ILMA NUR CHOWDHURY

ILMA NUR CHOWDHURY
The University of Manchester · Alliance Manchester Business School (AMBS)

BBA (Marketing), MSc Marketing

About

8
Publications
5,204
Reads
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685
Citations
Introduction
Doctoral Research Assistant and PhD student in the Marketing Division at MBS
Additional affiliations
June 2014 - present
University of Manchester
Position
  • Lecturer
September 2010 - May 2014
University of Manchester
Position
  • PhD Student

Publications

Publications (8)
Article
Full-text available
Social business orchestrators (SBO) help social businesses of various sizes to tackle major societal issues by filling gaps in knowledge and resources. However, research has overlooked these types of collaboration. Situated within a bottom of the pyramid (BoP) context in Bangladesh, the current study sheds light on the process of value creation for...
Article
Full-text available
Research has shown that any individual consumer, regardless of membership in any particular class, may experience vulnerability in the marketplace. While studies have identified core determinants of customer vulnerability states and perceptions and outlined their impact on consumers and firms, there is little research on how channel design, as part...
Article
Full-text available
For sustainability, research in operations and supply chain management historically emphasized the development of environmental rather than social capabilities. However, factory disasters in Bangladesh, an emerging market and the second largest clothing exporter in the world, revealed enormous challenges in the implementation of social sustainabili...
Article
Full-text available
This research explores the dark side of value co-creation (VCC) in B2B service networks. Whilst VCC is attracting a great deal of academic attention and a number of studies have highlighted the benefits of VCC, researchers often fail to consider the potentially negative consequences of VCC, especially in the context of business networks. This study...
Article
This study explores the complaint management expectations of 72 British and 74 German organizational buyers using automated online means-end laddering and a Hierarchical Value Map presentation. It conceptualizes the links between expected complaint resolution attributes by the buyer (i.e., means) and the buyer’s value perceptions (i.e., ends). Unli...
Article
Full-text available
This research uses the Kano model of satisfaction to investigate professor characteristics that create student satisfaction as well as those attributes that can cause their dissatisfaction. Kano questionnaires were handed out to 104 undergraduate students at a university in the Southwest and to 147 undergraduate students at a university in the Midw...
Article
Full-text available
It is now well recognised that an effective service recovery system plays a crucial role in service organisations. However, the importance of such systems has not yet been acknowledged by the higher education industry. Given the need for more research on service recovery expectations of students, this exploratory study attempts to shed light on wha...

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