Ivana Kostovska

Ivana Kostovska
Vrije Universiteit Brussel | VUB · imec-SMIT-VUB

Doctoral researcher at VUB in media economics

About

11
Publications
4,717
Reads
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40
Citations
Citations since 2017
11 Research Items
40 Citations
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201720182019202020212022202305101520
201720182019202020212022202305101520
Education
September 2016 - September 2017
University of Westminster
Field of study
  • Media management

Publications

Publications (11)
Article
This article builds on comparative case study research of four EU countries which have imposed ‘Netflix taxes’ – France, Germany, Belgium (Flanders) and Italy. It examines to what extent the introduced investment obligations are actually future-proof as part of developing long term sustainable audiovisual policy toolkits. We argue that Netflix taxe...
Article
Full-text available
There has been an explosion of interest in ecosystem research. The 'ecosystem' concept in the literature is frequently associated with the fast-changing environment and platformisation of markets. This article explains why an ecosystem-based perspective can be useful in media economics and management research and in practice and defines and operati...
Chapter
Blockchain technology has hyped up the creative industries, as seen from the rise of blockchain startups in the media and entertainment and arts that attract multiple collaborators to co-create value. Some business ventures want to disrupt the Hollywood studio model, while others aim to "cut the middleman." This chapter explores the value creation...
Technical Report
Full-text available
The study gives a comprehensive overview of the types of investment obligations for VOD providers put in place or developed recently. It highlights recent legislative interventions coming up from the transposition of the EU’s Audiovisual Media Services Directive. We distinguish between stricter and lightweight regulatory approaches based on the typ...
Article
The 2018 revision of the Audiovisual Media Services Directive (AVMSD) defined video-sharing platforms (VSPs) and brought them into the scope of the Directive, holding them responsible, though not liable, for preventing certain types of harm from both the user-generated content and the commercial communication they carry. The AVMSD introduces the co...
Technical Report
Full-text available
The latest revision of the AVMSD came into force in autumn 2018. The revised directive aims to strengthen European culture and clarifies the rules for investment obligations, i.e., the obligations for VOD providers to contribute financially to the production of European works. This study gives a comprehensive overview of new investment obligations...
Presentation
Full-text available
The latest revision of the Audiovisual Media Services directive (AVMSd) came into force in autumn 2018. The revised directive aims to strengthen European culture and clarifies the rules for investment obligations, i.e. the obligations for on-demand audiovisual media services (VOD) to contribute financially to the production of European works. For t...
Technical Report
Full-text available
The revised AVMSD aims to strengthen European culture and clarifies the rules for obligations for VOD providers to contribute financially to the production of European works. What is the applicable legislation of Member States with regard to the obligations of VOD services to financially contribute towards the production of European works? What cha...
Presentation
Full-text available
The 21st SMIT policy brief presents findings from a study ordered by the Flemish Department for Culture, Youth and Media on the implementation of the so-called ‘Netflix tax’ in different EU Member States. The study is available online and will be updated regularly as more and more Member States adopt a similar form of 'Netflix tax'.
Technical Report
Full-text available
The report focuses on the implementation of different 'Netflix taxes' in Europe, and has been published by the imec-SMIT-VUB research group. Germany, France, Italy, Belgium and other EU Member States ask providers of on-demand audiovisual media services to contribute to domestic production. The study observes significant fragmentation of policies a...

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