İpek Kazançoğlu

Ege University · Department of Business Administration

As consumers’ interest in green cosmetics and their desire for the presence of natural, eco-friendly ingredients in cosmetic products increase, the green cosmetics market has also grown increasingly. The aim of this study is to examine female consumers’ attitudes towards green cosmetics with a qualitative approach. Research data was collected by in...

One of the issues that has gained importance within the scope of the United Nations Sustainable Development Goals (SDGs) is the issue of food waste. These goals, which represent very important and urgent problems to be solved at the global level, are extremely critical in terms of sustainability. Food waste, by its nature at the intersection of eco...

Digital supply chain management generate competitive advantage by enabling companies to become more efficient and transparent in compliance with technological developments at every stage of the supply chain by meeting customer needs better. However, enterprises may encounter various barriers in the digitalization of the supply chain. The aim of the...

In recent years, conscious consumers have become an important segment of the market. In the cosmetics industry, green products are also at the forefront. The refillable packaging is a significant step in this direction. The aim of this study is to identify the drivers and barriers that affect the intention to purchase cosmetics with refillable pack...

Sohbet robotu yapay zeka uygulamalarından biridir. İşletmeler müşterilerine bilgi vermek, web sitesi içinde yönlendirme yapmak, sorulara anında ve hızlı bir şekilde cevap verebilmek için sohbet robotundan faydalanmaktadırlar. Çalışmanın amacı, endüstriyel pazarda satış çalışanlarının satış faaliyetlerinde sohbet robotlarını kullanımına ilişkin amaç...

The topic of food waste, which is considered to be an important focus within the framework of the Sustainable Development Goals of the United Nations (UN), has created a wide academic research area as well as guiding the policies implemented on this issue. Many researchers closely interested in the topic have produced academic studies that address...

Transition from a linear to a circular economy (CE) is a challenging process for a sustainable supply chain, and innovative process approaches and technologies are needed to deal with the risks involved. Industry 4.0 principles have great potential to achieve optimal sustainable supply chain solutions and are expected to add value to sustainable su...

Against the uncertainty caused by the information overload in the online world, consumers can benefit greatly by reading online product reviews before making their online purchases. However, some of the reviews are written deceptively to manipulate purchasing decisions. The purpose of present study is to determine which feature combination is most...

Supply chains are gradually transforming into more global structures. To ensure sustainability and resilience in face of the problems that arise in globalizing supply chains, it is becoming an important issue today; a supply chain must be flexible, agile and responsive. Therefore, the aim of the study is to focus on resilience in sustainable global...

The aim of this research is to understand why young people start, continue, reduce, and intend to quit playing online multiplayer games. In-depth interviews were conducted with 25 male undergraduate students who continue to play online multiplayer games. Interview transcripts were analyzed through MAXQDA 2020 with content analysis. The four themes...

In rapidly changing business conditions, it has become extremely important to ensure the sustainability of supply chains and further improve the resiliency to those events, such as COVID-19, that can cause unexpected disruptions in the value supply chain. Although globalized supply chains have already been criticized for lack of control over sustai...

Paylaşım Ekonomisinin Gelişimi Volkan Yakın İpek Kazançoğlu Paylaşım Ekonomisi: Tanımı Ve Sınıflandırmaları Volkan Yakın Toplulukların Gücü: Paylaşımcı Markalar İdil Kacar Sürdürülebilirlik Ve Paylaşım Ekonomisi Canan Madran Volkan Yakın Paylaşım Ekonomisinin Üretim Ve Lojistik Boyutu Ayça Tümtürk Paylaşım Ekonomisinin Finansmanı Anıl Gacar Paylaşı...

The retail sector is one of the growing sectors all over the world. As the sector grows, the amount of food waste generated increases, and waste management becomes more complicated day by day. The amount of waste produced, especially in the food retail sector, shows how much waste management policies should be planned. However, waste management po...

In recent years, machine learning models based on big data have been introduced into marketing in order to transform customer data into meaningful insights and to make strategic decisions by making more accurate predictions. Although there is a large amount of literature on demand forecasting, there is a lack of research about how marketing strateg...

Mobil perakendeciliğin e-ticaretteki pazar payı artmakta, literatürde ise bu kanalın etkinliğinin artmasında kritik öneme sahip olan mobil sipariş uygulamalarına odaklanan çalışma sayısının sınırlı olduğu gözlemlenmektedir. Çalışmanın amacı, tüketicilerin bu mobil uygulamaları kullanımlarını etkileyen faktörlerin ortaya konulmasıdır. Bu amaç doğrul...

Purpose The aim of this paper is to analyse the effects of flow experience on repurchase intention. In this context, this paper examines the mediating role of e-customer satisfaction during COVID-19 pandemic. This study is based on flow theory using two consequent factors, which have not been investigated together previously. Design/methodology/ap...

The global tourism economy has created a competitive industry, and the customer experience in destination branding has emerged as a competitive tool for practitioners. It has also been attracting attention in the tourism literature. Individuals who experience high degrees of flow tend to feel more engaged in activities during their travel experienc...

Covid-19 salgını sürecinde birçok ülkede olduğu gibi Türkiye’de de 65 yaş ve üstü kişilere uygulanan sokağa çıkma yasağının başlamasıyla birlikte, bu yaş grubunda yer alan tüketiciler başta zorunluluktan dolayı hızlı ve pratik yol olan online alışverişi tercih etmeye başlamışlardır. Bu çalışmanın amacı, Covid-19 pandemi sürecinde ülkemizde sokağa ç...

The transition to the circular economy (CE) creates value through the closed‐loop systems, reverse logistics, product life cycle management, and clean production in terms of corporate environmental management. During this transition process, the organization faces many barriers such as financial, organizational, technology‐based, social, policy‐rel...

