I Nyoman Sudiarta

• Doctor of Philosophy
• Udayana University

The growth of the tourism sector has led to an increase in demand for qualified and skilled labor. Vocational Education and Training Institutions (LPK) have a strategic role in building competent human resources. Overseas Training Center (OTC) Bali Gianyar International Tourism and Cruise Line College as a job training institution, especially in th...

The mangrove forest ecotourism area in Perancak Village, Jembrana Regency is one of the tourist attractions that has interesting potential to be developed. However, there are emerging problems such as a decrease in the number of visits, lack of promotion, and lack of infrastructure improvement, so there is a need for a strategy and program for the...

This study aims to evaluate the quality of service at Taman Mini Indonesia Indah (TMII) post-revitalization based on the perceptions of domestic tourists. The research method used is descriptive quantitative, utilizing elements of service quality and involving 100 domestic tourist respondents through purposive sampling and the Hair et al. formula....

This research is motivated by the decline in visits to the Pandawa Beach tourist destination, seen in 2021 the number of domestic tourists visiting was 362,167, this number is very far from the number of visits in 2019 of 1 million tourists. The purpose of this study is to determine the effect of Push Motivation and Pull Motivation on the intention...

The tourism sector drives Indonesia's economy, utilizing cultural diversity for development and preservation. Village tourism focuses on rural experiences, emphasizing cultural, natural, and creative attractions. Kemiren Village in Banyuwangi, East Java, is known for preserving Osing heritage through traditional customs, attracting more tourists, e...

“Kota Rempah” branding is the newest characteristic of Ternate City in North Maluku to promote superior tourism potential which has been the main tourism attraction in Ternate City with the hope of being able to increase the level of tourist visits, move the wheels of the economy, improve the region's image & competitiveness on the national and int...

One of the interesting natural attractions in Bali is the beach, Bali is very famous for its beautiful beaches. One of the beach tourist destinations in South Badung which is the choice of archipelago tourists to visit is Padang-Padang beach in Pecatu which is located between hills and steep rocks, and stone stair caves to reach the white sand beac...

Wellness tourism was a type of tourism that was in great demand by local and international tourists. To increase tourist interest, one way was by choosing wellness tourism, and the activities were packaged in a varied and interesting way. This research referred to the development of thematic wellness tourism packages. The research aimed to determin...

The younger generation is also called planners and trendsetters because of their ability to attract other people's interest to visit a new destination. This is also supported by the development of social media which makes it easier for them to market a destination indirectly. In addition, one of the travel styles that support this type of independe...

There are numerous environmental issues in Bali, a popular tourist destination in Indonesia, including the problems of waste, critical land, beach abrasion, coral reef destruction and water contamination, all attributed to the rapid expansion of the tourism industry. Ecotourism is one of the solutions to address these concerns, and the initiatives...

The tourism development in Pulau Lombok has experienced rapid growth, but it still faces challenges such as a lack of human resources, substandard service quality, and inadequate supporting facilities. The objective of this study is to examine the impact of the Marketing Mix on tourist satisfaction in the Sade Tourism Village. The Marketing Mix con...

In this comprehensive study, the focus revolves around delineating the intricate dynamics between service quality, hotel image, tourist satisfaction, and loyalty within the context of Artotel Group Hotel Bali. The pivotal role of service quality emerges as a central theme, elucidating that the realization of good service quality hinges upon the pro...

The Mandalika Circuit is a new international tourist destination located at KEK Mandalika territory of Lombok. The aim of this study is to investigate the relationship between destination image, satisfaction, and revisit intention at the Mandalika International Circuit. Based on a survey with a sample of 230 tourist respondents visiting the Mandali...

This research was conducted on Nasi Balap Puyung Inaq Esun is a restaurant in central Lombok which is a restaurant that has been established since the 1970s and is the first nasi balap puyung in Lombok and adjacent to Mandalika tourist destinations. This study aims to analyze the effect of the quality of culinary tourism products on the satisfactio...

This study aims to formulate the strategies of marketing mix and marketing programs for the Sasak Ende Tourism Village in Central Lombok district. The sampling technique used the Slovin model of Purposive Sampling technique which was distributed to 100 respondents/visitors. The data collection techniques used are in the forms of observation, questi...

Penelitian ini termasuk penelitian komparatif, yakni perbandingan kualitas selai dengan selai dari kulit semangka (citrullus lanatus) dan ditambah sari buah sirsak. Penelitian ini memakai teknik deskriptif kualitatif dan teknik analisis deskriptif, yang mana teknik deskriptif kualitatif dipakai guna menentukan masa kadaluarsa pada produk dan teknik...

