Ian Ronald Fillis

Ian Ronald Fillis
Liverpool John Moores University | LJMU · Liverpool Business School

BSc, MA, PhD

About

95
Publications
133,614
Reads
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3,010
Citations
Citations since 2017
26 Research Items
1274 Citations
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2017201820192020202120222023050100150200
2017201820192020202120222023050100150200
2017201820192020202120222023050100150200
Introduction
I am a leading entrepreneurial small business researcher, with other research interests in creativity, arts marketing and consumer research. I am currently engaged in a number of research projects on cultural entrepreneurship .
Additional affiliations
January 1999 - present
University of Stirling
Position
  • Professor (Associate)

Publications

Publications (95)
Article
Purpose The purpose of this paper is to assess the notion of art as a product. This paper develops a detailed understanding of how established visual artists engage with the notion in their art making and market interactions, drawing insight from the longitudinal debate on the essence of art, including its connection with entrepreneurial marketing....
Chapter
Full-text available
This article utilizes marketing theory to improve insight into the value relating to visual art creationand consumption by advancing understanding of its roles in the creation of the cultural valueassociated with contemporary art. This theoretical analysis enables construction of a conceptual modelof value creation. The authors inform this by drawi...
Article
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Learning from the past is used to assist agencies to move towards a desired future in order to build better practices. We assess 48 years of annual reports of the Australia Council for the Arts, the government’s arts funding and advisory agency, in order to understand how Australian national identity has been crafted through branding the arts, iden...
Article
Full-text available
Purpose This paper aims to provide clarity on arts marketing during COVID-19 by undertaking a critical review and theoretical integration of published cultural and creative industries (CCIs) data on the pandemic. Design/methodology/approach The study draws on the findings from a content analysis of published refereed journal articles and research...
Article
Purpose The authors provide an understanding of how the hero identity is culturally constructed and evolving. The authors focus on heroism within an arts marketing framework through an interrogation of Northern Ireland murals. In this paper, the authors elaborate on the links between arts marketing thought and the notion of hero and draw conclusion...
Article
Purpose While the theoretical interaction of the creative and cultural industries and entrepreneurship in business is gaining attention in the literature, such entrepreneurial practices are extending their role and position in the economy and in urban areas undergoing transformation. The purpose of this paper is to contribute to that literature by...
Article
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Purpose The authors consider the role of institutional relationships in providing an exhibition as a launching platform for emerging artists to develop their careers, as well as contributing to the broader creative economy. The authors view this as an entrepreneurial intervention in challenging the status quo through its potential to stimulate arti...
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The paper investigates the pricing strategies of newly-graduated artists and identifies innovative strategies more suited to achieving sustainable practice. Our work is novel in investigating the drivers of discrepancies between artists’ willingness-to-accept (WTA) and potential customers’ willingness-to-pay (WTP). Using mixed-methods, we explore t...
Article
This study examines the journey of micro and small firm owners/managers of hospitality firms through the global financial crisis. This journey includes measures of firm success and performance supporting firms in the aftermath of the event. The study draws on a sample of mainly hospitality firms in Greece and Cyprus, and considers conceptual tenets...
Article
Purpose The purpose of this study is to ascertain factors that enable micro- and small firms (MSFs) to cope with the effects of a long-term crisis and develop a model which guides conceptual understanding. This study’s setting is represented by the global financial crisis and by Cyprus and Greece, two nations severely affected. Design/methodology/...
Article
In the arts, brand has often been seen as a 'dirty word.' This paper critically analyzes the shaky relationship between artists and an arts council by examining a unique data set of annual reports from the Australia Council for the Arts, over a period of thirty-one years (1982-2013). This longitudinal study charts how and why brand legitimacy in th...
Article
The authors propose an integrative framework for examining arts governance in a domain that often has relied on singular perspectives. Complex phenomena require a framework that draws upon multiple theoretical lenses. In a longitudinal case study of a regional museum before, during and after a governance crisis, the authors integrate three governan...
Article
Purpose The authors adopt a biographical methodology to investigate how a privately funded art museum has risen to become a key visitor destination on the island of Tasmania, Australia. Design/methodology/approach The authors utilise both entrepreneurship and consumption as collecting lenses to gain insight into the success of a new arts venture....
