Ing-Long Wu

• Ph.D. in Management
• Professor at National Chung Cheng University

E-learning use indicates the success of implementing e-learning environments since it plays a key role in mediating drivers for goal achievement. The motivation for e-learning use greatly depends on developing effective e-learning processes. Two particular issues, technology use and constructivist learning, are proposed for further defining three k...

Advergame is important as a new form of digital marketing and few studies have shown a complete model structure along with understanding the antecedents of online purchase intention. Based on the hierarchy of effective and relevant behavioral theories, we propose a research model with four components: consumer beliefs, advergame attitude, brand att...

Since much online shopping is attributed to online impulse buying, it is important to define this particular shopping process. This process has three important issues, perceived risk for virtual stores as well as e-store design and psychological state for online shopping. This is because consumers are both system users and impulse buyers when shopp...

Mobile advertising is an increasingly popular marketing channel since it can present advertising in a personalized manner. This study examines the development of customer product loyalty through mobile advertising by considering the drivers from affective and cognitive perspectives. An Expectation Confirmation Model (ECM), as defined for repurchase...

Purpose Knowledge-based organizations is a new paradigm for business. Knowledge management (KM) is important for supporting core business processes. This paper aims to define an open innovation (OI)-driven KM implementation for effectively executing the support. Design/methodology/approach KM is important for supporting organizational innovation...

Supply chain collaboration is critical to achieving the integration of partners for performance impact. Two major concerns arise, organization's sharing behaviors and technology use behaviors. An organization's sharing behaviors relates to a decision of two perceptions among partners, commitment of network resources and fairness of network resource...

With the proliferation of e-commerce, a large part of online shopping is attributed to impulse buying. Hence, there is a particular necessity to understand impulse buying in the online context. Impulse shoppers incline to feel unable to control their tendencies and behaviors from various stimuli. Specifically, online consumers are both the impulse...

Purpose – The key to success in the internet business lies in how you carry out the integration between virtual and physical channels. The purpose of this paper is to aim at defining the solution to the integration. Design/methodology/approach – Channel coordination is grounded on a new governance of integration strategy which bridges the channels...

Complaint behaviours are the key to the competition in an online market when service quality is a major concern of consumers. An understanding of complaint intentions can provide insight into a negative service experience and in turn, effectively redress consumer's problems. It is our purpose to examine the determinants of complaint intentions in t...

The resource-based view (RBV) argues for IT innovation capabilities as being valuable resources for competitive performance. It is characterized by three types for its applications, IT unit, intra-organization, and inter-organization. The three types are an evolutionary concept across time. Innovation diffusion theory (IDT) is an approach to explai...

Purpose – This paper aims at defining a model to properly evaluate knowledge management (KM) value. Empirical studies have found little or no improvement in organizational performance despite large KM investments. Design/methodology/approach – The KM-driven performances are rooted in knowledge resources based on the knowledge-based view. Further,...

Information system (IS) innovation is an important resource to link to firm performance according to the resource-based view. However, the diffusion of IS innovation is often the crux of the final successful use and thus, critical to realizing firm performance. The diffusion process is dynamic and complex in nature. The innovation diffusion theory...

In modern business, competition is no longer between organizations, but among supply chains. Supply chain is complex in nature, involving various work flows across trading partners. Two major concerns arise in enabling supply chain performance, information sharing and collaborative effort. However, it is necessary to further identify the fundamenta...

As competition in Taiwan's healthcare sector has increasingly become severe, hospital innovation has become well recognised as an important resource for gaining competitive advantage. This study proposed a new research model for investigating the impact of hospital innovation on customer-perceived quality of care. Hospital innovation includes both...

While improving decisional quality is important to businesses, continued use of DMTs is a critical issue for managerial personnel. This problem mainly concerns the willingness of an individual to participate in the behavior. It can be further defined in a routine-based working behavior. This problem essentially involves three key issues, task fit,...

Complaint behaviors are critical to maintaining customer loyalty in an online market. They provide insight into the customer's experience of service failure and help to redress the failures. Previous studies have shown the importance of customer satisfaction as a mediator for complaint intentions. It is important to examine the antecedents of custo...

Collaboration has become a critical component to fulfill the need for integration in the supply chain. From a discussion of the literature, there are two major underlying concerns arising in the collaboration, organization's sharing behaviors and technology use behaviors. In expectation confirmation theory, an organization's sharing behaviors may i...

Healthcare organizations are essentially associated with highly knowledge-intensive property, and hospital professionals are key to providing high-quality care to patients. KM-enabled performance for hospital professionals is the major concern of senior management. The literature has generally argued for a process-based approach for KM-enabled perf...

Healthcare sector indicates human-based and knowledge-intensive property. Massive IT investments are necessary to maintain competitiveness in this sector. The justification of IT investments is the major concern of senior management. Empirical studies examining IT value have found inconclusive results with little or no improvement in productivity....

Electronic supply chain management (e-SCM), a specific form of inter-organizational systems, has generally regarded as one of the major strategies to create competitive advantage. The diffusion of e-SCM among trading partners is critical for its final successful use and accordingly, performance impact. However, the diffusion process is complex and...

Customers' complaint behaviors are the key to repurchase intention in online shopping. An understanding of the behaviors can provide insight to failed service experience and in turn, effectively redress their problems. Therefore, it is important to examine the underlying drivers of complaint intentions in online shopping. Online shopping is operate...

Competition in the healthcare sector has become increasingly severe because of the limited health insurance budget in Taiwan. Hospital innovation is an important resource for gaining competitive advantage according to the resource-based view of the firm. Little research has been conducted to explore its impact on customer-perceived quality of care....

