Ioannis C. Drivas

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• PhD | Information Management Research Lab | University of West Attica
• PostDoc Position at University of West Attica

The digital transformation of museums has elevated their websites from mere informational tools to dynamic platforms that foster cultural engagement, inclusivity, and preservation. This study evaluates the performance of 234 museum websites worldwide, focusing on critical dimensions such as accessibility, usability, SEO, and speed. By employing a c...

In the ever-evolving social media landscape, Instagram has transcended from a mere image-sharing platform to a dynamic space for academic libraries to engage with their communities. Following the increased utilization of this platform, several studies have tried to unravel the interplay between nuanced content aspects and follower engagement, but t...

Social media platforms can be used as a tool to expand awareness and the consideration of cultural heritage organizations and their activities in the digital world. These platforms produce daily behavioral analytical data that could be exploited by the administrators of libraries, archives and museums (LAMs) to improve users’ engagement with the pr...

While digitalization of cultural organizations is in full swing and growth, it is common knowledge that websites can be used as a beacon to expand the awareness and consideration of their services on the Web. Nevertheless, recent research results indicate the managerial difficulties in deploying strategies for expanding the discoverability, visibil...

In the Big Data era, search engine optimization deals with the encapsulation of datasets that are related to website performance in terms of architecture, content curation, and user behavior, with the purpose to convert them into actionable insights and improve visibility and findability on the Web. In this respect, big data analytics expands the o...

The poster "Human vs. AI-Generated Website Content: A Comparative Study Using Web Analytics and Visitor Surveys" presents an academic investigation, aiming to assess the effectiveness of AI-generated content compared to Human-created content on websites. In the context of increasing reliance on Large Language Models (LLMs) such as ChatGPT and Gem...

One of the primary goals of the LLM4Search research topic is to critically evaluate AI-generated web content produced by advanced Large Language Models (LLMs) compared to the depth, quality, and overall impact of traditionally created content by human content creators. This study emphasizes technical SEO performance, educational depth, content comp...

The current dataset comprises a total of 1681 instances (rows) of Instagram posts that originate from 120 academic library profiles across the globe. Each post instance comes with a range of features, including the publication date, text caption, profile name, post interaction rate, post link, post type (image, carousel, reel), and the thematic cat...

This dataset thoroughly evaluates the web performance metrics for 234 museums worldwide. It includes 23 variables that assess technical performance, usability, and organizational details. The dataset contains information such as the organization’s name, domain, country, physical address, and the type of content management system (CMS) utilized. Per...

Managing modern museum content and visitor data analytics to achieve higher levels of visitor experience and overall museum performance is a complex and multidimensional issue involving several scientific aspects, such as exhibits’ metadata management, visitor movement tracking and modelling, location/context-aware content provision, etc. In relate...

Βασικός στόχος του συγγράμματος είναι η ανάπτυξη των ικανοτήτων και δεξιοτήτων των αναγνωστών στην επιλογή των κατάλληλων στρατηγικών για την αναζήτηση και ανάκτηση πληροφοριών. Επιπλέον, στόχο του συγγράμματος αποτελεί η εξοικείωση των αναγνωστών του με τη χρήση σύγχρονων τεχνικών και στρατηγικών ανάκτησης δεδομένων και πληροφοριών από μηχαν...

Website loading speed time matters when it comes to users’ engagement and conversion rate optimization. The websites of libraries, archives, and museums (LAMs) are not an exception to this assumption. In this research paper, we propose a methodological assessment schema to evaluate the LAMs webpages’ speed performance for a greater usability and na...

Purpose University archives (UA) are the bridge between the past and the present and serve as a beacon for highlighting the contribution of academic institutions to society. Although the UA topic was introduced and formalized in the 1950s, the scientific research interest has increased significantly in the past two decades. This paper aims to provi...

In Greece, interest in university archives began in the 1990s and, despite efforts that have taken place since then, only a few universities have collected archives classified by date. The University of West Attica was founded in March 2018 by the National Law 4521. The foundation of the newly established University came from the merging process of...

In this report, the authors present the results of their research regarding 504 libraries, archives and museums organizations in terms of the performance of their websites from all over the world. Both technical and behavioral data are retrieved, analyzed and interpreted, aiming to understand websites performance and how users behave within them. T...

