Itzhak Mashiah

University of Haifa | haifa · Department of Communications

This article aims to investigate the function of employer branding platforms in the field of journalism in Israel, with a particular emphasis on their utilization by high tech companies that advertise content on these platforms. The essay outlines the strategic endeavors of tech firms to augment employee retention, attract top-tier talent, and fost...

There is widespread attention in the academic literature to brand management and the roles that brands play in shaping their reputations and communicating messages in a traditional “top-down” fashion. As part of this article, we examine the “bottom-up” alternative model by analyzing a case study of a national brand and how it is represented in the...

The concept of give and take is well-rooted in the relationship between journalists and public relations (PR). But despite the importance of the concept to the success of their bond, the concept is slightly tested through a modern technological point of view. This study examines the way PR and journalists, are simultaneously give-and-take on IM (In...

Multinational tech corporations have a considerable influence on human life. Their developments are not only adopted and used by people worldwide, but also are invented, manufactured, and produced by human employees. Today, the tech employment industry is challenged by the persistent need for manpower and there is a fervent fight for talent among t...

In the modern era, technology and innovation discourse has become a natural part of society. Whether it is in organizations, NGOs, enterprises, financial corporations, educational institutions, businesses, cities or countries, it seems that the values of innovation and technology have become a significant part of the messaging set delivered to stak...