Isabel Rodríguez De Dios

Isabel Rodríguez De Dios
Universidad de Salamanca

PhD

About

30
Publications
10,903
Reads
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235
Citations
Introduction
Isabel Rodríguez de Dios (PhD, 2018) is an Assistant Professor at the University of Salamanca. In September 2018 she received her PhD degree with her PhD thesis, entitled 'Risks of interactive communication in the adolescent population. Diagnosis and intervention of digital literacy'. Her research focuses on adolescents’ digital skills, coping strategies, online risks, online opportunities and narrative persuasion.
Additional affiliations
August 2019 - August 2020
University of Amsterdam
Position
  • Lecturer
January 2019 - May 2019
University Pompeu Fabra
Position
  • Lecturer
February 2018 - May 2018
KU Leuven
Position
  • Research Visit

Publications

Publications (30)
Conference Paper
Research related to digital literacy has grown exponentially in recent years. Its importance is that some scholars suggest that digital skills are a prevention tool against the risks of digital technologies. These risks are especially important because of their psychological consequences on adolescents. Thus, digital literacy could be a health prev...
Article
In recent years, discussions have sparked about the risks and opportunities that digital technologies may have for adolescents. Some researchers argue that the best way to increase online opportunities and avoid online risks is to increase adolescents’ digital skills. For this reason, the first goal of this study was to examine how adolescents’ dig...
Article
Full-text available
Research shows that direct and indirect intergroup contact reduces levels of prejudice towards immigrants. However, no research so far has explored the association of these different forms of contact with attitudes towards refugees. The present study analyses the relationship between the frequency and valence of direct intergroup contact with peopl...
Article
Full-text available
Digital skills and coping strategies have emerged as key competences for adolescents because of concerns about online risks and opportunities. With smartphones nigh ubiquitous nowadays, mobile applications are a promising tool for reaching adolescents and developing their competences. Because narratives have demonstrated their effectiveness for kno...
Article
La escritura y la lectura se han concebido durante muchos años como los dos canales superiores de conocimiento que los alumnos deben dominar a la perfección. Por esta razón, la competencia escrita ha sido la protagonista en la educación, mientras la oralidad, la escucha y el habla, han quedado tradicionalmente en un segundo plano. Sin embargo, la m...
Article
Blood donation in Spain is an altruistic, voluntary and unpaid process. Despite its social and health significance, this process has suffered a standstill in recent years that has been aggravated by the coronavirus pandemic. To promote the generation of new donors, it is necessary to carry out campaigns aimed at younger age groups to improve the in...
Article
The ability to deliver a speech effectively and persuade the audience is fundamental in the professional landscape. Nonverbal features, such as voice and gestures, are crucial to improving listeners’ perception and information processing in a public presentation. In nonverbal communication research, most studies have mainly examined the individual...
Article
Full-text available
Purpose When communicating CSR initiatives on social media, companies need to choose the appropriate source and type of messages. Over the last few years, influencers have emerged as a relevant endorser for CSR messages, but there is a lack of research investigating their effectiveness. Hence, the purpose of the study is to analyze how the type of...
Conference Paper
Full-text available
Smoking is linked to multiple health problems, but it is also the biggest preventable cause of premature death. Therefore, an important goal in health communication is to improve the effectiveness of campaigns targeted to smokers. The present study focuses on smoking prevention using narrative messages in which a former smoker described the process...
Conference Paper
Full-text available
Testimonial messages are frequently used in public information campaigns to cope with health and social problems. In the present research a narrative strategy is proposed aiming to reduce perceived threat toward immigrants in the context of the European Union (Schmuck & Matthes, 2017). Narrative persuasion models suggest that transportation and ide...
Poster
Full-text available
Testimonial messages are frequently used in public information campaigns to cope with health and social problems. In this type of messages, somebody offers a first-person account of their situation, calls for attention on a specific problem, and encourages the audience to behave in a certain way. In the present research a narrative strategy is prop...
Conference Paper
With the advance of digital technologies, concerns about adolescents’ exposure to online risks and the importance of digital skills have been raised. In this context, it is essential to consider parents’ impact on the development of such skills and not to forget online opportunities. Therefore, this study examines the influence of parental mediatio...
Article
Full-text available
This research study focuses on the heritage of municipalities in an attempt to point out the cultural elements that are, in a latent way, a reflection of a town's collective identity on the Internet. It is thus posited that a municipal website is a mechanism related to identity, constructed on the foundation of heritage objects and historical event...
Article
Full-text available
Esta investigación, centrada en el patrimonio de los municipios, procura señalar aquellos elementos culturales que, de manera latente, son reflejo de la identidad colectiva de las localidades a través de la red. Por tanto, se plantea que un sitio web municipal es un dispositivo identitario, construido sobre la base de objetos patrimoniales y suceso...
Article
Full-text available
El principal objetivo de la presente investigación fue generar nuevo conocimiento en torno a los procesos de persuasión narrativa y su aplicación para reducir el prejuicio hacia inmigrantes altamente estigmatizados. Se analizó el efecto de la similitud entre el protagonista de una narración diseñada para reducir el prejuicio y la audiencia del mens...
Article
Full-text available
This study, linked to the theory of uses and gratifications, analyzes the reasons for using Facebook and contrasts how those motives predict behavioral and attitudinal patterns. The questionnaire used, applied to a sample of Spanish students (n=268), included a scale about the reasons to use Facebook, and information on the consumption and satisfac...
Article
New technologies are fully integrated into the lives of children, so every day they spend more and more time using them. It is noteworthy that technologies offer many opportunities and benefits for children, but they are also associated with disadvantages and dangers. For this reason, parents and educators fear that children could suffer any of the...
Article
Full-text available
RESUMEN Este estudio, vinculado con la teoría de usos y gratificaciones, analiza los motivos de uso de Facebook y contrasta cómo dichos motivos predicen patrones conductuales y actitudinales. Se emplea un cuestionario, cumplimentado por estudiantes españoles (n = 268), con una escala de motivos para utilizar Facebook, e información sobre el consumo...
Article
Full-text available
El presente trabajo muestra los resultados de un análisis de contenido realizado sobre 500 sitios web institucionales, para conocer la clase de información turística que los municipios españoles ofrecen a través de Internet.
Article
Full-text available
This paper presents a thesis project that aims to increase the digital skills of adolescents with a proposal for diagnosis and intervention of digital literacy. Adolescents have increased the use of interactive technologies and they commonly use the digital environment. However, this environment involves disadvantages and dangers that are of parti...
Conference Paper
In recent years, adolescents have increased the use of interactive technologies. These children have more and more technological equipment and they commonly use interactive communication. This type of communication offers many possibilities and benefits to the users, but it also involves disadvantages and dangers that are of particular concern in t...

