Iryna Ushchapovska

• Doctor of Philosophy
• Senior Lecturer at Sumy State University

Перекладацькі інновації : матеріали XІІІ Всеукраїнської студентської науково-практичної конференції, м. Суми, 24 листопада 2023 р. / редкол.: С. В.Баранова, І. К. Кобякова. – Суми : Сумський державний університет, 2023. – 259 с. У матеріалах подані тези XІІІ Всеукраїнської студентської науковопрактичної конференції «Перекладацькі інновації». До збі...

The article examines cartoons as an effective means of political influence aimed at changing the emotional state and behaviour of the addressee, restructuring certain elements of their ideology, modifying the value hierarchy, and forming extralinguistic activity motives. The research theoretically substantiates the cartoons' multimodal nature, as t...

Перекладацькі інновації : матеріали XІІ Всеукраїнської студентської науково-практичної конференції, м. Суми, 25 листопада 2022 р. / редкол.: С. О. Швачко, І. К. Кобякова, О. В. Бровкіна та ін. – Суми : Сумський державний університет, 2022. – 283 с

The article considers the issues of multimodal advertising texts. Advertising being a universal means of cross-cultural communication, the purpose of the research is to determine the idioethnic features of multimodal advertising texts effective for cross-cultural perception. To achieve the aim, an extended repertoire of research techniques has been...

The article actualizes the study of websites as a means to promoting cities around the world and highlights the main structural and semantic characteristics of advertising sites hosted on Internet platforms. The pragmatic role of a lexical unit of advertising texts is investigated. The concepts of website and advertising text are defined, the main...

During the last centuries, modern English literature’s methodology developed many techniques. Due to the work of numerous translators, we can evaluate the effectiveness of this toolkit. However, despite the prevalence and availability of research materials, some aspects remain unexplored. There is a completely underestimated branch, which is narrat...

The article investigates the usage of stylistically marked vocabulary fiction. The study considers the basic concepts of this linguistic phenomenon, provides a brief classification and characteristics of individual units. It also analyses the main methods of translating stylistically marked vocabulary on the case study of Stephen King's novel. A co...

The article considers the essence of collective nouns, which are traditionally defined as nouns denoting a group of objects or living beings. Today, a large number of collective nouns are found in many different sources such as grammar textbooks for schoolchildren, crossword puzzles, collections of scientific papers, journalistic texts, and more. H...

The article considers descriptive texts of coffee brands as a multimodal ensemble composed of verbal, visual, and sensory modes. A visual modus is the shape of the beans and the color of the coffee roast. The sensory mode represents the perception of taste, aroma, and texture of the coffee. Verbal modus is the direct verbalization of the abovementi...

The message of national identity is delivered in different types of discourse - political, economic, the discourse of show business and sport, advertising, tourism discourse, and more. The article describes the way the linguistic and pragmatic parameters of the phenomenon of patriotism form messages of national identity in the newspaper discourse,...

The article focuses on the realization of the universal pragmatic Principle of Cooperation in modern English discourse. This subject is relevant in the context of the growing interest in the pragmatic aspects of empathic communication. The Gricean paradigm of Cooperation was analyzed through the exploitation mechanism on the material from modern En...

In the attempt to find a solution for the successful brand formation, scientists have developed different approaches to brand studying. In the article, brand is considered from the linguistic perspective. In particular, brand language, the way brand communicates with the audience, is the object of the study. Therefore, the aim of the article is to...