Ian Yeoman

• PhD - Operations Research
• Professor (Associate) at Victoria University of Wellington

This exploratory study investigates artificial intelligence (AI) integration’s potential impact on the future of talent management in tourism and hospitality. Using the scenario planning method and Dator’s Alternative Futures Framework, four 2035 alternative scenarios were constructed. These scenarios served as a foundation for 3 group and 30 indiv...

This book offers a practical guide for scenario planning to make sense of the future of tourism for practitioners, researchers and students. A variety of case studies are presented which demonstrate how scenario planning is deployed. They include learning points and questions to help readers understand key concepts, theories and applications.

In parallel with the growth and popularity of food tourism, the increase in food specificevents and festivals has been significant. Events have become an important element of theexperience economy; often their economic and social benefits have been related toimprovements in the quality of life for communities and regions. Food festivals provide ano...

A white paper written for the European Travel commission (ETC) and EU-Rail

Purpose This paper sets out to identify when, how and why tourism has changed from 1946 to 2020 using historical and future turning points. Design/methodology/approach Using the evolutionary paradigm from future studies and the authors’ expertise, this paper aims to provide a focussed review of the history of tourism to identify turning points dra...

Taking into consideration the scarcity of research on volunteering at conferences, this study aims to examine conference volunteers’ motivations by using the push–pull framework. This study explores the motivations for volunteering in a sample of 26 volunteers at the First World Conference on Tourism for Development by using semi-structured intervi...

The relationship between theory and practice has been an area of investigation since Aristotle. In the young domain of futures, methods dominate the literature and practice is over-represented. Nonetheless, futures theories and frameworks with an epistemological base do exist. This special edition of World Futures Review invited practitioners and a...

This article illustrates the operationalization of an analytical framework that draws on Pamphilon's Zoom Model and on an arts-informed life history research approach in the analysis of event travel career narratives. Nineteen Singaporean artists and producers in the performing arts world participated in the study, and were encouraged to create and...

This book draws together empirical research across a range of contemporary examples of food tourism phenomenon in Asia to provide a holistic picture of their role and influence. It encompasses case studies from around the pan-Asian region, including China, Japan, South Korea, Thailand, Singapore, Vietnam, and India. The book specifically focuses on...

Using the process of cognitive mapping, this chapter layers, links and reflects upon the contributions of the preceding chapters to develop an aggregate cognitive of the emerging themes of food tourism research in Asia. This analysis represents the number of viewpoints of research narratives. First, changes in society is a symbol of the progress ch...

This introductory chapter provides the important contextual backgrounds of food tourism in Asia as well as key concepts and perspectives of understanding food tourism in Asia. Food as an experience of otherness, which has been predominantly discussed from a Western perspective, is understood within the Asian context through ethnic diversity and soc...

Volunteering literature is yet to examine the motivations for helping at business events. This paper contributes to closing this research gap by on-the-ground investigation of volunteer motivations at business events. Drawing upon 22 volunteers from different business events in China, the results identify a variety of functional motives related to...

This reflective paper considers how Dr. Ian Yeoman teaches futures studies and scenario planning to tourism students across several undergraduate and postgraduate degree programs at Victoria University of Wellington, New Zealand. It is based on his teaching philosophy of visualization, authenticity, problem-based learning, scaffolding, and his unde...

What is the future of luxury? Using scenario planning, this paper explores four possible futures of luxury set in 2030. Scenario 1, Trading Up to Luxury, discusses how consumers with increased wealth aspire to buy luxury products and experiences. Scenario 2, Prestige Luxury, focuses on the behaviours of the seriously wealthy and examines how the me...

The Global Financial Crisis has brought about considerable change in consumer behaviour, from increased price sensitivity to the use of price comparison websites. This article goes beyond the surface and identifies 10 consumer behavioural patterns that are occurring now and moving into the future. The pattern of trends, which will impact upon every...

15th anniversary edition of the Journal of Revenue & Pricing Management was launched a seminar led by Dr Ian Yeoman (Victoria University) and David Meaclem (Air New Zealand) at Victoria University of Wellington The edition included contributions from leading academics and practitioners including Peter Belobaba (MIT), Sherri Kimes (Cornell), Ben Vin...

Purpose Soft systems methodology (SSM) is well documented in the academic and management literature. Over the last 40 years, the methodology has come to be adapted depending on the tool users’ skills and experience in order to fit the problem. The purpose of this paper is to demonstrate good teaching and learning practice from a pedagogical perspec...

Revenue Management (RM) emerged as a specific discipline in the mid-1980s. However, despite the fact that it has been seen as a set of techniques to influence customer demand and exploit the consumer surplus, there has been a tendency for much of the research in the area to lack a consumer focus. What research there is tends to focus on three main...

