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This article compares color assessments of automotive exteriors at four locations in China, Thailand and Japan. This study employed painted panels of twelve colors, thirty sensory words and fifteen pairs of emotion variables. It also used reference figures of nine cars that included four styling categories, namely sedans, compacts, sport utility ve...
First, we calculated chroma, value, and hue of 63 automotive exterior colors based on CIEL*a*b* values measured with a multi angle spectrophotometer.Secondly, color preference of female college students for the 63 colors was surveyed, and the relation between optical property and their color preference was examined.Then, availability of the optical...