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Publications (2)
Promotional effort is a common strategy to induce sales and broaden the market scope by enhancing the products' utility to customers. In this article, we incorporate promotional effort into the customer choice model and study the joint promotional effort and assortment optimization problems, where the customer's choice behavior follows the widely u...
In this study, we analyse the inventory management strategy for perishables, where customer demands are assumed to arrive continuously and modelled by a drifted Brownian motion. We apply the well-known (s, S) continuous review inventory policy; in this policy, an order is placed to increase the inventory level to S as soon as it falls below s. Bene...