Iryna Porsiurova

Ukrainian Engineering Pedagogics Academy · marketing and trade entrepreneurship

The aim of the article is to determine the tools of marketing research for the introduction of marketing innovations in the restaurant business. The authors analyze publications of leading domestic scholars, which are devoted to the issues of introduction of marketing innovations in the restaurant business, allocation of their main directions of de...

Globalization challenges to the development of economic systems increasingly actualize the issue of strategic management of attracting investment resources to enterprises, including the energy sector, which determines the relevance of this study. The purpose of the study is to improve and adopt the economic value added (EVA) approach as a direction...

The article is aimed at identifying the existing accounting problems of a trading enterprise and providing recommendations for improving the organization of accounting for fixed assets of an economic entity. It is defined that the flow of incoming documents at an enterprise is an organized, coordinated process of moving documents from one responsib...

The aim of the article is to study the economic nature and essence of intellectual capital as a complex category and asset of enterprise, which is capable of generating economic profit and added value in the context of digitalization of the economy. The works of leading foreign and domestic scholars are analyzed, devoted to the identification of in...

Методичні вказівки розроблені відповідно до освітньо-професійної програми підготовки фахівців ступеня вищої освіти «бакалавр» спеціальностей «Економіка», «Облік і оподаткування», «Фінанси, банківська справа та страхування» та призначені для надання допомоги студентам у виконанні практичних завдань, тестових та контрольних запитань за темами з дисци...

The activities of commercial enterprises in an economic imbalance requires the creation of an effective cost management system to make effective management decisions to optimize them. Terminological approaches to the definition of «cost management», which includes process and system approaches, are investigated. The interpretation of the economic c...