Nowadays, businesses focus on sustainable supply chain management to gain economic, environmental, and social benefits. In reference to the criteria determined, selecting sustainable suppliers for the three dimensions of sustainability and for the companies operating in different sectors from these dimensions enables the business to become stronger...

Over the last few decades, there has been growing emphasis on environmental protection, as well as implementation of principles regarding sustainable developments in tourism. Environmental sustainability is far more vital for marina management as marinas are, by definition, located next to a body of water. In literature review, there is limited res...

The objectives of this study are to understand the circular supply chain barriers for textile companies to implement the circular economy. Main contributions of the study were to propose a specific framework that reveals circular supply chain barriers in transition to circular economy with holistic view by encompassing all stakeholders, to reveal c...

Circular economy is a contemporary concept including usage of renewable materials and technologies. The transition to the circular economy creates value through closed‐loop systems, reverse logistics, eco‐design, product life cycle management, and clean production. The aim of the study was to propose a holistic conceptual framework for barriers of...

Bu çalışmanın amacı çeşitli müşteri istek ve ihtiyaçlarına göre modernize edilmiş klasik, fonksiyonel, lüks, estetik görünümlü ofis mobilyalarının fikir, tasarım, proje değerlendirme, test gibi aşamalarından lansman sürecine kadar olan yeni ürün geliştirme adımlarının müşteri katılımı ve çözümleriyle birlikte nasıl yol aldığını irdelemektir. Nitel...

Endüstri 4.0, “akıllı fabrika” diye de adlandırılan kurumsal altyapı oluşturmak için iş sürecinin otomasyonuna odaklanmaktadır. Üretim ve tedarik zinciri yönetiminin önemini kavrayan şirketler için daha bütüncül ve güçlü bağlantılara sahip bir ekosistemi oluşturmak için fiziki üretim işlemlerini ve siber dünyayı, Endüstriyel Nesnelerin İnterneti (I...

Across the globe, the awareness for environmental degradation and its harmful effects is rapidly growing. The whole world has come together to work in the direction to protect the environment. Consumers are increasingly becoming cautious towards the impact of their consumption pattern on environment and organisations can attain a competitive edge b...

Bu bölümde ilk olarak dijital reklamcılık, dijital reklam pazarı ve dijital oyun pazarı hakkında bilgi verilmiş, sonrasında dijital oyunlarda reklam kullanımının nasıl yapıldığı ve sınıflandırıldığı anlatılarak oyun reklamcılığının tüketiciler üzerindeki etkileri tartışılmıştır

Purpose The purpose of this paper is to analyze parents’ intentions toward the anti-consumption of junk food for their children. The paper incorporated the theory of planned behavior (TPB) using two external factors, which previously have not been investigated together. Design/methodology/approach A questionnaire was designed from previous studi...

Purpose The growth of omni-channel retailing is causing consumers to change their habits and shopping behaviour. It is essential to understand the factors on purchase intention within the consumer context. The purpose of this paper is to explore factors that are influencing consumers to use omni-channel in their shopping behaviour – specifically in...

In circular economy, the Green Supply Chain Management (GSCM) provides the resource optimization and it is seen as a solution to solve environmental problems and consumption patterns within the whole supply chain. The GSCM implementation and performance assessment is relatively important for survival in an ever-increasingly competitive environment....

Tüketici pazarında (B2C) faaliyet gösteren işletmeler endüstriyel pazardaki (B2B) işletmelere göre, daha fazla potansiyel müşteriye erişme imkanı bulabilmektedirler. Daha küçük bir alıcı kitlesine yönelen B2B işletmelerin karlı, güvenilir ve doğru potansiyel müşterileri hedeflemeleri önemli olmaktadır. Bu noktada entegre bilgi sistemleri, B2B faali...

Purpose Performance assessment of green supply chain management (GSCM) requires a systematic approach because of its interdisciplinary and multi-objective nature. The purpose of this paper is to propose a model to the performance assessment of GSCM. Design/methodology/approach A model is proposed, grounded on a literature review on GSCM performa...

Purpose The purpose of this paper is to predict customers’ intentions to use self-checkouts based on the technology acceptance model (TAM). Design/methodology/approach The questionnaire consisted of constructs taken from the existing literature such as perceived ease of use (PEU), perceived usefulness (PU), behavioral intentions, technology anxiet...

Environmentally responsible consumerism is defined as consumers' tendency to evaluate the environmental attributes of products before making buying decisions. Environmentally responsible consumerism is ethical consumption, and this consumption is affected by many factors. Two of these factors are voluntary simplicity lifestyle, and consumption valu...

zet Bütüncül kanal stratejisi, tüketicilere her yerde, her zaman eşsiz alışveriş deneyimi yaşatan bir dağıtım stratejisidir. Bu strateji perakendeciler için etkin bir rekabet aracı olup perakendecilerin bu stratejiyi kullanmadaki başarısı tüketicinin kabülüne bağlıdır. Bu çalışmada tüketicilerin bütüncül kanal strateji ile ilgili fikirlerini, Geniş...

Endustriyel pazarda faaliyet gosteren firmalarin daha hizli buyuyerek, yeni pazarlara acilmasinda franchising sistemi bir yeni bir satis, dagitim kanali olarak degerlendirilmektedir. Bu arastirmada amac, hazir beton sektorunde faaliyet gosteren bir firmanin franchising sistemini bir is modeli olarak benimseme kararinda dikkat etmesi gereken unsurla...

─ The usage of the Internet has offered new advanced business transactions and models for the world economy. Insufficient utilization of Web sites for marketing mix strategies in a developing country like Turkey, still depicts the need for further and detailed analyses to guide the companies and institutions for their efforts to improve marketing a...