Ibtissam Zejjari

• Doctor of Business Administration
• Professor (Assistant) at Sidi Mohamed Ben Abdellah University- Morocco

Purpose This study aims to investigate the determinants influencing the prospective adoption of International Financial Reporting Standards for Small and Medium-sized Entities (IFRS for SMEs) in Morocco. Design/methodology/approach Framed within the theoretical lens of Diffusion of Innovations (DoI) theory, the research employs a two-stage methodo...

Purpose This study aims to investigate the determinants of Moroccan consumers’ intentions to boycott products associated with Israel amidst the prolonged Palestinian–Israeli conflict. As global interest in ethical consumption and consumer activism intensifies, this research explores how sociopolitical sentiments influence boycott behaviors in emerg...

This chapter identifies the current dynamics in the e-learning literature, focusing on the Moroccan context, to provide a research overview and suggest further research directions. The Web of Science database was used to retrieve 269 publications that were relevant to the topic in educational studies. Biblioshiny, for the Bibliometrix R package, is...

This study offers a bibliometric analysis of the research on Artificial Intelligence (AI) in marketing within the business sector from 2020 to 2024, analyzing 590 papers from the Web of Science database using the Bibliometrix R package. The analysis reveals a robust annual growth rate of 27.42% in publications and identifies four major research the...

The International Financial Reporting Standards for Small and Medium-sized Entities (IFRS for SMEs) is a widely accepted accounting standard that caters to entities without public accountability and that release financial statements for general purposes. Although research on the adoption of this standard is still in its early stages, this study aim...

Keeping up with the hastily growing economy implies undergoing unremitting transformation permanently. In the field of supply chain, such progress can only be guaranteed via the exploration of new horizons and innovative solutions in response to the constraints of the global market. Emerging technologies, particularly artificial intelligence, offer...

This research delves into the adoption dynamics of International Financial Reporting Standards for Small and Medium-sized Entities (IFRS for SMEs) in Morocco, a nation yet to embrace these standards, presenting a distinctive opportunity to scrutinize the challenges of implementation within a developing, pre-adoption milieu. While existing studies h...

This study aims to provide a review of current research on artificial intelligence use in marketing by examining 661 papers related to AI and marketing from the Web of Science database published in the last twenty years. Using bibliometric analysis, the study sheds light on the present research status, identifies trends, and explores future directi...

In the 1990s, a new category of dynamic companies, referred to as "Born global" (BG) or "international new ventures," (INV) emerged by rapidly venturing into international markets. This trend prompted numerous studies aimed at better understanding it. With this goal in mind, the objective of this article is to analyze the phenomenon of the rapid an...

The main purpose of this study is to analyze whether there is a relationship between macroeconomic factors and the adoption of IFRS for SMEs in order to help answer the question of why some countries adopt IFRS for SMEs while others do not. We used logistic regression analysis to investigate 150 countries, including 85 jurisdictions that have adopt...

Since 1962, the Diffusion of Innovations Theory has gained the esteem of researchers specialized in different fields (Sociology, Technology, Healthcare, Marketing …etc.) other than Accounting. Many researchers have demonstrated its ability to bring about new insights into existing phenomena like its capacity to enlighten the rate of adoption, expla...

Aiming to understand the motivations behind consumers’ preference for foreign products, this paper explores personal values related to this preference through the means-end chain approach. The data of this study was gathered by using the laddering interviews conducted with twelve elite consumers. This study contributes to the body of knowledge of c...

Les effets du pays d'origine est la thématique la plus étudiée en marketing et comportement du consommateur. Elle demeure d'un grand intérêt en dépit du nombre important de travaux et publications réalisés à ce propos. À travers cet essai nous aspirons à la mise en exergue de plusieurs considérations d'ordre contextuel, théorique et méthodologique...

Even if country of origin effects is one of the most studied topics in marketing literature and consumer behavior, but still attract the attention of researchers due to tremendous critics that need to be addressed. Based on some of those critics, this article presents the results of a qualitative study based on thirty laddering interviews conducted...

Every scientific issue requires a prerequisite that underlies and justifies its interest. Otherwise, the scientific work will be considered as impertinent, given the abundance of the answers has been given to the field of research. To cope with this constraint, a literature review must be undertaken in order to shed more light on the research state...

La mention « Made in… » est devenue un véritable diffuseur de culture, et par conséquent un outil d'influence internationale. Le Maroc doit donc valoriser son image afin de mieux positionner son offre à l'export pour favoriser l'émergence du royaume et contribuer à son rayonnement à l'échelle mondiale. Les effets du pays d'origine est la thématique...