Irina Lyan

Irina Lyan
Hebrew University of Jerusalem | HUJI · Department of Asian Studies

Doctor of Philosophy

About

15
Publications
6,334
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106
Citations
Introduction
I’m a sociologist interested in South Korea's economic and cultural miracles. I wrote my dissertation on Start-up Nation vs. the Republic of Samsung and published several papers on the perception of Korean popular culture in Israel. At present I’m working on the Samsung vs. Apple smartphone patent wars and their impact on the international reputation of South Korea as a nation of innovation. My website: www.irlyan.com Photo credit: Bruno Charbit
Additional affiliations
October 2019 - October 2020
Hebrew University of Jerusalem
Position
  • PostDoc Position
October 2017 - October 2018
Hebrew University of Jerusalem
Position
  • PostDoc Position
October 2013 - January 2014
Hebrew University of Jerusalem
Position
  • Research Assistant
Description
  • Course: “Cross-Cultural Encounters in Organizations”
Education
January 2011 - September 2017
Hebrew University of Jerusalem
Field of study
  • Organization Studies

Publications

Publications (15)
Article
Full-text available
While the overall majority of Hallyu research has looked at the way fans consume Korean popular culture and how it influences their identity, this paper focuses on the way these fans serve as effective agents for marketing Hallyu and how their fandom empowers them to explore new business and social opportunities. Focusing on what we call "fan entre...
Article
Full-text available
With the increasing appeal of Korean popular culture known as the Korean Wave or hallyu, fans in Israel among Korean studies students have joined—and even replaced—ethnic Koreans in performing nationalism beyond South Korea’s borders, creating what I call hallyu fan-nationalism. As an unintended consequence of hallyu, such nationalism enables non-K...
Article
Full-text available
In this article, we take a postcolonial management approach to exploring the lingering significance of postcolonial imagery in shaping legal disputes between host country and foreign multinational corporations. We apply a critical discourse analysis to the Korea versus Orbotech industrial espionage lawsuit, in which the Korean government accused a...
Article
Full-text available
Purpose This paper aims to propose to politicize partner choice as a discourse that rationalizes, legitimizes and justifies the choice of partners by underlining economic, cultural and institutional differences to (re)create power relations. By reconceptualizing partner choice as a discourse, the paper challenges the established view of partner cho...
Article
Full-text available
This article brings a transnational approach to the concept of diasporic nationalism, often narrowly conceptualized through the paradoxical link between displaced nation and territory. Based on a one-year ethnographic account of the Korean Christian community in Jerusalem, the article aims to challenge the already troubled concept of diasporic nati...
Chapter
Full-text available
How did the Korean wave reach the entire world in barely 20 years ? What is it in this current that fascinates people from all origins and all ages in K-pop, K-dramas, K-movies, K-food or K-beauty ? Why did it become a new promised land for millions of fans all over the planet - to the point they lean the language, watch videos and get into Korean...
Article
Full-text available
This paper aims to problematize cross-cultural management (CCM) discourse that naturalizes and depoliticizes similarities as a power-neutral or even power-neutralizing mechanism for creating a positive sense of familiarity, closeness, trust, and intimacy between partners. Employing a postcolonial perspective, the paper deals with the ambiguity and...
Chapter
Full-text available
While the overall majority of Hallyu research has looked at the way fans consume Korean popular culture and how it influences their identity, this paper focuses on the way these fans serve as effective agents for marketing Hallyu and how their fandom empowers them to explore new business and social opportunities. Focusing on what we call "fan entre...
Article
Full-text available
In this paper, we analyze “Gangnam Style” re-makes from a memetic point of view. Our examination unfolds in three parts. First, we present our conceptual framework, according to which Internet memes constitute forms of interpretive (and potentially also political) participation. We then focus our discussion on the case of “Gangnam Style”, in an att...
Article
Full-text available
The majority of academic literature on Hallyu, or the Korean Wave, focuses on its acceptance in the geographically and culturally proximate societies in Asia and the economically wealthy markets of North America. Very little attention has been given to other regions such as Africa, South America and the Middle East. Thus, looking at the Israeli cas...
Chapter
Full-text available
Until the late 1990s the word “Korea” didn’t say much to an average Israeli. With the growth of political and economic relations between the two countries this lacuna was gradually filling, but the cultural influence of Korea was not yet felt in Israel. The shift occurred in early 2000s with the arrival of Hallyu to Israel. In 2003, the first Korea...
Chapter
Full-text available
This chapter expands on earlier critiques of cross-cultural management (CCM) literature by pointing to the role CCM knowledge itself — especially as it is being translated into popular writing and cross-cultural training (CCT) — in shaping intercultural everyday encounters in multinational firms and international joint ventures. Inspired by a study...
Article
Full-text available
This study examines the role that fan communities in Israel and Palestine play in the transcultural dissemination of Korean popular music, or “K-pop.” Based on in-depth interviews with fans, a survey of K-pop online communities, discourse analysis of online discussions, and participation in K-pop gatherings, this article examines the practice of K-...

Network

Cited By

Projects

Projects (3)
Project
Korean Christian diaspora fan-nationalism academic pilgrimage symbolic pilgrimage to Hallyu Land
Project
Korean Economic Miracle
Project
Korean Cultural Miracle