Ida RoivainenTampere University | UTA · Faculty of Information Technology and Communication Studies
Ida Roivainen
Master of Social Sciences
About
2
Publications
262
Reads
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6
Citations
Introduction
I am a PhD-student, teacher and researcher at Tampere University. My PhD is about entrepreneurial lifestyle-content creators. Through a multi-sited netnographic approach, the study sheds light on the lives and experiences of young women online. It seeks to show the complex negotiations of being a woman entrepreneur in the era of neoliberal media work.
I also work as a researcher in Visions of the City -project, where, at the moment, I study the ways blind people navigate in urban environments.
Additional affiliations
January 2020 - April 2024
Position
- Part-time teacher
Description
- I supervise, and also teach a media studies course 'Self-branding and popular feminism in new media work', which I designed during my pedagogy studies.
Education
January 2018 - January 2025
January 2015 - June 2017
January 2011 - January 2014
Publications
Publications (2)
Woman social media content creators’ visual expertise is ill understood and arguably overlooked. Through the example of lifestyle-creators, this article explores the ways they plan, produce, and look at imagery on Instagram and YouTube, and shows that creators have specific ways to learn, communicate, and take part into social practices that are ke...
Common depictions of authentic self-presentation on social media are often interpreted through the lens of ambivalence, performance, or some kind of bind. Through the example of millennial women who call themselves girlbosses, this article explores how authenticity is articulated through three levels: productivity, ordinariness, and belonging. The...