Consumers' complaint behaviors are critical in determining repurchase behaviors in online shopping. An understanding of complaint behaviors can provide insight to the failed service experience with consumers and in turn, effectively redress consumers' problems. Therefore, it is important to comprehend the antecedents of complaint intentions in onli...

In modern business, competition is no longer between organizations, but among supply chains. Supply chain management (SCM) is the major weapon for firm's competition. e-SCM implementation is the key to the success in SCM practice. Innovation diffusion theory (IDT) with multi-stage analysis provides insight into the complicated process. Several key...

A recent report showed that the adoption rate of mobile healthcare is relatively low. Thus, a study for how healthcare professionals adopt mobile services to support their work is imperative in practice. An integration of TAM and TPB has considered both technological and organizational aspects in a complementary manner. However, while mobile health...

This paper proposes a theoretical model for understanding the fundamentals of the diffusion of electronic supply chain management with multiple stages among trading partners. It also provides an empirical analysis of a framework that helps us to gauge the practical validity of our approach. We considered two control variables, industry type and fir...

Customer relationship management (CRM) is an important concept to maintain competitiveness at e-commerce. Thus, many organizations hastily implement eCRM and fail to achieve its goal. CRM concept consists of a number of compound components on product designs, marketing attributes, and consumer behaviors. This requires different approaches from trad...

Knowledge resource is unique and valuable for a link to competitive advantage based on the knowledge-based perspective. Effective knowledge management is the major concern of contemporary business managers. The key determinant of effective knowledge management is the firm's competitive strategy. The link between business strategy and knowledge mana...

The growth of e-business has been experiencing a tremendous change in recent years. The initial prosperity in e-business has now been replaced by the recent trend in a series of bankruptcies and acquisitions. Business managers begin to consider new business models in terms of the integration of virtual and physical operations to support more and di...

Customer relationship management (CRM) has incerasingly become important while business focus has shifted from product-centric to customer-centric,. However, many organizations fail to achieve the objectives. One of the important determinants is the deployment of electronic CRM (eCRM) in organizations. In essence, CRM is complex in comprising produ...

Recently, business managers have touted supplier relationship management (SRM) as the next core competency and a source of competitive advantage. This suggests the need of an e-SRM installation. SRM domain involves relatively wide and complex business processes and without the support of IT, it would not be accomplished easily. As the Internet beca...

For over a decade, empirical studies on the organizational performance of IT investment have been far from conclusive, and one major issue that has led to an ongoing debate is whether inadequate methods are applied in measuring IT values. Traditional measures have primarily been financial: return on investment and return on sales. Researchers have...

Customer relationship management (CRM) is replacing the traditional ‘four Ps’ of marketing – product, price, place and promotion. Forging long-term relationships with customers is the key to stability in an increasingly dynamic market. Despite the steady growth in the number of worldwide installations, industry studies indicate that approximately 6...

While on-line tax is considered as a special type of e-service, the adoption rate of this service in Taiwan is still relatively low. The initial adoption of on-line tax is the important driving force to further influence the use and continued use of this service. The model of Trust and technology acceptance model (TAM) in Gefen et al. (2003a, MIS Q...

Information technology has been considered as both a strategic catalyst and enabler of business process reengineering (BPR). An area of major concern has been the difficulty to convince senior management’s reluctant behavior toward promoting the strategic role of IT in process reengineering. There has been relatively little research on this topic....

Business process reengineering (BPR) efforts have been reported successful in many firms. However, the failure rates were as high as 70%. Various reasons for this have been given in past research. One major reason was that the efforts had not been connected to the corporate goals. In addition, the steps in implementing BPR in past discussions were,...

This paper discusses the simultaneous approach for test generation of two-stage and multistage tests from an item bank. However, most previous test generation problems involved binary programming models, and the efficiency of available solution algorithms is the major concern for these problems. Therefore, this study considers two important concept...

Decision support system (DSS) has become widespread for some specific domains in recent years. However, DSS for IRT-based (item response theory) test construction has not yet been developed. This domain basically imposes a semi-structured or unstructured decision and, therefore, involves a very complex modeling process. This study develops a model...

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雛型法軟體發展摸式其目的是要解決傳統生命週期發展資訊系統時，無法應付使用者需求經常變動以及缺乏彈性的缺點。雖然雛型法是一種能確保資訊需求完整與正確的有效方式，但是雛型法的進行並非漫無止盡的，一旦修改雛型系統的成本將會大於其可能之效益。便應結束修改雛型系統的工作。因此系統發展人貝若能事先掌握相關的資訊。對於雛型系統的修改過程便能加以事先控制，以做爲採用此軟體發展方法之參考，而先前文猷並未提出具體解決方案。但根據觀察與分析，雛型法的資訊需求反復確認過程符合馬可夫鏈決策過程。因此，本研究的目的是提出一個以馬可夫鏈決策過程檢視使用雛型法決定资訊需求之適應性過程架構，並以實際開發「封閉型基金投資組合決策支投系統，之雛型實例來驗證此理論架構。最後，期望其結果能對實務界在資訊系統規则或可行性分析階段可能投...

The network-flow algorithm (NFA) of Armstrong, Jones, & Wu (1992) and the average growth approxi mation algorithm (AGAA) of Luecht & Hirsch (1992) were evaluated as methods for automated test assem bly. The algorithms were used on ACT and ASVAB item banks, with and without error in the item parameters. Both algorithms matched a target test informat...

Binary programming models are presented to generate parallel tests from an itembank. The parallel tests are created to match item for item an existing seed test and match user supplied taxonomic specifications. The taxonomic specifications may be either obtained from the seed test or from some other user requirement. An algorithm is presented along...