Isabel Rodríguez De Dios- PhD
- PostDoc Position at University of Salamanca
Isabel Rodríguez De Dios
- PhD
- PostDoc Position at University of Salamanca
About
40
Publications
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Introduction
Isabel Rodríguez de Dios (PhD, 2018) is a RyC Research Fellow at the University of Salamanca.
In September 2018 she received her PhD degree with her PhD thesis, entitled 'Risks of interactive communication in the adolescent population. Diagnosis and intervention of digital literacy'.
Her research focuses on adolescents’ digital skills, coping strategies, online risks, online opportunities and narrative persuasion.
Current institution
Additional affiliations
April 2022 - June 2022
September 2020 - July 2022
August 2019 - August 2020
Publications
Publications (40)
Research related to digital literacy has grown exponentially in recent years. Its importance is that some scholars suggest that digital skills are a prevention tool against the risks of digital technologies. These risks are especially important because of their psychological consequences on adolescents. Thus, digital literacy
could be a health prev...
In recent years, discussions have sparked about the risks and opportunities that digital technologies may have for adolescents. Some researchers argue that the best way to increase online opportunities and avoid online risks is to increase adolescents’ digital skills. For this reason, the first goal of this study was to examine how adolescents’ dig...
Women’s football has gained popularity and appreciation in the last few years. At the same time, sexual diversity and maternity in sport have become part of the global conversation. To investigate the influence of players’ motherhood and sexuality in the context of news, a 2 (sexuality) × 2 (motherhood status) between-subjects online experiment ( N...
YouTube has emerged as a valuable resource for trans people to get themselves heard. It also has the potential to help mainstream audiences to understand more about transgender's lives. Following Contact, Narrative Persuasion, and Queer Intercultural Theories, two experiments were conducted among cisgender people to investigate which types of narra...
In 2023, European Instagram users faced a choice: subscribe to avoid advertisements or allow their data to be used for targeted advertising. This study examines how Generation Z engages with personalised advertising and their privacy concerns, focusing on Instagram's new subscription model. An online survey of 479 young people aged 14 to 24 reveale...
External crises create opportunities to strengthen companies’ commitment to society through CSR claims; however, consumers often perceive them as opportunistic. This study leverages the unique setting of COVID-19 to determine the power of consumer self-centered factors (i.e., concern about the crisis, personal impact, and political ideology) to pre...
Esta investigación analiza cómo la apariencia física de influencers en TikTok afecta la autoestima e imagen corporal de mujeres jóvenes. Para ello, se realizó un experimento online con tres grupos experimentales (cuerpo normativo, cuerpo no normativo y grupo control). Los resultados muestran que la apariencia física de las influencers no impacta di...
Whilst radio, podcasts, and music streaming are considered unique audio formats that offer brands different opportunities, limited research has explored this notion. This current study analyses how the brain responds to these formats and suggests that they offer different branding opportunities. Participants’ engagement, attitude, attention, memory...
Background
Alzheimer’s disease (AD) is one of the most widespread diseases in our society. Social interaction and communication with caregivers represent a challenge (Lowery, 2013). Few studies have taken a communication perspective on this problem. These studies show the importance of a satisfactory communicative exchange to improve the relationsh...
Many people are listening to fiction stories in podcasts and audiobooks. Some techniques, such as 3D or binaural sound, might improve the listeners’ sensory experience in this kind of format. However, few audio productions are produced with binaural sound, and research about their effects on cognitive processing is scarce. Therefore, this study aim...
The ability to deliver a speech effectively and persuade the audience is fundamental in the professional landscape. Nonverbal features, such as voice and gestures, are crucial to improving listeners’ perception and information processing in a public presentation. In nonverbal communication research, most studies have mainly examined the individual...
Blood donation in Spain is an altruistic, voluntary and unpaid process. Despite its social and health significance, this process has suffered a standstill in recent years that has been aggravated by the coronavirus pandemic. To promote the generation of new donors, it is necessary to carry out campaigns aimed at younger age groups to improve the in...
Purpose
When communicating CSR initiatives on social media, companies need to choose the appropriate source and type of messages. Over the last few years, influencers have emerged as a relevant endorser for CSR messages, but there is a lack of research investigating their effectiveness. Hence, the purpose of the study is to analyze how the type of...
