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Isabel Villegas-Simón

Isabel Villegas-Simón

PhD Communication
Postdoctoral Fellow (Juan de la Cierva), Communication Department, UPF

About

20
Publications
4,813
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22
Citations
Introduction
Isabel Villegas-Simón holds a PhD in Audiovisual Communication from Universitat Autònoma de Barcelona (Spain). Her main research interests are related to technology and entertainment, cultural theory, globalization and cultural identity. She has been researcher of investigations funded by the European Union and the Spanish government. She has also been visiting researcher at the University of Roehampton and University of Malaga. She is a member of CRITIC (Critical Communication Research Group)

Publications

Publications (20)
Article
Introducción: Los influencers se han convertido en nuevos prescriptores y trabajadores digitales que construyen comunidades digitales sólidas para los anunciantes. Los microinfluencers (5.000 - 40.000 seguidores) son utilizados por las marcas para impactar en comunidades digitales pequeñas con un alto grado de compromiso. Esta investigación explora...
Article
Full-text available
The lack of science on the Spanish TV is explained through the people responsible for content production, scheduling and offer. Two focus groups made up of five decision-makers identified the professionals’ opinions: science on TV is needed, the function of televisual science is educating audiences, public channels are responsible for showing such...
Article
Science does not occupy a prominent place on Spanish television, possibly due to those in charge of the creation, production, organization, and programming of content. Previous research has shown that television executives have mental images of their audiences that they actively use in their professional practice. This study adopts a mixed, qualita...
Article
Full-text available
Television content has traditionally been associated with the cultural identity of a given territory, although in an increasingly global world, this relationship is under debate. From a comparative qualitative analysis of the Spanish scripted television format (STF) series Los Misterios de Laura and its adaptations for the United States and Italy,...
Article
Full-text available
This study aims to shed light on adolescents' characterizations of their preferred film entertainment. It seeks to describe the psychological responses of youngsters from two European countries (Italy and Spain) to dramas from the European region about current social/human issues. The study also seeks to determine if the adolescents' responses diff...
Article
The current rise in the circulation of audiovisual products has led to the transnational convergence of industry practices, quality standards and language conventions, which may affect the diversity of television discourses and representations worldwide. The present research identifies the similarities in Scripted Television Formats (STF) produced...
Article
Full-text available
This research analyses feminism-related tweets produced over a period of two months by both a male representative and a female representative of each of the four principal political parties in Spain (PP, PSOE, Ciudadanos and Podemos). Although their behaviour on Twitter is similar, the differences found are more marked by ideology than by gender. A...
Article
This cross-cultural descriptive empirical research observes the relationship of 937 high-school students from eight countries of the European Union with cinema. A survey was applied in 37 schools and 28 cities for individuals participating in a course on film literacy that was offered free of charge and as an extracurricular opportunity in their ed...
Article
We present the results of an exploratory study framed within a large film literacy project carried out simultaneously in five European Union countries (Croatia, France, Germany, Italy, Spain and the United Kingdom). The study looks at students’ responses to an educational project on cinema designed to be implemented regionally for five months in hi...
Article
Full-text available
Se presenta un estudio que tiene por objetivo observar las actitudes de los profesionales de la televisión española con responsabilidades directivas en la creación, producción y emisión de contenidos acerca de la relación de las audiencias con los contenidos científicos y la divulgación científica. El estudio siguió un procedimiento de métodos mixt...
Article
Full-text available
La presencia de personajes lésbicos ha aumentado en las narrativas audiovisuales populares, como las series de televisión o las películas. Por ello es necesario explorar su percepción en audiencias heterogéneas. El objetivo de la investigación es explorar la relación entre la homofobia y la identificación con los personajes, el disfrute y el gusto...
Article
This study develops a longitudinal research (2010-2015) on 10 countries – 5 European countries (France, United Kingdom, Sweden, Italy and Spain) and 5 American countries (Argentina, Ecuador, Chile, Colombia and the USA). The aim is to compare how the parliaments use its official websites in order to promote the political participation process in th...
Conference Paper
Full-text available
El estudio de las reacciones psicológicas frente a estímulos audiovisuales en muchas ocasiones es evaluado mediante escalas. Es bien sabido que para utilizar una escala en un contexto cultural concreto es necesaria la obtención de evidencias de validez que avalen esa decisión. Este proceso de validación o adaptación consiste solamente en la obtenci...
Conference Paper
Cada vez hay más protagonistas homosexuales en las ficciones audiovisuales populares, series de televisión y películas. La normalización de la presencia de personajes gais y lesbianas está en aumento en las películas y series de televisión dirigidas al gran público. Paralelamente aumenta el interés académico sobre estos fenómenos que buscan conocer...
Article
Full-text available
This article presents the analysis and classification of different studies carried out to measure the media literacy skills of citizens. The text is presented in three parts. The first part presents the main theoretical categories of the analysis that define the concept of media literacy and the major frameworks designed for the study of media comp...

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Projects

Projects (4)
Archived project
El objetivo es identificar nuevas formas de precariedad laboral dentro de la esfera digital. En particular, se estudia la figura del influencer digital como ejemplo nuevo de emprendimiento, así como una profesión para las nuevas generaciones que puede conllevar una fuerte precarización a quienes aspiren a ella.
Project
This project has two main goals: 1) to get to know the characteristics of the representation and reception of LGTBIQ + characters in serialfictions broadcasted on video on demand in the Spanish context, and 2) to determine to what extent and conditions these representations contribute to reduce prejudices (homophobia and transphobia) in different audiences. Furthermore, the project seeks to obtain relevant information for effective educational actions to reduce such prejudices in order to promote more tolerant, egalitarian, democratic andinclusive societies with the diversity of sexual orientation and gender identity.