Article
Purpose The aim of the study is to gain insight into the link between art and tourism from a value co-creation perspective. This link is discussed with the help of the arts marketing, art tourism and value co-creation literature. The role of art in tourism and the role of cultural places in arts marketing are also evaluated. Design/methodology/app...
Article
This paper investigates the role of visitor location and other related contributing factors in determining motivation to attend the Queen Victoria Museum and Art Gallery in the regional city of Launceston, Tasmania. It carries out an assessment of the literature on visitor motivation to attend museums and galleries, including visiting as a learning...
Article
Purpose This paper explores the nature of art as a product through a network perspective, accounting for key contributing stakeholders in shaping its essence. Design/methodology/approach This study adopted a qualitative data collection and analysis design and is centred on a series of face-to-face interviews with established Australian visual arti...
Chapter
Full-text available
Occasionally, new arts and cultural organizations emerge that demonstrate the significant role the arts can play in economic and social development, attracting local residents and tourists who travel there to visit a new museum. Such museums can offer exciting, hedonic experiences that affect the profile of a city in a positive manner. The Louvre f...
Article
This paper presents an analysis of the supply-side of the arts market with a focus on how the actors therein interact as a network in the art production process. Through the adoption of a qualitative semi-structured interview methodology, the paper provides insight into how professional and established visual artists (in conjunction with third-part...
Article
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Career prospects for recent art college graduates transitioning to self-employment remain challenging. The authors investigate the opportunities and barriers faced by emerging artists using a case study of a major contemporary art exhibition and its follow-up shows. Data from 20 interviews indicate that the exhibition is viewed as a useful stepping...
Article
This case study examines how an artist residency at an aquaculture institute within a university creates value on campus and beyond. We find that the residency, initially regarded as ‘risk-taking’ by both artist and institute, created unexpected opportunities stemming from the synergies between art and science. We find that ‘new ways of seeing’ aqu...
Article
Many nonprofit organizations face revenue uncertainty due to funding cuts. It is crucial for them to supplement existing revenue streams by private donations, and apply thoughtful market segmentation in their pursuit of donors. We introduce the behavioral concept of “nudge” based on the possibility of loss aversion affecting willingness-to-donate,...
Article
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There is a pressing need to equip South African's youth with the means to develop their entrepreneurial potential. In this context, there is the need for the government to create a support mechanism to help integrate young people into the job market, through the handicraft entrepreneurship. The objective of this study is to examine job creation, in...
Technical Report
Full-text available
Our project seeks to shed some light on this issue with a detailed academic study on motivations for consuming art and cultural experiences. The results of which we feel will provide a research knowledge base that can be used to expand audiences and increase social and economic impacts, which is vital if regional museums and arts galleries are to h...
Article
Entrepreneurial marketing is used to understand new venture creation in the vacation tourism sector through a case study of private art museum in Tasmania that has become a tourist destination of major international significance. The Museum of Old and New Art (MONA) has emerged as a major driver of tourism in the region. Interrogation of the arts a...
Article
In our analysis of the cultural value of the Royal Scottish Academy New Contemporaries Exhibition, we assessed the institution's role in shaping emerging artists’ careers, as well as wider cultural value. Supported by our conceptual framework of value creation, issues assessed included the expected versus experienced value of the exhibition and the...
Article
Purpose – The purpose of this paper is to respond to the Special Issue call by developing the case for enhancing understanding of entrepreneurial marketing by utilising biographical research. This builds on the limited existing research in entrepreneurial marketing using this approach. Design/methodology/approach – Five entrepreneurial marketers...
Article
This paper considers the impact of the celebrity artist on the associated production and consumption activities. It also considers the role which entrepreneurial marketing plays in helping to create the celebrity artist aura. The artist Thomas Kinkade is used to illustrate how this occurs in practice. Here, authenticity and nostalgia dimensions are...
Article
Purpose – The purpose of this paper is to use the case of the Museum of Old and New Art (MONA) in Hobart, Tasmania, to investigate the role of entrepreneurial marketing (EM) in shaping an arts enterprise. It draws on the notion of effectuation and the process of EM in explaining new venture creation and assesses the part played by David Walsh, the...
Article
Online publication available from: https://theconversation.com/survive-in-the-art-world-market-the-brand-sell-the-product-29220
Article
Drawing on data from the Celtic craft sector, this paper uses aesthetics as a critical lens in explaining how small firms develop particular styles of marketing in order to survive and grow. This approach has not previously been adopted in explaining small business marketing behaviour, although there is a growing history of its use in the wider man...
