social media political campaigns have influenced voters' education and participation in Nigeria's 2023 general elections. Through questionnaire and interview research instruments, the study found that in the last 2023 General Elections, Facebook was more often used f...

This study was carried out to evaluate the influence of broadcast media on the knowledge of mental health among Nigerian audience. The study adopted a descriptive survey research design with the questionnaire used as the research instrument for data collection. The study population comprised the broadcast media audience in Nigerian, drawn from Abuj...

The outbreak of the COVID-19 pandemic and the ascending containment measures, including prolonged lockdown have caused serious dislocation of economic activities across the globe. Although the mass media environment was already fragile before the outbreak of this pandemic in Nigeria, the disease has worsened the situation which threatens the surviv...

This study was carried out to investigate contributions of the radio in addressing attacks on farmers in Northern Nigeria. The study adopted a quantitative research method through which a survey was conducted on the respondents who were farmers and radio listeners in Northern States of Nigeria, using the questionnaire as the research instrument for...

This study was carried out to examine how Journalists' Hangout programme on Television Continental (TVC) Nigeria has influenced public confidence in the fight against insecurity in Nigeria. The study adopted survey research design in which the questionnaire was used as the research instrument for data collection. Data collected was analyzed through...

This study was carried out to examine the multidimensional approach to political broadcasting in Nigeria's media dynamics. Using Critical Discourse Analysis (CDA) as a qualitative method of inquiry, it was found that broadcast media are instrumental, and they significantly influence political processes and activities in Nigeria. Ownership of broadc...

The renewed emphasis on agriculture by the federal Government of Nigeria exposes the need for adequate information on new agricultural research findings, improved seedlings, new farm imputes and agricultural market dynamics to help refocus crop farming for optimal efficiency. In this regard, use of ICTs holds a lot of promise in the spread of agric...

The book, Contemporary Issues in Media Responsibility, Regulation and Control, invites authors to submit novel, high quality, theoretical, position, empirical papers that chart the way forward on any of the thematic areas articulated on the poster around the theme, Contemporary issues in Media Regulation and Control. for further information call 08...

This study “The Role of Public Relations Strategies in Managing Herdsmen/Farmers Crisis: A Study of Flash Point Areas in Benue State” sought to assess how effective public relations strategies can be used to successfully manage herdsmen/farmers crisis. Through Survey research method, the study sampled 250 respondents in the selected crisis areas. D...

The paper examines the potentials and prospects of Communication in enhancing Positive Change. It examines the various dimensions, patterns and strategies of communication that can be exploited to the advantage of development. The study articulated basic positive change indicators and investigated previous communication efforts at pressing for the...

The study was designed to investigate the level of broadcast media contributions to farmers knowledge of agricultural innovations in Benue State. The methodology adopted for the study was survey. Findings reveal that broadcast media in Benue state disseminate agricultural information to farmers through news, discussions, commentaries, drama, docume...

This paper sets out to find out public perception and opinion of mass media and political awareness and voting decision making in the Benue State's 2015 Governorship Election. The Cardinal Objective is to ascertain the extent the mass media influences the masses Knowledge about election processes.

The Study sets to ascertain the exact nature and potency of the broadcast media in the area of mass mobilization for responsible participation in electoral processes. Via careful review of valid qualitative documentations in the form of related and empirical literature, it was discovered that a significant relationship exists between broadcast medi...

You can not buy development beneficiary communities must own the projects. The paper presents a rather unique approach to development communication with a bias on health as anchored by the participatory communication approach. The multi-Track Model of communication gave the study theoretical stamina. It therefore addresses the lacuna between commun...

This study examines the extent to which human right issues are reported in the Nigerian Media space. Survey research method was employed using the questionnaire and interviews for collection of primary data for the study.findings show that Nigerian media were involved in reporting human right issues and the roles the media played in reporting human...

The Chapter treats communication as a concept articulating the crucial elements that give the process expression. It projects communication as a major ingredient of entrepreneurship advancing cogent explications on the elements that define the process.

The renewed emphasis on agriculture by the federal Government of Nigeria exposes the need for adequate information on new agricultural research findings, improved seedlings, new farm imputes and agricultural market dynamics to help refocus crop farming for optimal efficiency. In this regard, use of ICTs holds a lot of promise in the spread of agric...

The chapter examines the potentials of film for cultural unity and national development in Nigeria. It explores the specific thematic and contextual analytical ingredients explaining how they can be utilized to the advantage of national development and cultural cohesion especially in a multicultural society like Nigeria. It prescribes specific prof...

The study is an examination of the patterns of influence of social media reports on corona virus on social media users in select Nigerian Cities. Mixed research design comprising qualitative and quantitative methods was adopted with the questionnaire and interview guide schedule used as the research instruments. Thus a sample size of 1,111 responde...

This study is an examination of the patterns of the influence of social media reports on coronavirus on users in select Nigerian cities. Mixed research design comprising quantitative and qualitative methods was adopted with the questionnaire and interview guide schedule used as the research instruments. Thus, a sample size of 1,111 respondents was...

The paper assessed the role National Film and Videos censors Board (NFVCB) in Regulating the Film Industry in Nigeria. The survey Research Design was adopted. Thus, simple structured interviews and the questionnaire were used as the instruments for data collection. The Gate keeping Theory provided the theoretical foundation for the research. Conseq...

The paper examined Benue Youths' response to nollywood portrayal of erotic contents. The Survey research design was adopted using the questionnaire and simple structured interviews as the instruments for data collection. The study therefore found among others that a significant relationship exists between Nollywood's portrayal of erotic contents an...