Iván Veas-González

Universidad Católica del Norte (Chile) · Department of Administration

Abstract: In a highly competitive market, word-of-mouth (WOM) has become one of the most effective ways to attract new customers, as consumer opinions are seen as reliable and have a direct impact on their consumption habits. Based on this premise, the present study aimed to analyze the factors that influence fast-food restaurant consumers in Chile...

Abstract: In the current consumer context, the trend towards a healthy lifestyle has significantly increased the demand for healthy foods. This study aims to identify the relationship between the brand image (BI) and purchase intention (PI) of these products and how variables such as perceived brand quality (BPQ) and brand satisfaction (BS) influen...

Purpose This study aims to identify whether green advertising and eco-labels influence the purchasing behaviors of organic products or whether the influence of such behaviors is presented through the mediating effect of the attitude and environmental awareness of millennials. Design/methodology/approach This study used a quantitative, correlationa...

This paper identifies the intrinsic and extrinsic fac-tors that influence consumers to purchase organic products, and also determines the barriers that sometimes prevent university student millennials from purchasing this type of product. The research had a qualitative approach and the information was collected through semi-structured interviews, thi...

Citation: Ortiz-Regalado, O.; Llamo-Burga, M.; Carrión-Bósquez, N.; Chávez-Gutiérrez, H.; Guerra-Regalado, W.; Veas-González, I.; Ruiz-García, W.; Vidal-Silva, C.

Parallel computing is a current algorithmic approach to looking for efficient solutions; that is, to define a set of processes in charge of performing at the same time the same task. Advances in hardware permit the massification of accessibility to and applications of parallel computing. Nonetheless, some algorithms include steps that require or de...

Processes of innovation in the supply chain are frequently examined in depth within large firms across various economic sectors operating in developed economies. However, studies applied to small companies operating in emerging markets is still incipient, especially due to the few resources they have, which in turn affects their capacity for innova...

Purpose This study aimed to determine whether the brand image of fast-food restaurants moderates the relationship between satisfaction and loyalty among Chilean customers. Design/methodology/approach The study was conducted using a structural equation modeling approach and involved a sample of 1,000 fast-food customers who were surveyed through no...

This study examined the impact of green advertising and eco-labels on the attitudes and environmental awareness of millennials purchasing eco-friendly products in shopping centers across Ecuador. The research utilized a quantitative, correlational, cross-sectional methodology with 430 millennials participating. A 20-item survey was administered fac...

The present study identified the influence of green advertising and eco-labels on the attitude and environmental awareness of millennials who purchase ecological products in shopping centers in Ecuador. The research was quantitative, correlational and with a cross-sectional design. A total of 430 millennials participated in the study. A 20-question...

Purpose This article examines some of the trends that allow to understand and analyze the evolution of the idea of entrepreneurship to become a family business. Design/methodology/approach This paper is based on systematic research. Findings Around four current trends and four future trends are presented, which allow the authors to understand how...

Concern about green practices by companies and people has grown exponentially worldwide, considering them as a key element sustaining the development of competitive advantages. Given the present competitive, dynamic, and turbulent supermarket environment, managing environmental practices is essential for their survival. This study has two objective...

This study aims at explaining the impact of Instagram social media influencers on behavioural intentions (i.e., intentions to interact with them and recommend them, and also purchase the products they endorse or post). It focuses on influencers’ expertise and their role as opinion and taste leaders. Based on opinion leadership theory, a survey was...

The aim of this study was to determine consumer segments based on the acceptance of shoppable ads from fashion brands on online social media platforms. To achieve this objective, we used the technology acceptance model (TAM) to offer a vision of the perceptions of the shoppable ads, attitudes and behaviors of social network users, using social medi...

Feature models (FMs) appeared more than 30 years ago, and they are valuable tools for modeling the functional variability of systems. The automated analysis of feature models (AAFM) is currently a thriving, motivating, and active research area. The product configuration of FMs is a relevant and helpful operation, a crucial activity overall with lar...

This research contributes to the scarce literature that exists on the perception that Catholics have about the Eucharist online, which was continued through various digital platforms, but once the emergence of the COVID-19. In this way, the perception of Catholics is identified, regarding their spiritual experience, their satisfaction, and their in...

Engagement represents the commitment and bond between a brand and its customers, and achieving high levels of engagement is now a competitive advantage for companies. Determining the engagement index was a high-cost activity for organizations and consumers in the past decade due to the time and cost of data collection. The massive use of social net...

The information society represents a great revolution. Computing programming is a relevant competence nowadays for everybody, regardless of educational background. However, traditional programming languages consider syntax barriers that complicate their adoption and usefulness for beginners. Python is an exception for its open-source, cross-platfor...

Este trabajo busca identificar motivaciones de clientes de servicios hoteleros para co-destruir el valor de estos servicios por medio del boca a boca electrónico (e-WOM, en inglés) negativo en las diferentes plataformas web. Se proponen como motivaciones la desconfirmación y desconfianza con e-WOM, además de la insatisfacción, la venta de sentimien...

This research study examines the relationships between emotional intelligence (EI), work-family conflict (WFC), job satisfaction (JS), performance (P), and turnover intention (TI) in teachers working at semi-private primary education schools from the city of Antofagasta (Chile). There were 140 teachers (81% females) selected through non-probability...

This article analyzes the characteristics of Word of Mouth marketing (WOM) in the context of higher education institutions in Chile, particularly students’ satisfaction and loyalty. Likewise, the model analyzes how the image of the University and the perceived value influence on students’ satisfaction. From a sample of 317 students and applying SMA...