Jack Lesser

• University of Minnesota Crookston

A study was performed to determine the changes which occurred in employee perceptions of organizational climate, employee satisfaction, and motivational benefits offered by retailers during the period, 1969 to 1977. Results indicated a significant improvement in employee satisfaction, a partial improvement in employee perceptions of motivational cl...

This paper identifies and compares the underlying dimensions of two types of retail stores. The dimensions and a situational variable are then used to explain retail satisfaction. The retail dimensions were similar across type of store and consistent with previous research. Contrary to some previous retail satisfaction research, however, dimension...

The limited degree of mutual association found between family life cycle and other segmentation bases has been frustrating to marketing analysts. Numerous segmentation studies have been conducted, especially during the I9601s, which attempted to profile consumers in different stages of the family life cycle. Family life cycle was intuitively appeal...

The purpose of this paper is to determine how the shopping orientations of recent movers are different from the orientations of the population at large. Specifically, the research questions analyzed are: (1) to what extent do movers differ from nonmovers on demographics, shopping benefits desired, purchases made, and life style traits; and, (2) do...

The purpose of this research is to analyze the role of shopper traveling time on retail store patronage. Two primary questions of the research are (1) how well do shopper type, store image, and future purchasing behavior explain store traveling time, and (2) what are the relationships between travel time, shopper type, store image, and future purch...

This research compared the cognitive complexity of selected public and private sector products. Private sector products were found to have a significantly greater number of concrete and abstract concepts. Also, the proportion of abstract (attribute) private sector product concepts was significantly greater than for public sector products. Implicati...

Theories of evolution appear to contribute to an understanding of marketing phenomena, particularly consumer attitude formation. An assumption which underlies evolutionary theories, and is not predicted by other mainstream attitude theories, is examined, tested and found to be supported. The implications of evolutionary theories on attitude theory,...

In 1975, Cundiff (1975) wrote an editorial in the Journal of Marketing titled, What is the Role of Marketing in a Recession? The 1974/1975 recession was more damaging to the economy than any recession since the Great Depression. Implicit in his editorial was the momentary concern corporations would emphasize cost reduction over marketing innovation...

This exploratory research determines the measurement dimensions of intrinsic motivation for shop-ping behavior contexts. In addition, the dimensions are suggested to be strongly related and they are assessed for their possible unidimensionality. Based on findings, this research indeed provides evi-dence that the dimensions are highly related. Evide...

The purpose of this article is to inductively determine the relationships which underlie the motivation to shop. Specifically, a variety of exploratory analyses which have been widely used to construct theory are sequentially applied to the relationships of 10 motivational variables. The outcome of the article is the development of a model of shopp...

While considerable attention has been devoted to the personality traits of entrepreneurs, less attention has been given to their values, especially outside of a Western context. Values are instrumental in the decision to pursue entrepreneurship, and have implications for the entrepreneurʼs approach to creating and managing the venture. The role of...

Examines the extent to which a variety of widely utilized consumer behavior concepts are systematically related. States that within marketing, consumer behaviour research appears to lack structure and direction.Attempts to determine the nature of the interrelationships which exist between different widely examined classical consumer concepts and pr...

Comprehensive interdisciplinary ego development theories have been developed which explain the developmental processes of individuals. These theories have been concerned with the primary “why question” of the social sciences, the determination of the underlying processes which cause behavior. The “why question” is also important to market segmentat...

Attempts to understand consumer behaviour through a study of the physiological brain functioning processes. Refers to literature on physiological psychological theory. Provides a brief description of the nervous system and brain centre functions. Tests three models of psychological variables dealing with shopping – the hypothesized developmental st...

Much of human behaviour is viewed as a process, which begins with early childhood experience, and develops into later life emotions, values, beliefs, and behaviours. Described below, considerable interdisciplinary attention has been given to the role of childhood, and more specifically, to the relevance of different types of parental influence on c...

An unprecedented number of syndicated and custom research firms are compering for differential advantage within the marketplace to provide corporate information. As a result, numerous forms of research are available to the business community. The proliferation of methods and findings is potentially important to decision‐making. Such diverse offerin...

Different cognitive functioning, social, and personality changes appear to occur systematically during the adult life span. This article synthesizes research on life span changes in order to develop age-specific models of shopping behavior. The models are tested within a naturalistic field study of shoppers.

A systematic sequence of psychometric procedures was used to develop a scale of consumer exchange. Initially, a diversity of psychological attraction concepts from widely published sources was selected for scale development. Scale content reflected concepts of passion, intimacy, affection, friendship/attraction, affiliation, freedom/creativity, coo...

Although the concept of intrinsic motivation has been widely investigated in most of the social sciences, it has rarely been applied to consumer or shopping behavior. In this paper, relationships of the concepts, within a shopping context, to variables often considered its antecedents and consequences are examined empirically, using responses obtai...

Consumers can be characterized as experiencing varying levels of entropy or disorder. Models of consumer behavior, such as the multiattribute attitude model, generally do not explain much variation in behavior for individuals experiencing high entropy. An entropy explanation about belief-behavior prediction will be offered, and will be shown to be...

Psychographic segmentation solutions developed for 17 different cities were compared. The findings indicate that psychographic segments which are developed for markets in one geographic location are generalizable to markets in other geographic locations.

Psychographic segmentation solutions developed for 17 different cities were compared. The findings indicate that psychographic segments which are developed for markets in one geographic location are generalizable to markets in other geographic locations.