Article
The purpose of this paper is to develop detailed insight into loyalty among football fans of Hibernian FC, moving beyond typologies to a more socially grounded approach. Issues explored include patterns of consumption, distinctions between fan groups, and antecedents of loyalty. The origins and development of the club are evaluated, and consumer fa...
Article
Purpose – The purpose of this paper is to assess the effectiveness of a research and development programme on improving craft practice through the provision of mentoring by academic practitioners, studio space and advice on marketing techniques. Design/methodology/approach – Following an initial focus group investigation of issues which impinge on...
Article
This article evaluates the contribution of aesthetics to our understanding of the craft sector within the creative industries. Aesthetics make a dual contribution in terms of its original interpretation as an artistic factor relating to beauty, and also can be viewed in terms of the different styles of managing shaped by the owner/manager of the cr...
Article
Much existing marketing theory of the firm fails to account for the particular behaviour of the smaller firm and, more specifically, the microenterprise. Research at the Marketing and Entrepreneurship interface has produced a range of alternative insights into smaller firm marketing and in terms of how formal models of marketing need to be altered...
Article
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Purpose The purpose of this research is to focus on the internationalisation process and experiences of Korean theatre companies. Factors investigated include cultural issues impinging on production values and the roles of entrepreneurial thinking and creativity. An analysis of impacting barriers on performing arts internationalisation is also carr...
Article
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Purpose The purpose of this paper is to carry out a longitudinal review of arts marketing research. Design/methodology/approach The paper looks back at the origins of arts marketing research, identifying the initial areas of interest and traces its development as a recognised research domain. Findings Arts marketing research has evolved from bein...
Article
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Purpose The focus of this paper is the interrogation of an artistic approach with the purpose of understanding entrepreneurial marketing. Design/methodology/approach This is a conceptual paper although the evaluation is grounded in prior quantitative and qualitative research in entrepreneurial marketing, creativity and art. Findings An artistic a...
Article
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This paper evaluates the contribution of creativity to entrepreneurship theory and practice in terms of building an holistic and transdisciplinary understanding of its impact. Acknowledgement is made of the subjectivist theory of entrepreneurship which embraces randomness, uncertainty and ambiguity but these factors should then be embedded in wider...
Article
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Purpose The purpose of this paper is to evaluate the connections between art and marketing in order to develop enhanced insight into how visual art and the art world can inform marketing theory and practice. Design/methodology/approach An indepth analysis of a range of relevant literatures is carried out in order to heighten understanding of art a...
Article
This chapter evaluates how the craft firm engages with tourism and other economic sectors to ensure profitability through creative, entrepreneurial ways of overcoming a range of physical and perceptual barriers to growth.
Article
Full-text available
This work involves an examination of the internationalisation process of the smaller firm, focusing on the craft enterprise in the United Kingdom and the Republic of Ireland. Craft sector analysis was carried out in order to determine historical precedents as well as to assist in the identification of industry and firm level factors impinging upon...
Article
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Purpose – The main aim of this paper is to stimulate more relevant and critical ideas about marketing and the wider management field by exploring the actual and potential contribution of metaphor to marketing theory and practice. The subsequent connections made can help contribute towards understanding and coping with the theory/practice gap. Desi...
Article
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Purpose The purpose of this paper is to evaluate an alternative methodological approach to researching international entrepreneurship which mirrors the creativity of successful entrepreneurial organisations. Design/methodology/approach The biographical approach discussed overcomes the pervasive linear thinking found in the wider management discipl...
Article
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Examination of the Celtic craft sector identifies a creative form of marketing which has its foundations in imagination, intuition and innovation, rather than the linear prescriptions of formal marketing frameworks and language which still dominate contemporary marketing management texts. The creative marketing competencies identified in the sector...
Book
Traditional models of marketing do not allow for 21st century thinking on creativity and innovation to infuse their way of thinking. This book provides a new framework for thinking about and applying marketing techniques, research and methods by extending the frame beyond quantitative analysis to deep, rich and foundational ways of analysis and app...
Article
Market orientation has received a large amount of attention in the marketing literature but product centred marketing has largely been ignored. Many studies have found that market orientation is positively linked with improved performance but others have shown that the relationship is tentative at best. The arts have long been a domain where produc...