There has been a decline in domestic visits due to the Covid-19 pandemic, which has created a crisis in Bali Bird Park as a conservation area. The crisis due to the Covid 19 pandemic makes the attraction of animal conservation must strive to get income, not only the income sought by tourist satisfaction also needs to be considered. This research ai...

Promotion mix is one way that can be done by the company to market a product or service. With promotion mix, consumers can find out information about a product or a tourist destination. One of the tourist destinations that carry out promotional mix activities is the M-Bloc Space Jakarta area. The purpose of this study was to determine the effect of...

Puji syukur kami panjatkan ke hadirat ALLAH SWT, berkat rahmat dan petunjuk-Nya sehingga penulis dapat menyelesaikan penyusunan buku yang berjudul Manajemen Pemasaran. Pembahasan dalam buku ini meliputi Tinjauan Manajemen Pemasaran, Perencanaan Strategi Pemasaran, Penerapan Customer Relationship Management, Brand Positioning, Strategi Promosi, Stra...

Staycation is a tourism trend that is currently very popular with people of all ages, including the millennial generation as the potential age group. Almost millennial generation spend their time at Badung Regency to experience staycation. The variety of tourism products and their supporting facilities in Badung Regency will make some preferences....

Bali is a province whose economic sector is dominated by the tourism industry and is one of the victims of the impact of restrictions on the movement of world tourists caused by Covid-19. PHRI published since the beginning of the pandemic until April 2020 there were 281 hotels and 19 restaurants in Bali that had stopped operating. Kemenparekraf hel...

The experience of domestic tourists during the pandemic can affect their satisfaction and intention to revisit Baluran National Park. This is because domestic tourists during the pandemic need destinations that are safe from Covid-19. The aims of this study were: (1) to determine the effect of the domestic tourist experience on satisfaction; (2) to...

The occurrence of Covid-19 pandemic in Indonesia did not prevent the public's intention to travel. It can be seen because of the high their travel enthusiasm, especially to Puncak area and other tourist attraction of Taman Safari Indonesia (TSI) in Bogor. This study aims to: 1) analyze the factors which influence the decision of visitors to travel...

Puji syukur kami panjatkan kehadirat Tuhan Yang Maha Esa, karena atas berkat rahmat dan hidayah-Nya buku ”Pengantar Ilmu Ekonomi” ini dapat disusun dan diselesaikan dengan baik. Buku ini menguraikan “Pengantar Ilmu Ekonomi” secara komprehensif yang terdiri atas 12 bab, yaitu : 1) Ekonomi sebagai ilmu social, 2) Gambaran tentang perekonomian Indones...

Buku ini hadir sebagai buku penunjang pembelajaran di perguruan tinggi dan dapat menjadi sumber referensi serta panduan dalam memahami ekonomi pembangunan. Penulis telah berusaha menyusun buku ini secara sistematis dan mendalam, akan tetapi buku ini masih jauh dari kata sempurna. Untuk itu, penulis mengharapkan kritik dan saran dari pembaca demi ke...

Tujuan penelitian ini adalah menganalisis wisata puri dari aspek pemasaran (aspek potensi /produk dan wisatawan/pasar) untuk membangun konsep baru Bali sebagai Destinasi Pariwisata Pendidikan. Penelitian ini dimulai dengan melakukan studi pustaka untuk mengetahui potensi wisata puri dari berbagai jurnal, proseding dan buku referensi dengan mencari...

Tourism and hospitality is one of the largest service industries in the world that has an influence on global economic growth. Various factors can influence a person to travel There is a phenomenon that shows the increasing number of tourist visits abroad. This indicates that the need to travel by Indonesian tourists is getting higher. Indonesian t...

Social media has become the preferred method for exchanging information. The biggest social media users are millennials, who are tech-savvy. The rise of social media users can certainly influence the decision of tourists in visiting a destination. Tourists' interest in visiting again is considered as a result of satisfaction. Satisfaction can provi...

Ulun Danu Beratan is one of the mascots of the global image of Bali tourism. This can be influenced by the quality of the attraction that makes tourists feel satisfied with their visit and want to visit again. The purpose of this study is to determine the relationship between quality and image on tourist satisfaction and loyalty to tourist attracti...

Problems that arise in the Lembang Floating Market with the presence of new competitors for man made tourist destinations in the city of Bandung which have caused a decrease in tourist visits to Lembang Floating Market and also the inability of the Lembang Floating Market to provide a positive experience for tourists who come who are dissatisfied....

