Ishenka FernandoUniversity of Kelaniya · Department of Industrial Management
Ishenka Fernando
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Publications (4)
This study explores the antecedents that affect customer purchase intention in the post-pandemic era, specifically through AI (Artificial Intelligence) based customer engagement strategies. By analyzing a sample size of at least 147 social media users in Sri Lanka and examining demographic profiles such as age, gender, occupation, and average month...
This study explores the dynamic landscape of Sri Lanka’s telecommunications industry, specifically examining the correlation between engineering teams and the adoption of agile project management methodologies. With the industry’s shift towards virtual content, cloud computing, and software-driven systems, it is essential to examine the factors tha...
Artificial intelligence (AI) has revolutionized demand forecasting within Enterprise Resource Planning (ERP) systems, offering a powerful tool to enhance accuracy and efficiency in predicting future demand patterns. This literature review explores the impact of AI-based predictive analytics on demand forecasting in ERP systems by synthesizing and a...