Article
Purpose The purpose of this paper is to consider the methodological limitations of existing dominant research paradigms in entrepreneurship research. In order to encourage the use of little used methodologies to create higher quality data, an alternative approach is proposed whereby data triangulation from conventional quantitative and qualitative...
Chapter
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What is creative marketing? What are the links between the existing marketing literature and creativity? How can creative marketing help practitioners and enrich theory? These are the questions we set out to answer in Creative Marketing. We explore marketing from a creative standpoint. In order to do that, we take the simple premise that all theori...
Chapter
This chapter examines the origins and growth of creativity as a research topic in a variety of disciplines which, until recently, was a neglected area of research. A number of factors have contributed to the neglect of creativity as a research topic. One of them is the belief that creativity is a mystical phenomenon or spiritual process that does n...
Chapter
The opening chapters of this book contain a detailed justification of the adoption of a creative approach to marketing research. This chapter develops these notions in more detail whereby practitioners and theorists within marketing and the arts can learn from each other’s disciplines in order to form more appropriate understanding of marketing phe...
Chapter
As demonstrated in earlier chapters, marketing has been dominated by the logical positivist school of thought that stressed objectivity, rationality and measurement. However, there are other traditions that can be traced back to a pioneering article by Kotier and Levy in 1969. These traditions broaden the marketing concept and establish criteria fo...
Chapter
As we have demonstrated, researchers of the larger firm are now beginning to question the validity of conventional marketing theory. Like the impresario Serge Diaghilev, whose Ballets Russes redefined twentieth-century artistic collaboration and teamwork in its vital years (1909–1929), twenty-first century marketing needs its change champion. In th...
Chapter
Full-text available
The measurement of creativity has been the subject of long debate and little consensus, leading to dissatisfaction and disagreement among the cohort of researchers from a variety of disciplines interested in the field. Some have proposed that creativity be measured according to process improvement or features of the person or product. Others have s...
Chapter
The purpose of this book is to examine the concept of creative marketing metaphorically and how it can enable the marketer to establish and maintain competitive advantage in the marketplace. Creative marketing is used as an umbrella term to capture concepts from marketing and creativity. Creative marketing is found in innovative, risk-taking and pr...
Book
Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success. Rather than perpetuating the belief in the value of traditional marketing...
Article
Full-text available
Purpose – This paper reports a study of the craft sector in a remote area of Scotland. The objective is to understand what has made the sector in Orkney relatively successful, and whether elements of best practice can be transferred to other parts of Scotland and the UK. Design/methodology/approach – The analysis and discussion is based upon face-t...
Article
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Drawing on existing research on e-business and the small firm, this article presents a review of the literature and the formulation of a conceptual framework of e-business development. Macro-level, industry sector, firm and managerial factors are examined, together with attitudes towards e-business and the benefits of and the barriers to its develo...
Article
The marketing concept fails to explain marketing behaviour of small firms. Similar comments are now being made of large firms. This gap between theory and practice is even more significant in non-profit and arts organisations where sector specific philosophies often determine how marketing is embraced, with its underlying notions of the customer an...
Article
Purpose The overall aim of this research was to undertake an exploratory investigation to gain insights into attitudes and perceptions of supplier development and local sourcing programmes in the UK grocery retail sector. Design/methodology/approach Since this research is exploratory in nature, a qualitative approach to data collection was underta...
Article
This paper focuses on a biographical approach to entrepreneurial marketing research. Conventional research methodologies such as in-depth interview and questionnaires have a range of advantages, disadvantages and bias. Biographical research can result in the generation of longitudinal data which can be triangulated with data and theory from these m...
Article
A survey of over 2,000 craft makers in England and Wales undertaken in 2003 forms the basis of this study. It is compared with data from a previous national survey, enabling a unique longitudinal perspective on specific trends within this sector. The career paths travelled by makers between their initial training and forming their enterprises are e...
Article
A previous paper by the authors drew on existing research on e-business and the smaller firm, developed a conceptual model and a set of research propositions. This paper analyses a series of qualitative, in-depth interviews of owner/managers of smaller firms in central Scotland in order to test the research propositions. Results indicate that indus...
Article
Globalisation and technology effects appear to have spurred smaller firms around the world to embrace e-business practices. However, there is considerable variability in adoption and usage from country to country. Drawing on existing research on e-business and conventional business and marketing in the smaller firm, this paper formulates a conceptu...