This study aims to identify Paylater's position in payments between tourists visiting Bali and the Traveloka as a tourism business, the legal relationship between Paylater consumers and Traveloka and payment practices with Traveloka Paylater facilities. On that basis, it was deemed necessary to conduct research on the legal challenges and opportuni...

This research aims to determine the satisfaction level of domestic tourists toward the service of customer services at Lombok International Airport. In this study, collecting data by observation, questionnaires, literature study and documentation. Determination of the sample using purposive sampling technique by distributing questionnaires to 100 r...

There are various factors that cause tourists’ happiness. There are tourists who are happy because of the influence of hedonic, spiritual, social, cultural, psychological, economic, and including eudaimonic values. Of all the factors that cause happiness, one of the important factors that need to be explored in determining the happiness of foreign...

There are many reasons why tourists travel or visit certain places, and chief among them is to seek happiness. For example, they feel happy when they get the hedonic experience. Unfortunately, the effect of hedonic values and tourism experiences on tourists' happiness has thus far remained unclear. This study was aimed to analyze the effect of hedo...

Keterampilan (skill) dalam industri perhotelan sangat diperlukan bagi seseorang untuk memenuhi tuntutan kerja di dunia industri. Para lulusan SMA/K yang telah mengikuti pelatihan di LPK memerlukan suatu pendalaman keterampilan dunia industri perhotelan sebelum mereka benar-benar terjun langsung ke industri. Salah satu kegiatan untuk memperdalam ket...

The current digital era tourist loyalty is indispensable by the company of offline travel agent because many emerging online travel agent and one way to maintain the loyalty by always pay attention to the satisfaction and trust of tourists. This research aims to determine the influence of satisfaction and confidence of tourists towards the loyalty...

Purpose This paper aims to determine the effect of personal values and buying intention on repurchase intention. This paper is based on the social exchange theory (Cropanzano and Mitchell, 2005) as a basis for understanding the relationship between tourists who give or exchange each other that contains embraced values or personal values between ind...

Local community participation in managing of local industry is important to tourism development in Sentani City, Jayapura Regency, Papua. The purpose of this study is to determine the participation of local community in the tourism industry entrepreneurship in Sentani City. The informant determination technique used in this research was purposive t...

Octopus Dive Penida is one of the first local dive centers in Nusa Penida that provides international diving facilities (PADI, ADSI,SSI) with professional instructors. This study discusses the marketing strategy adopted by Octopus Dive. The sample of this research is tourists who have visited and used the services of diving / snorkeling in Octopus...

Brahmavihara Arama yang berlokasi di Desa Banjar Tegeha, Kecamatan Banjar, Kabupaten Buleleng merupakan vihara Buddha terbesar di Bali. Vihara ini merupakan tempat suci yang diperuntukkan bagi umat Buddha yang didirikan sejak tahun 1969. Brahmavihara Arama merupakan salah satu destinasi wisata bernuansa religi, edukatif, dan spiritual yang banyak d...

Purpose: The purpose of this study is to analyze the effect of meal experience of foreign tourists on satisfaction and loyalty when consuming traditional food in Bali.The choice of traditional Balinese food is traditional food using Balinese spices called Base Genep with the main course category.The purpose of this study also explores the meal expe...

The increasing tourist attraction of tourists must be adjusted to the availability of tourism facilities, such as attractions, Facilities, Infratructure, Transportation, and Hospitality (AFITH). Therefore, tourism stakeholders are important to know what the tourists are interested in and preferred or better known for their preference. This research...

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan yang terdiri dari variable tangible, reliability, responsiveness, assurance,dan empathy secara simultan untuk mengetahui variabel dominan yang berpengaruh terhadap kepuasan pelanggan. Jumlah responden dalam penelitian ini sebanyak 100 reponden yang menggunakan jasa F&B Service De...

Penelitian ini bertujuan untuk menganalisis dampak dan daya dukung pariwisata daya tarik wisata Tanah Lot. Metode pengumpulan data dengan , melakukan wawancara dan observasi langsung ke Daya Tarik Wisata Tanah Lot. Analisis data menggunakan analisis deskriptif kuantitatif. Secara umum dampak pariwisata di daya tarik wisata Tanah Lot sangat positif....

Tourist Information Center (TIC) is a facility that provides specific information about local areas, tourist attractions, festivals and all services related to tourism in the area. The purpose of this study was to determine how much influence the Quality of Service and Trust Affected on Foreign Tourist Satisfaction Using the Tourist Information Cen...

