Isobel O'Reilly

• PhD
• Lecturer at Technological University Dublin

The research project “An investigation of the personality traits that could identify vulnerable young people who will be susceptible to undue influence by social media influencers (SMIs)” was presented at 2022 Irish Academy of Management (IAM) Annual ConferenceTrinity College Dublin in the session: Doctoral Colloquium 2022 Irish Academy of Manageme...

Many ethical questions have been raised regarding the use of social media and the internet, mainly related to the protection of young people in the digital environment. In order to critically address the research question "who is responsible for ethically protecting minors in the digital environment?", this paper will review the main literature ava...

This paper aims to contribute to a better understanding of social media influencers (SMIs), namely their impact on adolescents' lives from a consumer behaviour perspective. Therefore, the main objective of this review is to present valuable information regarding social media influencers as critical players in influencing young people during their p...

The annual EDI (Equality, Diversity and Inclusion) Research & Practice showcase is a platform for researchers and practitioners at TU Dublin to present and discuss their work on EDI related issues. Supported by the AIB Research Centre on Inclusive and Equitable Cultures (RINCE), this event aims to provide a forum for exchanging knowledge and exper...

Disrupting Thinking organised by the School of Accounting and Finance at TU Dublin. Disrupting Thinking endeavours to offer a forum that encourages innovative and disruptive studies that help us to gain a better understanding of our economy and its new dynamics. We seek to challenge the status quo and bring new insights into existing economic and f...

This review focused on three main areas, "Social Media Influencers (SMIs) in Context, The Impact of SMIs on Adolescents, and Consumer Behaviour in a Digital Era – Generation Z in Perspective". This article aims to further the overall understanding of SMIs and outlines the impact of SMIs on adolescents‘ lives. Thus, the main objective of this litera...

Presentation for the 7th SIM Doctoral & Research Colloquium organised by the Società Italiana Marketing (Italian Marketing Society) and University of Salento in Italy. Experts and research colleagues reviewed my presentation and proposal. I received feedback about many aspects of my research regarding research questions, clarity, focus, methodolog...

I had a great experience presenting my latest article titled "Social Media Influencers (SMIs) in Context: a literature review" in the XVIII #SIMConference organised by the Società Italiana Marketing (Italian Marketing Society) and Università Politecnica delle Marche at the session Technology & Innovation Marketing. This paper was written in partner...

This review focused on three main areas, “Social Media Influencers (SMIs) in Context, The Impact of SMIs on Adolescents, and Consumer Behaviour in a Digital Era – Generation Z in Perspective.” This article aims to further the overall understanding of SMIs and outlines the impact of SMIs on adolescents’ lives. Thus, the main objective of this litera...

This article reviews and analyses factors impacting the evolution of the internet, the web, and social media channels, charting historic trends and highlight recent technological developments. The review comprised a deep search using electronic journal databases. Articles were chosen according to specific criteria with a group of 34 papers and book...

This poster intends to discuss the methodological approach that will be employed to achieve the objectives and research questions in this study. This study aims to determine the specific personality traits (e.g. extraversion, agreeableness, openness to new experiences) and/or personality profiles associated with susceptibility to undue influence b...

Preclinical studies indicating that conjugated isomers of linoleic acid suppress mitosis, restore apoptosis, induce differentiation and suppress angiogenesis in animal models of cancer formed the rationale for an in vitro investigation of their potential benefits in targeting drug-resistant cancer cells. Additionally, several lines of evidence impl...