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Projects

Projects (2)
Project
This project has two main goals: 1) to get to know the characteristics of the representation and reception of LGTBIQ + characters in serialfictions broadcasted on video on demand in the Spanish context, and 2) to determine to what extent and conditions these representations contribute to reduce prejudices (homophobia and transphobia) in different audiences. Furthermore, the project seeks to obtain relevant information for effective educational actions to reduce such prejudices in order to promote more tolerant, egalitarian, democratic andinclusive societies with the diversity of sexual orientation and gender identity.
Project
This Project continues the research lines developed by the Group of Excellence in Research in Castilla y León, Observatorio de los Contenidos Audiovisuales (OCA, Observatory for Audiovisual Contents) (GR319), also a Research Group acknowledged by the University of Salamanca. Particularly, it focuses on two of the main research lines of the Group, namely Media, immigration and prejudice, and Narrative persuasion. The projects Chief Researcher (IP), Juan José Igartua, is Professor in Audiovisual Communication and Advertising, and heads the OCA since its creation in 2005. Researcher Magdalena Wojcieszak, Lecturer at the Amsterdam School of Communication Research (Amsterdam University) has joined the Project, since we have been working with her on these topics over the past year. OCA has secured stable funding over the last decade and, with this Project, the aim is to enhance and consolidate the international presence of the Group through research nets that have been developed through the years. As a whole, the team is composed of senior and junior researchers with a common career in research (both together and on the same fields). The project focuses on a very much current issue in our country and in the rest of the European Union: Prejudice and the techniques employed to reduce it through the use of narrative formats. Thus, it links two of the main challenges in European Society, as stated by the report Spanish position on Horizon 2020, issued by the Ministry of Economy and Competitiveness of the Spanish Government: (a) Health, demographic change and wellbeing; and (b) Secure societies (integrating, inclusive and secure societies). Our project aims to press on the research on narrative persuasion processes; i.e. the knowledge on mechanisms that explain how narratives impact on attitudes and beliefs. Particularly, our goal is to provide causal evidence on the variables that influence the identification with characters and, indirectly, they impact on attitudes and beliefs related to a narrative topic (in our case, narratives designed to reduce prejudice toward immigrants). Furthermore, the project will be able to theoretically connect two research lines that, up to date, have been independent: research on narrative persuasion and psycho-social research on imagined contact, and the techniques employed to reduce prejudice against socially stigmatized groups. All this will affect and improve the design of campaigns against racism and xenophobia in the European Union. In other words, the knowledge of basic processes of narrative persuasion will allow the design of more efficient strategies based on empiric evidence. Three experimental researches will be carried out in two contexts where immigration is a relevant topic in public agendas: Spain and the Netherlands. We will work with written narratives and photographic material in order to reduce prejudice. Each study will use a 2 x 2 between-subject factorial design and will access a sample of the general population randomly selected. The field work will be carried out by QUALTRICS. The results given, at least two Doctoral dissertations will be tutored and presented, and will provide material for several presentations in congresses, symposia and conferences and publications in international peer-reviewed high-impact journals.