Pelaksanaan Penelitian Tindakan Kelas ini diawali dengan pengamatan yang dilakukan Peneliti terhadap hasil belajar siswa kelas XI MIPA 2 pada semester ganjil tahun pelajaran 2017/2018 terhadap mata pelajaran fisika tentang suhu dan kalor masih dibawah rata-rata, dan tingkat ketuntasan siswa belum mencapai standar nilai sesuai yang diharapkan. Penel...

Serangan located in South Denpasar is a tourist destination, visited by many foreign and domestic tourists. The purpose of this study is to determine the characteristics of tourists and seeking the dominant factors affecting the satisfaction of tourists visiting tourist attractions in Serangan. This study uses a survey research design with a sample...

The purpose of this research is to know the effectiveness of using Bali Go Live Channel as media promotion digital of Bali Tourism by using EPIC Model approach. Effectiveness measurement is done by obtaining value of empathy dimension, persuation dimension, impact dimension, and communication dimension from digital promotion conducted by Bali Go Li...

Information technology, especially in industrial revolution 4.0 has changed the business practices of every sector, in which tourism is no exception. In Indonesia, the example can be found in case of tourism website Wonderful Indonesia. Given the important role of this website as a DMO (Destination Management Organization) website, then the evaluat...

Recently wine tourism products are being developed in Bali. Bali’s Wine is produced from the wineries, processed and produced in Bali which can be used as a tourist activity. This study aims to determine the strengths and weaknesses in wine products marketing and opportunities also, threats and know the strategy and marketing program of wine produc...

The aim of this research is to find out how big the influence of viral marketing that has elements of information spreading, credibility of information, expressing positive feelings, economic incentive, and helping the company towards the number of Indonesian tourists visit to South Korea, Sample determination in this study using accidental samplin...

The aim of this study was to evaluate the English speaking skill of servers at Lakeview Restaurant-Kintamani, Bali in serving food and beverage orders, and focused on serving “A’la carte menu” orders. The problems of speaking in English often faced by servers are less confident talking to guests when handling them during breakfast, lunch or dinner....

Cruise tourism is a part of tourism industry, which kown as floating hotel or floating resort (Dowling (2006). It’s be a new industry in the world, that evidenytly the growth of cruises principal. Such as Holland American Line, Costa Cruise dan Carnival P&O Cruises, Silversea, Tui cruises, Star cruises. This opportunities supported The Growth of pe...

Understanding consumer behavior is an important entity in the marketing strategy, particularly in tourism destination marketing strategy. This study is a preliminary study to understand the behavior of foreign tourists at a tourist attraction in Bali, especially Sangeh tourist attraction, Kintamani and Besakih (SAKIBE). Aims to study the behavior o...

Various strategies used by the company, organization, and a tourism destination to be able to win the competition and retain customer loyalty even increase. This paper aims to develop a research model using one of the multivariate analysis tool that call Multidimensional Scaling (MDS) and Coresponden Analysis (Anacor) so that it can be known the po...

The purpose of community service activities are to provide knowledge to villagers Belok Sidan particularly Sadar Wisata groups and trekking group "Titi Mamah" about how to manage natural attractions and guiding techniques of trekking activities. The training uses lecture and group discussion. Aware group travel and trekking given materials to manag...

This study aims to investigate (1) the ecotourism perception of tourists visiting Monkey Forest Ubud; (2) the visitor satisfaction level on Monkey Forest Ubud attraction; and (3) the influence of ecotourism perception on visitor satisfaction level at Monkey Forest Ubud. The result of this research carried out descriptive statistic by using an impor...

This study aims to determine the typology of poverty, the causes of poverty and the impact of tourism on the poor, in the region Tulamben and Candidasa, Karangasem district. Research using purposive sampling method with a sample size 94 respondents. The data analysis using quantitative descriptive analysis. The research results are as follows. Typo...

This study aims to investigate the characteristics of domestic tourists visiting Bali, the position of the competition among 12 tourist destinations in Bali and the preference of the tourists to twelfth tourist destinations in Bali. The research used purposive sampling methode with total sample of 100 who visited tourist attraction in Bali. The ana...

Kegiatan promosi yang efektif merupakan hal yang sangat esensial dalam pengembangan pariwisata di suatu daerah. Bauran promosi merupakan salah satu alat pemasaran, dapat digunakan untuk menginformasikan, membujuk dan mengingatkan calon wisatawan. Dalam kurun waktu 2011- 2014 kunjungan wisatawan ke Banyuwangi mengalami peningkatan namun rata-rata la...

