Imran Khan

• PhD (Harbin Institute of Technology, China)
• Islamia University of Bahawalpur

This study investigated the impact of psychological needs on employees’ enjoyment and volition at work, leading to employees’ intentions in digital workplace transformation. For this purpose, partial least squares – structural equation modeling (PLS-SEM) was used to assess survey data from 323 local government employees. The findings suggested that...

The adoption of Metaverse Technology (AMT) for international marketing agility (IMA) and firm performance (FP) is still in its infancy, particularly for small and medium-sized enterprises (SMEs). This longitudinal study aims to identify organizational perspectives on AMT, which might enhance IMA and overall FP. This research enhances marketing expe...

Background: The demand for innovation and satisfaction is increasing rapidly due to technological advancement and the fast-changing business environment. Objective: The purpose of this article is to investigate how job crafting augments work outputs (i.e., innovation performance and career satisfaction) through work engagement. Methods: Data w...

This paper aims to empirically examine the impact of institutional pressure on green supply chain management (GSCM) efforts and the moderating role of big data analytics capabilities (BDAC) on organizational performance. This study greatly develops a research model by integrating institutional theory, the natural resource-based view (NRBV), and dyn...

Background: COVID-19 challenged and brought turmoil to the healthcare workers' mental and psychological well-being. Specifically, they are feeling tremendous pressure and many of them worry about their work conditions and even intent to leave them. In this situation, it is of utmost for them to satisfied their lives during the challenging situatio...

Considering the current global trend in the digital economy, Facebook commerce (f-commerce) is an indispensable component of today’s digital commerce. The purpose of this research is to test the proposed model to validate current theories that evaluate the relationships between online trust and customer f-commerce usage intentions. It has also been...

Social distancing has manifold effects and is used as a non-pharmacological measure to respond to pandemic situations such as the novel coronavirus (COVID-19), especially in the absence of vaccines and other useful antiviral drugs. Governments around the globe have adopted and implemented a series of social distancing strategies. The efficacy of va...

This study has a dual purpose: to explore the novel phenomenon of a big data analytics-environmental air pollution (BDA-EAP) management system, and to propose a research model of factors influencing adoption of such a system. The research model is based on task-technology fit (TTF) and unified theory of acceptance and use of technology (UTAUT) conc...

This study seeks to identify the influence of organizational compatibilities on green supply chain management (GSCM) efforts and estimate their influence on organizational performance. This study also explores the mediating influence of information technology (IT) capabilities on the association between GSMC efforts and organizational performance (...

Historically, infectious diseases have been the leading cause of human psychosomatic strain and death tolls. This research investigated the recent threat of COVID-19 contagion, especially its impact among frontline paramedics treating patients with COVID-19, and their perception of self-infection, which ultimately increases their agonistic behaviou...

Although the nature of Social Media (SM) marketing is thriving, the nuances and impacts between women-owned Small and Medium Enterprises (SMEs) seem to be poorly studied in the literature. The objective of the current study is to improve and expand the understanding of the Performance Benefits (PB) and motivations of SM accumulated by women-owned S...

In the provision of massive open online courses (MOOCs), cloud computing services enable students to synchronize their study materials anywhere, anytime, and using any device, which can improve learning performance and strengthen the teacher–student relationship via knowledge sharing. This study builds on the technological–organizational–environmen...

The purpose of the study was to analyze the factors affecting the acceptance and adoption of e-Health applications among African expats in China from the patient’s perspective. This research used extended technology acceptance model (TAM) with the addition of privacy and trust. The survey method with the structured questionnaire was used to collect...

The participation of mobile technology could be a massive development to ensure the citizen's safety by linking various government agencies under the umbrella of the m-government (m-govt) security response system (SRS). Based on the novel phenomenon of m-govt SRS, this research provides a comprehensive theoretical model to discover citizens' adopti...

Cross-screen engagement has evolved as an important consumer phenomenon and its rapidly increasing in terms of frequency and opportunities it offers. This phenomenon is also coined as ‘multi-screening’ which is defined as the simultaneous or sequential use of more than one screen to perform related or unrelated tasks. Multi-screening has a wide ran...

Along with traditional marketing channels, social media outlets are integrated into firms’ marketing mix. Social media has changed the dynamics of interactions between organizations and their consumers by fostering an online relationship. These dynamic channels are challenging the belief in the effectiveness of traditional unidirectional marketing....

Current research explores the concept of masculine identity in modern social world as evidence of retail products consumption which was traditionally seen as female or feminine (cosmetic grooming products). This study comparatively analyze the effect of personal, social, and marketing factors on the attitude of Chinese and Pakistani male consumers...

Purpose Along with traditional marketing channels, social media outlets are integrated as a part of the marketing mix. Social media has changed the dynamics of interaction between companies and consumers that foster this relationship. Managing brand fan pages on social networking sites is a specific way the companies are using. Customers can becom...

The objective of current study was to investigate the influence of brand related attributes on customer loyalty and repurchase intention in agricultural product marketing in Pakistan. Results of current study would help the management of branded agricultural products, in Pakistan specifically and in developing countries generally, to formulate the...

Personality traits of consumers may be important elements in the increasingly user-generated web for the engagement in this participatory media. Previous studies suggest three personality traits- extraversion, neuroticism and openness to experience- are related to uses of social applications like Facebook. The aim of current research is to evaluate...

This paper used the modern evaluation method of DEA (Data Envelopment Analysis) to assess the comparative efficiency and then on the basis of this among multiple schemes chose the optimal scheme of agricultural production structure adjustment. Based on the results of DEA model, we dissected scale advantages of each discretionary scheme or plan. We...

Muhammad Abdullah (1984-), male, Ph. D, engaged in the research of rice marketing in Pakistan.

Sidra Ghazanfar (1986-), female, researcher, Ph. D, engaged in the research of crop insurance in Pakistan.

Rice is an important crop for Pakistan because it is a source of earning foreign exchange for its economy. This study was conducted with two objectives; (a) to analyze the pattern of growth and instability in production, area, yield, export quantity, and export value of Pakistani rice and (b) to determine the relationship between production, export...

For last few years Pakistan has been suffering from energy crisis, under these circumstances to encourage efficiency and increase farmer's income is very important and for this proposes the optimization of agricultural industrial structure is an important way. We collected 18years data on agricultural industrial structure measurements, energy effic...

Enhancement in employee performance is the major dilemma of organizations in current environment. Reason behind this improvement is pecuniary profit and competitive advantage. Employees are the basic source of profit and competitive advantage. So organizational activities involve in enhancing their employee performance is actually has the motive of...

A number of researchers focus on the issue of HR practices and their impact on performance of employees particularly on developed countries. Few researches are there for the implication of these practices in developing countries. The current research focus on relationship between job satisfaction of university employees and focus HR practices wh...

This study aims to look on different issues behind the failure of higher education in Pakistan and identifying the factors which prevent it to achieve its ultimate goals. As the sustainable development and prosperity of societies in this dynamic age is largely depend upon the quality of higher education but our education system seems to be grues...

Many studies have been conducted on the purchase intention of consumers in the world but few studies are there in Pakistan. This study shows the brand related factors (Brand knowledge, brand relationship, behavioral intention, brand advertisement and past experience about the brand) on the purchase intention of the customers. It establishes the...

This study investigates the dynamic process through which HR practices (compensation practices, employee performance evaluation practices, promotion practices, empowerment practices) in universities influence individual's pattern of job satisfaction over the time. Self reported survey method was used to collect data form selected lecturers, associa...