Article
Craft sector analysis was carried out in order to determine the range of factors impinging upon domestic and export market behaviour. Existing craft sector research is practitioner specific, with little evidence of theoretical rigour. Internationalization theories are discussed, and the conclusion made that the majority of these frameworks fail to...
Article
Full-text available
The literature on corporate reputation, image and identity tends to focus on the larger, for-profit organization. There is much discussion on how such an enterprise can use reputation management in order to construct and promote positive images about the organization. The majority of the literature views this as part of the longer term strategic ma...
Article
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The purpose of this research was to investigate e-business and e-supply strategies in Scottish small- and medium-sized enterprises (SMEs). The paper reviews academic literature and recent survey reports on the degree of e-business adoption in the UK and Republic of Ireland. The qualitative methodology undertaken is described, findings are discussed...
Article
Drawing on existing research on e-business and the smaller firm, this paper presents a review of the literature and the formulation of a conceptual framework of adopting an e-business approach. Macro-factors, industry sector, firm and managerial motivations and attitudes are examined, and then positioned in a conceptual framework of e-business deve...
Article
The purpose of this research was to investigate e-business adoption and e-supply strategies in Scottish small and medium sized enterprises (SMEs). The paper summarises academic literature on supply chain management, e-commerce drivers and barriers and recent survey reports on the degree of e-business adoption in the UK and Ireland. We then describe...
Article
Previous research concerning barriers to internationalisation growth have modelled sets of internal and external factors impinging upon the behaviour of the firm. It is believed that this approach can only ever achieve a general perception of the difficulties encountered and that industry specific studies are needed in order to elicit particular di...
Article
Full-text available
Previous work by the author has focused on examining the limitations of the marketing concept and its associated frameworks, processes and prescriptions focusing on a planned, strategic, linear, lower risk future for the firm. Emerging research has shown that such frameworks are now dated, despite being continually taught at business schools. Recen...
Article
The poem ‘My Paintings’, written in a deliberate, uncorrected dyslexic style offers an insight into the mind of a present day avant garde bad boy of British art, Billy Childish. Constantly challenging the art establishment through public demonstrations of distaste against the annual Turner Prize,[Button, V. (1999) ‘The Turner Prize’, Tate Gallery P...
Article
Creativity is a driver of competitive advantage. It is found in firms of all sizes, but perhaps has greatest impact within the entrepreneurial smaller firm. This paper discusses the origins of the study of creativity, from social psychology to the business discipline. Creativity is then viewed as a key competency at the Marketing/Entrepreneurship I...
Article
Full-text available
Surveys the literature on internationalisation research and identifies a number of theoretical and practical inadequacies in terms of current theory’s ability in describing behaviour of the smaller firm. A range of internationalisation theories are discussed, from their historical provenance in economic trade theory to the more recent developments...
Article
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This paper offers some thoughts on the current state of play in creative thinking and practice, and how we as entrepreneurial marketers might embrace an alternative methodology in order to promote an improved understanding of business.
Article
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Creativity is not a new phenomenon. Neither is entrepreneurial marketing. This paper offers a discussion, based on both classical and contemporary evidence from the world of art, on how creative ability can give both the individual and the smaller firm a competitive advantage. Instead of adopting a replicative, quantitative methodology, as found in...
Article
This paper presents an initial assessment of creativity and how it can be related to the Marketing Entrepreneurship Interface. Creativity is not just for artists and psychologists but they, currently, probably have a greater appreciation of it than those in the management disciplines. A review of the literature, much of which is drawn from human sc...
Article
This thesis involves an examination of the internationalisation process of the smaller craft firm in the United Kingdom and the Republic of Ireland. Sectoral analysis was carried out in order to determine historical precedents as well as the identification of industry and firm level factors impinging upon domestic and export market behaviour. Key f...

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Projects (5)
Project
Professionalisation, Exhibitions, Residencies, Awards, Career Transitions, etc.
Project
Call for Papers: Arts and the Market Submissions should be made online and before the deadline of 1 October 2021. During submission please select this issue from the drop down menu provided. For any queries please contact one of the Guest Editors using the contact information below. https://www.emeraldgrouppublishing.com/journal/aam/online-and-offline-impacts-covid-19-arts-and-cultural-marketing?fbclid=IwAR3ocuKP2RgG16Iw0aIlSQzqbrzbZyfhxlEHF_Ho7vUciwkVDyr2mQHv2K4