Penelitian ini bertujuan untuk mengetahui potensi-potensi wisata yang dimiliki oleh destinasi pariwisata Kuta Lombok, kemudian akan dirumuskan strategi yang dapat diterapkan di destinasi pariwisata Kuta Lombok sehingga membantu proses pengembangannya menjadi lebih optimal. Dalam penelitian ini teknik pengumpulan data menggunakan metode obsevasi art...

The purpose of this study was to determine the level of tourist satisfaction with services provided by the MBA Tour & Travel by analyzing the performance of employees and the results that the comparison of performance and the importances of the suitability to be used to determine priorities and scale repair services tourist satisfaction. The method...

Wisatawan lanjut usia memiliki potensi untuk melakukan kegiatan wisata, yang mana wisatawan pada usia ini telah mapan secara finansial serta memiliki waktu luang yang banyak. Wisatawan lanjut usia yang sedang berwisata ke Kawsan wisata Ubud memiliki keluhan mengenai kemacetan dan kurangnya toilet umum. Berdasarkan hal – hal tersebut maka dari itu p...

Kepuasan wisatawan merupakan salah satu faktor penting dalam pengembangan suatu destinasi wisata. Bauran pemasaran sebagai salah satu alat pemasaran, dapat digunakan untuk memberikan kepuasan kepada wisatawan. Bauran pemasaran dalam bidang jasa terdiri dari produk, harga, promosi, tempat, orang, proses, serta sarana fisik. Pantai Pandawa merupakan...

The type of data used are qualitative and quantitative data, while-for the data source is the primary and secondary data. Techniques of data collection is conducted through observation, interviews, and questionnaires. The sampling technique used purposive sampling i.e. applied particular consideration determined by the researcher itself. In another...

Tourists visiting Bali diverse and consists of various nationalities. In this case the purpose of segmentation is done in order to target the right market to serve customers better and improve the name of Bali as a tourist destination. As for the more specific purpose, among others, to increase sales, improve market share, communication and promoti...

The concern for poverty in tourist destinations becomes scholars', tourist components', and tourists' attention. Attempts which were made to eradicate poverty, among others are : to engage and make the community as tourism subjects who participated directly in alleviating poverty. One district in Bali that support and develop tourism is Karangasem...

The positioning of a tourist attraction is a highly important part of the marketing strategy of a Tourist Destination, which is made up of various tourist attractions such as natural attraction, cultural attraction or their combination. A tourist attraction which interests specific tourists has been added to the main design of the development of In...

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This Journal aimed to know the strengths and weaknesses of the internal environment and opportunities as well as threats from the external environment and create strategies and marketing programs that can be applied in the Bali Easy Holiday. The technique data collection using observation, interview, questionnaire, the study of literature and docum...

This research has purposed to find out the influence of price, service quality, loyalty and mediates satisfaction in correlation to price and loyalty to domestic tourist satisfaction at Lion Air Company Bali. The research used thepurposive sampling approach to 70 respondents of the Lion Air in Bali. Location of this research is at Domestic departur...

Penelitian ini bertujuan membahas seberapa besar kualitas pelayanan dan kepuasan wisatawan mempengaruhi niat berkunjung kembali wisatawan mancanegara ke Daya Tarik Wisata Alas Pala Sangeh. Daya tarik wisata ini mempunyai sesuatu yang unik dibandingkan dengan daya tarik sejenis, yaitu penempatan ranger (pemandu lokal) yang senantiasa akan menemani d...

The perception of tourist about accessibility from Penelokan village to Toya Bungkah destination” has objective to known the tourist perceptions of accessibility in Toya Bungkah destination. Kinds data used are primary data and secondary data. The data was gain through observations, depth interviews, questionnaires, literature studies, and document...

This study discsess the level of the research about the level of customer satisfaction with the online ticket booking system on Garuda Indonesia in Denpasar Bali. This study aims to determine user satisfaction online ticket booking system. The research method used is the Cartesian diagram. These results indicate that the level of customer satisfact...

This study aimed to determine the effect of perceptions of distributive, procedural and interactional justice on post-service recovery satisfaction and post-service recovery satisfaction effect on the intention to revisit and WOM recommendations of foreign tourists to Bali. The respondents of this study were foreign tourists who visited Bali and ev...

This study aims to determine the popularity of tourist attraction in Bali, the position of a tourist attraction in Bali Respondents in this study were foreign tourists visiting Bali, the number of samples taken by 100 respondents by purposive sampling. Analysis of data using descriptive and statistical analysis of multidimensional scaling. The most...