Ikhlas Wahyu Wardana

Ikhlas Wahyu Wardana
Universitas Muhammadiyah Riau · Information Technology

About

24
Publications
7,276
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253
Citations
Introduction
Skills and Expertise

Publications

Publications (24)
Article
This article will add in comprehending the attributes of halal destination and its relationship with destination image based on local wisdom and revisit intention. The design of this study is a literature review, which conducts a search and literature research by reading and studying a variety of books, journals, and other published manuscripts lin...
Article
Full-text available
This research conducts a scoping review on the application of machine learning (ML) in social media marketing, an increasingly pivotal area in digital marketing strategies. Machine learning plays a crucial role in analyzing user data, identifying consumer behavior, personalizing content, and optimizing marketing campaigns. Through a systematic sear...
Article
Full-text available
Purpose: This study aims to explore the relationship between social media advertising, habit, privacy concern, and purchase intention among social media users interested in travel and leisure. Theoretical reference: The study draws upon theories related to consumer behavior, advertising effectiveness, and habit formation, as well as literature on p...
Chapter
Collecting data from social media platforms has become increasingly streamlined, while privacy policies are being actively promoted. Social media users enjoy various features free of charge, but it's important to recognize that their data serves as the currency for these services. Often, social media users willingly grant access to their location,...
Article
Small and Medium Enterprises (MSEs) are one of the people's economic enterprises that have an essential role in advancing the Indonesian economy. Improving the overall, optimal and sustainable performance of SMEs business increases contribution to the economy in provinces in Indonesia, one of which is Bali Province, the province with the highest ab...
Article
People's shopping habits have evolved away from more conventional retail patterns and toward those that are based on technology found on the internet as a direct result of the proliferation of internet-based technologies. The increasing prevalence of internet technology is both an opportunity and a difficulty for business owners who have goals of g...
Article
Full-text available
The study aimed to perform a further analysis of the society’s awareness towards the natural environment, especially the awareness of having a healthy life, which leads them to have an awareness to use a natural-based product (environmentally friendly product). Furthermore, this awareness acts as a guidance for them to become consumers who care abo...
Article
In the past the higher education sector was considered invulnerable to competitive forces. However, in the present era, the sector is compelled to compete in the market and convince potential students to enroll. The intensifying competition within the sector has necessitated the adoption of innovative approaches, which has resulted in changes in th...
Article
Celebrity endorsers are one of the factors that influence a person's intention to buy or reuse (repurchase intention) a product or service. The use of celebrity endorsers in promotions can increase repurchase intention. This study wants to explain the role of brand image in mediating celebrity endorsers on repurchase intention. This research was co...
Article
Full-text available
The developments and changes that have occurred related to business and environmental aspects that have occurred in the last decade have led the international community to apply the concept of a green economy. A behavioral approach to green entrepreneurship can be done through the delivery of its values at the higher education level. Despite much a...
Article
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Several administrative areas in Bali are not ready for an effective spatial regulation for the tourism industry resulting in large-scale land conversion, including changes in productive agricultural land for tourism and other industrial needs. These changes allow environmental damage that threatens the performance and sustainability of tourism in B...
Article
Full-text available
Rural tourism is an interpretation of the development of culture-based and environmentally sustainable tourism and involves various stakeholders including local communities. Data were analyzed using the SEM-PLS, sample Research respondents numbered 192 including farmers, tourism industry players, village leaders, NGOs, academics and the government....
Article
Full-text available
Research in the field of banking business management during a pandemic requires the cooperation of organizations with the changing business environment. Resources that are able to be managed effectively and efficiently at the Central Kalimantan Regional Bank in Indonesia are thus managed in an effort to support the organization. The key to the bank...
Article
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To conduct business in the global market in the era of digitalization, hotels need to pay more attention to the complaint behavior of guests with different cultures to adjust their methods of handling these complaints. The purpose of this study is to analyze the influence of Hofstede's five cultural dimensions on the complaint behavior of guests. T...
Article
The purpose of this study was to examine the mediating role of the influence of transformational leadership on employee performance. The research was conducted at the Ministry of Education of Timor-Leste with a total population of 765 and a sample size of 263 respondents. Data were analyzed by using Smart-PLS 3.0 Program software. The results showe...
Article
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The research aims to investigate the influence of cultural tourism and ecotourism empowerment on sustainable tourism development and tourism competitiveness as a long term perspective tourism development model. The research is conducted on the tourism in Bali Province that based on culture and natural beauty. The research uses quantitative approach...
Article
Full-text available
The aims the research is to investigate the perception of local population about the benefits of personal received from the Coastal Tourism. This study also proves the effect of personal benefits on the support of coastal tourism development and planning in Bali. This research is a quantitative research and data were collected through distributing...
Article
This study aims to explain the role of service quality in mediating customer-oriented employees with customer satisfaction at Bulgari Resort Bali. This research was conducted in Bulgari resort with the customer population who had stayed at least once in Bulgari Resort Bali from January to July 2016. Questionnaires were distributed to 130 respondent...
Article
The meaning of this research wants to explain the effect of perceived ease of use, perceived usefulness, and perceived risk towards attitude and purchase intention of Go-Massage on Go-Jek application. The population of this study is not limited (infinite) which is the user Go-Jek application in Denpasar. The sample in this study was taken with non-...

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