İpek Kazançoğlu

Ege University · Department of Business Administration

Against the uncertainty caused by the information overload in the online world, consumers can benefit greatly by reading online product reviews before making their online purchases. However, some of the reviews are written deceptively to manipulate purchasing decisions. The purpose of present study is to determine which feature combination is most...

Supply chains are gradually transforming into more global structures. To ensure sustainability and resilience in face of the problems that arise in globalizing supply chains, it is becoming an important issue today; a supply chain must be flexible, agile and responsive. Therefore, the aim of the study is to focus on resilience in sustainable global...

The aim of this research is to understand why young people start, continue, reduce, and intend to quit playing online multiplayer games. In-depth interviews were conducted with 25 male undergraduate students who continue to play online multiplayer games. Interview transcripts were analyzed through MAXQDA 2020 with content analysis. The four themes...

In rapidly changing business conditions, it has become extremely important to ensure the sustainability of supply chains and further improve the resiliency to those events, such as COVID-19, that can cause unexpected disruptions in the value supply chain. Although globalized supply chains have already been criticized for lack of control over sustai...

The retail sector is one of the growing sectors all over the world. As the sector grows, the amount of food waste generated increases, and waste management becomes more complicated day by day. The amount of waste produced, especially in the food retail sector, shows how much waste management policies should be planned. However, waste management po...

In recent years, machine learning models based on big data have been introduced into marketing in order to transform customer data into meaningful insights and to make strategic decisions by making more accurate predictions. Although there is a large amount of literature on demand forecasting, there is a lack of research about how marketing strateg...

Transition from a linear to a circular economy (CE) is a challenging process for a sustainable supply chain, and innovative process approaches and technologies are needed to deal with the risks involved. Industry 4.0 principles have great potential to achieve optimal sustainable supply chain solutions and are expected to add value to sustainable su...

Purpose The aim of this paper is to analyse the effects of flow experience on repurchase intention. In this context, this paper examines the mediating role of e-customer satisfaction during COVID-19 pandemic. This study is based on flow theory using two consequent factors, which have not been investigated together previously. Design/methodology/ap...

The global tourism economy has created a competitive industry, and the customer experience in destination branding has emerged as a competitive tool for practitioners. It has also been attracting attention in the tourism literature. Individuals who experience high degrees of flow tend to feel more engaged in activities during their travel experienc...

The transition to the circular economy (CE) creates value through the closed‐loop systems, reverse logistics, product life cycle management, and clean production in terms of corporate environmental management. During this transition process, the organization faces many barriers such as financial, organizational, technology‐based, social, policy‐rel...

Nowadays, businesses focus on sustainable supply chain management to gain economic, environmental, and social benefits. In reference to the criteria determined, selecting sustainable suppliers for the three dimensions of sustainability and for the companies operating in different sectors from these dimensions enables the business to become stronger...

Over the last few decades, there has been growing emphasis on environmental protection, as well as implementation of principles regarding sustainable developments in tourism. Environmental sustainability is far more vital for marina management as marinas are, by definition, located next to a body of water. In literature review, there is limited res...

The objectives of this study are to understand the circular supply chain barriers for textile companies to implement the circular economy. Main contributions of the study were to propose a specific framework that reveals circular supply chain barriers in transition to circular economy with holistic view by encompassing all stakeholders, to reveal c...

Circular economy is a contemporary concept including usage of renewable materials and technologies. The transition to the circular economy creates value through closed‐loop systems, reverse logistics, eco‐design, product life cycle management, and clean production. The aim of the study was to propose a holistic conceptual framework for barriers of...

Across the globe, the awareness for environmental degradation and its harmful effects is rapidly growing. The whole world has come together to work in the direction to protect the environment. Consumers are increasingly becoming cautious towards the impact of their consumption pattern on environment and organisations can attain a competitive edge b...

Bu bölümde ilk olarak dijital reklamcılık, dijital reklam pazarı ve dijital oyun pazarı hakkında bilgi verilmiş, sonrasında dijital oyunlarda reklam kullanımının nasıl yapıldığı ve sınıflandırıldığı anlatılarak oyun reklamcılığının tüketiciler üzerindeki etkileri tartışılmıştır

Purpose The purpose of this paper is to analyze parents’ intentions toward the anti-consumption of junk food for their children. The paper incorporated the theory of planned behavior (TPB) using two external factors, which previously have not been investigated together. Design/methodology/approach A questionnaire was designed from previous studi...

Purpose The growth of omni-channel retailing is causing consumers to change their habits and shopping behaviour. It is essential to understand the factors on purchase intention within the consumer context. The purpose of this paper is to explore factors that are influencing consumers to use omni-channel in their shopping behaviour – specifically in...

In circular economy, the Green Supply Chain Management (GSCM) provides the resource optimization and it is seen as a solution to solve environmental problems and consumption patterns within the whole supply chain. The GSCM implementation and performance assessment is relatively important for survival in an ever-increasingly competitive environment....

Purpose Performance assessment of green supply chain management (GSCM) requires a systematic approach because of its interdisciplinary and multi-objective nature. The purpose of this paper is to propose a model to the performance assessment of GSCM. Design/methodology/approach A model is proposed, grounded on a literature review on GSCM performa...

Purpose The purpose of this paper is to predict customers’ intentions to use self-checkouts based on the technology acceptance model (TAM). Design/methodology/approach The questionnaire consisted of constructs taken from the existing literature such as perceived ease of use (PEU), perceived usefulness (PU), behavioral intentions, technology anxiet...

Environmentally responsible consumerism is defined as consumers' tendency to evaluate the environmental attributes of products before making buying decisions. Environmentally responsible consumerism is ethical consumption, and this consumption is affected by many factors. Two of these factors are voluntary simplicity lifestyle, and consumption valu...

zet Bütüncül kanal stratejisi, tüketicilere her yerde, her zaman eşsiz alışveriş deneyimi yaşatan bir dağıtım stratejisidir. Bu strateji perakendeciler için etkin bir rekabet aracı olup perakendecilerin bu stratejiyi kullanmadaki başarısı tüketicinin kabülüne bağlıdır. Bu çalışmada tüketicilerin bütüncül kanal strateji ile ilgili fikirlerini, Geniş...

Endustriyel pazarda faaliyet gosteren firmalarin daha hizli buyuyerek, yeni pazarlara acilmasinda franchising sistemi bir yeni bir satis, dagitim kanali olarak degerlendirilmektedir. Bu arastirmada amac, hazir beton sektorunde faaliyet gosteren bir firmanin franchising sistemini bir is modeli olarak benimseme kararinda dikkat etmesi gereken unsurla...

─ The usage of the Internet has offered new advanced business transactions and models for the world economy. Insufficient utilization of Web sites for marketing mix strategies in a developing country like Turkey, still depicts the need for further and detailed analyses to guide the companies and institutions for their efforts to improve marketing a...