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Publications (3)
The purpose of this research is to the effect of brand experience and perceived value in the light of consumer loyalty and purchase in the area of LG technology. The research method of this research is quantitative and explanatory in nature, and the survey research method was used in it, and the information and data were obtained through the collec...
In this research, the role of marketing automation in the identification and analysis of consumer buying behavior patterns in the digital space has been examined. The article explores the application of neural networks in opinion mining, detailing the performance improvements achieved by using a memetic neural network over a standard neural network...