Seventeen articles celebrate the 15 years of publication for the Journal of Revenue and Pricing Management. Chronologically mapping out the history of Revenue Management (RM) from the beginnings of post-deregulation in the Airline industry, the practices of RM, the evolution into the hotel and other industries, the development of theories and new a...

The theme of the 2016 CAUTHE conference was "The Changing Landscape of Tourism and Hospitality: The Impact of Emerging Markets and Emerging Destinations". The conference included papers on areas of tourism such as sustainable tourism, climate change, destination management and innovation in hospitality.

Many music festivals fail because the experiences offered do not ensure relevance and meaning to theattendee. Engagement with new and virtual landscapes and with the enhanced sensory feelings and imaginations that technologies can offer may alleviate this. Utilizing a futures frame, this conceptual article contributes to the pursuit of successful f...

Purpose Wearable technologies are a near future concept and cyborgs are in fact reality. The authors’ proposition is how cyborgisation could and will occur. The paper aims to discuss this issue. Design/methodology/approach The approach used by this paper is a general review. Findings The authors explain how the line between humans and technology...

Purpose The world is changing and key change agents include climate change and scarcity of resources. The purpose of this paper is to address how New Zealand and tourism could address the future and generate appropriate strategic responses. Design/methodology/approach Using the process of scenario analysis and drawing upon recent research from the...

Purpose Futurist Jim Dator provides a personal insight of how he “sees” the past, present, and futures of Hawaiian tourism. The paper aims to discuss this issue. Design/methodology/approach Ian Yeoman interviews one of the world's most prominent and respected futurists, Professor Jim Dator, from the Futures Research Center of the University of Haw...

Purpose Families represent a large and growing market for the tourism industry. Family tourism is driven by the increasing importance placed on promoting family togetherness, keeping family bonds alive and creating family memories. Predictions for the future of family travel are shaped by changes in demography and social structures. With global mob...

Purpose The purpose of this paper is to make the reader think about the consequences of food scarcity and how science would deal with the situation portrayed through Dr Spock's Food Festival set in Tokyo 2050. Design/methodology/approach The paper takes the form of a trends analysis perspective. Findings The authors explain the circumstances (or...

Purpose The purpose of this paper is to gain an understanding of why the phenomena of knitting is important in society and an explanation of the underlying currents for tourism. Design/methodology/approach The paper presents a futurist's observations and reflections. Findings Why is knitting making a comeback? Consumers are shutting the door on t...

Purpose The purpose of this paper is to portray the future of tourism in New Zealand based upon a philosophy of sustainability and cultural identity as a response to the present 2025 Tourism Strategy. Design/methodology/approach The research deployed a scenario planning methodology resulting in four portraits of the future. Findings Environmental...

When is Free free? This thought piece delves into the concept of free pricing in which brands offer incentives to entice consumers into consumption of supposedly free services or goods driven by a digital and networked society in which the trend is now a mainstream business model.

Tourism in New Zealand represents nearly 1 in 10 jobs, 9.1% of the country's GDP and 18% of foreign exchange earnings. The country's tourism brand, 100% Pure New Zealand, is world leading. However visitor demand and global tourism trends are changing. The Tourism 2050 project, commissioned by the Ministry of Tourism and the Foundation for Research...

An affluent and ageing society allows consumers to refine their approach to health because they now have the choice of striving for perfect health, as opposed to merely living disease-free. The elderly are the most frequent users of health-related goods and services. At the same time, the growth in tourism has come from short breaks in urban centre...

This paper situates current knowledge on family tourism with pointers to the future by drawing on multidisciplinary contributions to a recent consolidative book. Research in family tourism is limited, fragmented and individualized, thus not accounting for the diversity of family forms, sociality of family groups and multidimensionality of family ex...

This conceptual paper uses a scenario planning process to facilitate possible futures for literary festivals, a form of festival tourism that has grown rapidly in the developed and developing countries of the world in the early decades of the 21st Century and which continues to grow towards 2050. The paper addresses this in the context of two signi...

This paper examines how a National Tourism Organisation, VisitScotland is making use of scenario planning to identify key factors influencing tourism performance. The future of Scottish tourism to 2015 will be affected by macro-trends and drivers in UK society. These trends include demography, globalization, sustainability, technology/communication...

The Asia Pacific region is the focus for the future of world tourism and thus the future catalyst for tourism research as the process of internationalization shapes academic knowledge and creation. This special issue of the Journal of Travel Research came about due to the formation of the Travel and Tourism Research Association (TTRA) Asia Pacific...

This book presents a systematic and pattern-based explanation of food tourism, focusing on how and why change could occur and what the implications could be. In the future will food tourism involve food grown in the laboratory or a more authentic experience associated with place and history? The book's approach to the future has focused on explanat...