La escritura y la lectura se han concebido durante muchos años como los dos canales superiores de conocimiento que los alumnos deben dominar a la perfección. Por esta razón, la competencia escrita ha sido la protagonista en la educación, mientras la oralidad, la escucha y el habla, han quedado tradicionalmente en un segundo plano. Sin embargo, la m...
Research shows that direct and indirect intergroup contact reduces levels of prejudice towards immigrants. However, no research so far has explored the association of these different forms of contact with attitudes towards refugees. The present study analyses the relationship between the frequency and valence of direct intergroup contact with peopl...
Digital skills and coping strategies have emerged as key competences for adolescents because of concerns about online risks and opportunities. With smartphones nigh ubiquitous nowadays, mobile applications are a promising tool for reaching adolescents and developing their competences. Because narratives have demonstrated their effectiveness for kno...
Smoking is linked to multiple health problems, but it is also the biggest preventable cause of premature death. Therefore, an important goal in health communication is to improve the effectiveness of campaigns targeted to smokers. The present study focuses on smoking prevention using narrative messages in which a former smoker described the process...
Testimonial messages are frequently used in public information campaigns to cope with health and social problems. In the present research a narrative strategy is proposed aiming to reduce perceived threat toward immigrants in the context of the European Union (Schmuck & Matthes, 2017).
Narrative persuasion models suggest that transportation and ide...
Testimonial messages are frequently used in public information campaigns to cope with health and social problems. In this type of messages, somebody offers a first-person account of their situation, calls for attention on a specific problem, and encourages the audience to behave in a certain way. In the present research a narrative strategy is prop...
With the advance of digital technologies, concerns about adolescents’ exposure to online risks and the importance of digital skills have been raised. In this context, it is essential to consider parents’ impact on the development of such skills and not to forget online opportunities. Therefore, this study examines the influence of parental mediatio...
This research study focuses on the heritage of municipalities in an attempt to point out the cultural elements that are, in a latent way, a reflection of a town's collective identity on the Internet. It is thus posited that a municipal website is a mechanism related to identity, constructed on the foundation of heritage objects and historical event...
Esta investigación, centrada en el patrimonio de los municipios, procura señalar aquellos elementos culturales que, de manera latente, son reflejo de la identidad colectiva de las localidades a través de la red. Por tanto, se plantea que un sitio web municipal es un dispositivo identitario, construido sobre la base de objetos patrimoniales y suceso...
El principal objetivo de la presente investigación fue generar nuevo conocimiento en torno a los procesos de persuasión narrativa y su aplicación para reducir el prejuicio hacia inmigrantes altamente estigmatizados. Se analizó el efecto de la similitud entre el protagonista de una narración diseñada para reducir el prejuicio y la audiencia del mens...
This study, linked to the theory of uses and gratifications, analyzes the reasons for using Facebook and contrasts how those motives predict behavioral and attitudinal patterns. The questionnaire used, applied to a sample
of Spanish students (n=268), included a scale about the reasons to use Facebook, and information on the consumption and satisfac...
New technologies are fully integrated into the lives of children, so every day they spend more and more time using them. It is noteworthy that technologies offer many opportunities and benefits for children, but they are also associated with disadvantages and dangers. For this reason, parents and educators fear that children could suffer any of the...
RESUMEN Este estudio, vinculado con la teoría de usos y gratificaciones, analiza los motivos de uso de Facebook y contrasta cómo dichos motivos predicen patrones conductuales y actitudinales. Se emplea un cuestionario, cumplimentado por estudiantes españoles (n = 268), con una escala de motivos para utilizar Facebook, e información sobre el consumo...
El presente trabajo muestra los resultados de un análisis de contenido realizado sobre 500 sitios web institucionales, para conocer la clase de información turística que los municipios españoles ofrecen a través de Internet.
This paper presents a thesis project that aims to increase the digital skills of adolescents with a proposal for diagnosis and intervention of digital literacy. Adolescents have increased the use of interactive technologies and they commonly use the digital environment. However, this environment involves disadvantages and
dangers that are of parti...
In recent years, adolescents have increased the use of interactive technologies. These children have more and more technological equipment and they commonly use interactive communication. This type of communication offers many possibilities and benefits to the users, but it also involves disadvantages and dangers that are of particular concern in t...
