Ian D. Parkman

Ian D. Parkman
University of Portland | UP · Pamplin School of Business

PhD, University of Oregon

About

20
Publications
23,784
Reads
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198
Citations
Additional affiliations
January 2018 - present
University of Portland
Position
  • Professor (Associate)
June 2013 - January 2018
University of Portland
Position
  • Professor (Assistant)
September 2010 - May 2013
Loyola University Maryland
Position
  • Professor (Assistant)

Publications

Publications (20)
Article
Full-text available
The creative industries consist of profit-oriented enterprises involved in the creation, production, and distribution of arts, cultural, and creative goods and services. Scholars examining the creative industries have largely focused on the characteristics of individual art-entrepreneurs or the macroeconomic benefits of creative clusters, but have...
Article
Full-text available
This research explores whether the type font used to represent a brand name (such as in logos or packaging) influences consumers’ perceptions of the brand’s personality. Drawing on the semantic influence of type font framework, we conducted three experimental studies involving type fonts with a wide range of design characteristics: Study 1 shows th...
Article
Full-text available
As design has been slowly embraced as an element of business research, a number of well-established organizational strategy concepts have been called into question. This article empirically examines the relationship between firm performance and market orientation (MO), one of the most commonly employed variables within business strategy, among desi...
Article
Full-text available
Despite the increasing attention Design Management has received from academics and practitioners a definitive conceptualization or a widely-agreed upon empirical measure of the construct does not yet exist. This paper proposes a new measurement of Design Management based on the informational elements captured in product design briefs. Exploratory F...
Article
Full-text available
Design-based differentiation represents a set of product development strategies focused on using insights about the emotional, social, and cultural contexts in which offerings are used by the customer to enhance the emotional appeal, aesthetics, styling, ergonomics, core technology, and quality of products and services. If you thought of socks as a...
Presentation
Full-text available
“What We Didn’t Know We Didn’t Know” Industry-led Collaboration for Developing Design Curriculum: The adidas and University of Portland, USA Experience R+B: Design Research + Design Business presentation
Article
Full-text available
This study empirically examines the role of product design briefs as knowledge- based artefacts of cross-functional collaboration within design-driven new product development (NPD). Contemporary NPD is increasingly seen as a design-driven and knowledge-based activity where information sharing within team-based envi- ronments is critical to successf...
Article
While “green marketing” has emerged as powerful competitive force, many markets lack clear institutional standards or knowledgeable customers to allow firms committed to sustainable practices to differentiate themselves from opportunistic, green-washing competitors. Within these contexts we propose a firm-level lens based on authentic firm reputati...
Article
Full-text available
While " green marketing " has emerged as powerful competitive force, many markets lack clear institutional standards or knowledgeable customers to allow firms committed to sustainable practices to differentiate themselves from opportunistic, green-washing competitors. Within these contexts we propose a firm-level lens based on authentic firm reputa...
Conference Paper
Full-text available
As business research has gradually embraced the concept of design management a number of well-established and widely employed organizational strategy concepts have been called into question. This paper empirically investigates the relationship between firm performance and the concept of a Market Orientation (MO), one of the most common variables wi...
Article
Full-text available
While most academic research has considered authenticity from the consumer’s perspective, this paper proposes and tests a new empirical operationalisation of Beverland’s (2005) widely cited proposition that firm-side authenticity is“...partly true and partly rhetorical” (p. 1008). Our study presents a model based on the Competitive Advantage (CA) t...
Chapter
New Product Development (NPD) is frequently described as a sequence of information processing activities that leads to an ability to apply and leverage knowledge for competitive advantage. NPD is also increasingly subject to dynamic forces, such as the rapid diffusion of technology and growing ease of communication across distances. Under these fas...
Chapter
Government sponsored programs organized to support science research have placed very little focus on supporting the mechanisms that facilitate the transfer of developed technologies from the lab to the market. The Small Business Innovation Research program is one such initiative with the historic mindset that if a technology is good enough, the mar...
Chapter
Most research on authenticity has focused on consumer perceptions of the consequences of authenticity (e.g., prestige, production methods, or provenance), leaving the within-firm factors that contribute to an organization’s image of authenticity poorly understood. Drawing on Beverland’s (2005) proposal that authenticity is based on projecting an im...
Chapter
This paper describes the use of self-regulation to deter green-washing in the sustainable architecture context. While “sustainability” and “greenness” have emerged as powerful competitive forces in the architecture industry, no clear institutional standards allow legitimate firms to differentiate themselves from green-washing competitors. This crea...
Chapter
Investigation of what separates a spectator from a fan is a central topic for researchers in sports marketing. Pooley (1978, p. 14) sets fans apart from spectators by arguing “whereas a spectator of sport will observe a spectacle and forget it very quickly, the fan continues his interest until the intensity of feeling toward the team becomes so gre...
Article
Full-text available
While every organization uses design, within their culture, individual organizations differ widely in how they view design, invest in design, manage their design processes and apply design expertise. These differences can be considered in terms of strategic orientation and have important implications for firm performance. This paper presents a conc...
Article
Full-text available
While the creative industries have emerged as an increasingly important domain for research, very little is known about the organization-level elements that may drive firm success. Using a case study approach, this article provides evidence for a complex reciprocal relationship between the destination brand of Portland, Oregon, USA and the firms wi...
Article
Full-text available
ACADEMIC ABSTRACT Entrepreneurshipsimultaneously requires technical expertise, social networking, high business

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Projects

Project (1)
Project
What do you wish you could have learned when you were in college? Practitioners, educators, students, and all other stakeholders in the Portland design community are invited to participate in a collaborate workshop helping the Innovation Task Force at the University of Portland apply tenets of design thinking to develop the structure, content, and mission of a newly proposed cross-disciplinary Innovation Minor. This minor intends to provide a platform for collaboration and learning for students across the UP campus—Engineering, Business, Nursing, Education, and Arts & Sciences-- to develop the necessary skills, knowledge, and experiences to become innovators in areas of interest related to their individual academic and professional goals. The minor is to be built upon a foundation of Design Thinking; Empathy, human-centered design and observational research, prototyping, and innovative problem solving, however, the exact form and content of the program remains undefined. Your experiences and expertise are requested to help the Task Force design the best possible program: What do students need to know? What classes should be offered? How should the courses be structured? What should be the class sequence? How flexible/ proscriptive should the program be? How do you bring students from diverse backgrounds together to learn the mindset, skill set, and toolsets associated with design and innovation? What types of problems and projects should the students address? How can the program benefit from the unique capabilities and resources in the Portland area? Workshop participants will be provided a brief introduction to the background and context of the proposed Innovation Minor before breaking into small groups to use design thinking and visual learning techniques to explore possibilities of what a user-centered Innovation Minor program could be and define the content and structure of a program that benefits the end user (the students).