I Nengah Subadra

• PhD
• Dean at University of Triatma Mulya

This study examines the crucial role of digital marketing in promoting sustainable tourism in the villages of Bali. It adopts a mixed methods approach, using qualitative and quantitative data collection and analysis. The qualitative data were obtained from semi-structured interviews with management teams who have experience in implementing digital...

Food loss and waste (FLW) is a global issue that affects the environment, economy, and society. It also poses a challenge for the sustainability of Japanese culinary tourism which is a growing sector in Bali. This study aims to explore how a sushi restaurant in Bali especially at The Aburi Sushi Bali manages its FLW and contributes to sustainable c...

This research discusses enjoying tourist attractions with virtual tourism in Sulangai Village, Bali, especially at Goa Gong waterfall tourist attraction. In the situation of a tourist attraction that is classified as a new category, the Sulangai Village Government chooses virtual tourism as a 4.0 promotional media to increase the number of domestic...

This study is aimed at determining the factors that lead to long-term brand loyalty among tourists visiting tourist destinations and the effectiveness of e-marketing measures in developing tourism in Bali. It specifically looked at four aspects, including service quality, brand image, brand awareness, and customer satisfaction to determine which wa...

The purpose of this study is to determine the effect of leadership and communication on employee performance at Maya Ubud Resort and Spa Gianyar-Bali, partially and simultaneously. This study used stratified random sampling because it randomly selected 38 of the 269 employees of Maya Ubud Resort and Spa in each department. The data obtained was ana...

This study is aimed at understanding multicultural practises in worshipping sites and investigating the establishments of social cohesion and inter-ethnic connectivity in fostering religious harmony in Bali. It adopted a qualitative method and used primary data collected through observation, interviews, documentation, and secondary data obtained fr...

This research to analyze the effect to price and quality product on buying decision of tour package partially and simultanly. The sample used in this study is purposive sampling technique where use 98 respondens of all the domestic tourist. The analysis technique used in this study are analysis descriptive, analysis classic assumption, correlation...

Penelitian ini bertujuan untuk mendeskripsikan atribut destinasi daya tarik wisata, pengembangan Desa Wisata Sambangan, dan keterlibatan masyarakat dalam pengembangan Desa Wisata Sambangan. Penelitian ini menggunakan pendekatan kualitatif dan teknik pemilihan informan menggunakan teknik purposive sampling untuk memastikan bahwa informan terpilih me...

The autonomy policy is the focus of the central and regional governments, the autonomy policy is basically the delegation of rights, authorities, and obligations to the regions in order to be able to regulate and manage their own government affairs for the benefit of the community. Along with the development of the autonomy policy, the government f...

This research note provides an account of the trajectory of Balinese tourism through 2020, focusing on government actions in the face of the coronavirus pandemic and the responses of local people. Interviews were conducted with informants in the tourism sector to assess the impact of the pandemic. The findings suggest that before April 2020, people...

The research is aimed at understanding the government policies on cultural tourism and pandemic mitigations in Bali made during the covid-19 pandemic. It uses qualitative method in which the primary data were collected through face-to-face and virtual video interviews to seven informants who were selected using purposive sampling to assure they awa...

English mastery plays an important role in tourism and hospitality industries in Bali. STIPAR Triatma Jaya as one of tourism colleges in Bali has to prepare the students with sufficient English skill. To improve their English skill, this research tries to find out some weaknesses in using English in the practice of restaurant’s sequence of service...

This research investigates tourists' motivations visiting Bali-a world tourism destination which specifically explored from the push and pull factors of the tourists spending their holidays on the island.The data were collected from surveys conducted in five regencies: Badung, Tabanan, Buleleng, Karangasem and Gianyar and Denpasar city. The surveys...

Taman Ujung Karangasem which also widely known as Taman Sukasada is located in the eastern region of Bali – an endless rite island precisely in Hamlet of Ujung, Tumbu Village, Sub-district of Karangasem, Karangasem Regency. It takes about fifteen minutes from the town of Karangasem heading to the South East or about one-and-a-half-hour drive from t...

The problem that mostly faced by village tourisms in Lombok is the inability to collaborate the use of natural, social and cultural potencies and local people’s creativities which cause village tourisms in Lombok have no identity and characteristic from one village tourism to another, thus there seems to be similarity and sameness in their developm...

Abstract Perception is an important issue in this era as it influences the sustainability of the tourism destination. Additionally, it also influences the tourists in decision making process before visiting the destination. This research is aimed at exploring the the tourist’s perception towards West Java as a tourism destination. The research us...

Latar belakang yang memotivasi munculnya gerakan feminimisme adalah karena terjadinya penerapan sistem patriarki yaitu suatu sistem yang menyatakan bahwa pria memiliki kedudukan (position) yang lebih tinggi dan kekuasaan (authority) yang lebih luas dari pada perempuan dan bahkan kaum perempuan dianggap sebagai kelompok lain (the other) dalam suatu...

UNESCO dalam Konvensi Perlindungan Warisan Budaya dan Alam Dunia di Paris pada tahun 1972 menegaskan bahwa warisan budaya dunia sebagai hasil karya manusia atau alam adalah sebagai berikut. ”Hasil karya manusia atau gabungan antara alam dan hasil karya manusia termasuk dalam hal ini adalah situs purbakala yang mempunyai nilai keunggulan universal d...

This article investigates the roles of Tourism Institute of Triatma Jaya as one of vocational higher educations in Bali in creating competent graduates that meet qualifications required for ASEAN Economic Community standard. A semi-structure interview with open-ended questions conducted with the Chancellor of Triatma Jaya Tourism Institute to elici...

This reseach investigates the complexity of management of Tanah Lot temple as one of cultural tourism sites in Bali. The key stakeholders of the temple tourism were identified to understand their roles in planning and development of this tourism site by consulting a number of trusted online newspaper, observations and field notes taking. The findin...

This research set out to explore the consequences for Balinese worshippers of their temples being officially designated as cultural tourism sites. Bali is well documented as having a long and extensive exposure to international tourism; the focus of much previous scholarship, however, has been on the influences of tourism on cultural performance (s...