Now that the ICTs have matured, Information Organizations such as Libraries, Archives and Museums, also known as LAMs, proceed into the utilization of web technologies that are capable to expand the visibility and findability of their content. Within the current flourishing era of the semantic web, LAMs have voluminous amounts of web-based collecti...

Optimized paid search advertising campaigns composed of multiple data analytics insights and prior experiences of search engine marketing performances. However, when marketers compete in the battle of paid search ads’ rankings, complexity in optimization is increased. The higher the search ads’ ranking position, the greater the chance that users of...

Display advertising constitutes one of the most efficient digital marketing strategies for the development of organizations’ brand awareness. Proper targeting of display ads campaigns potentially leads to the improvement of web users’ consideration and engagement about products and services that organizations offer through their websites. As prior...

In the new era of marketing, being at the top results of search engines constitutes one of the most competitive advantages to the organizations’ overall online advertising strategy. In search engines, users type their search terms to cover their informational or purchasing needs and subsequently, search engines rank websites to the relevance of use...

Acquiring knowledge about users’ opinion and what they say regarding specific features within an app, constitutes a solid steppingstone for understanding their needs and concerns. App review utilization helps project management teams to identify threads and opportunities for app software maintenance, optimization and strategic marketing purposes. N...

The untamed big data era raises opportunities in the learning analytics sector for the provision of enhanced educational material to learners. Nevertheless, big data analytics brings big troubles in exploration, validation, and predictive model development. In this presentation, the authors present a data-driven methodology for greater utilization...

The untamed big data era raises opportunities in learning analytics sector for the provision of enhanced educational material to learners. Nevertheless, big data analytics, brings big troubles in exploration, validation and predictive model development. In this paper, the authors present a data-driven methodology for greater utilization of learning...

Attracting visitors to a website is a complex and multidimensional task for each decision maker in the digital marketing sector. Even an organization in relation with its competitors holds the reins in the provision of the most qualitative products and services rather than others, the hard reality though, depicts that if the online users are not ab...

In this study the authors highlight the importance of Keywords in the process of Search Engine Optimization in an effort to increase the global ranking of websites in search engines. Through the usage of tools and indicators the authors proceed into the extraction of appropriate keywords that can be used in websites for the construction of text and...

In this research paper the authors highlight the importance of Search Engine Optimization of a company's website in order to improve its visibility in the global ranking of websites. Firstly the authors implement a SEO analyzing tool for the identification of rectifications that need to be done for the augmentation of website's visibility. In the n...

In the era of digital marketing competitiveness Search Engine Optimization process holds the reins for a strategically sustainable web positioning and presence for each website which is under the paternity of a company. However, the reduced financial flexibility entails risks in the way of disseminating company's resources for improving of website...

This research seeks to demonstrate the effectiveness of communication strategies and practices from decision makers to employees in the Information & Communication Technologies organizations. The purpose is the creation and eventual promotion of a communicational model that embraces best practice relative to overall team effectiveness. By placing d...

The World Wide Web provides a well standing environment in any kind of organizations for exposing online products and services. However, no one ensures that web products or services which provided by organizations or enterprises, would receive the proper visibility and accessibility by the internet users. The process of Search Engine Optimization e...

Executive Summary The University of this interest and its library division is involved in a major transformation process, aiming to enhance the learning experience for students by modernizing learning spaces, enhancing the personalized learning, and extending support for faculty and student scholarship. One part of the transformation consist of rea...

This research process is focused on the analysis of three axes which are Fair Treatment, Team Effectiveness, and Job Satisfaction of employees and decision-makers who are occupied in Nonprofit Organizations. Nowadays, the reduced financial flexibility imposes a careful delimitation of strategic communication that is implemented by Nonprofit Organiz...

Purpose – This paper aims to examine the Self-Other Agreement between leaders and employees in the sector of Libraries and Information Services (LIS) to construct a sustainable and strategic communicational process among library directors and staff. Design/methodology/approach – A sample of 135 leaders-employees of 17 organisations of LIS in more...

The commercial success of customer behavior and characteristics must be outweighed by the appropriate strategic planning. One of the most important criteria for the sustainability of a company is to minimize possibilities for making an incorrect decision. In addition, high importance shows the correct quantitatively dissemination of company resourc...