Hua Dai

Hua Dai
  • California State University, Channel Islands

About

45
Publications
12,460
Reads
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997
Citations
Current institution
California State University, Channel Islands
Additional affiliations
August 2009 - August 2016
University of Wisconsin–La Crosse
Position
  • Professor (Associate)

Publications

Publications (45)
Article
Full-text available
The demand for information technology outsourcing (ITO) providing large-scale professional services has developed into a mature and essential industry for many organizations. Against this backdrop, managing the internal workplace relationship and organizational commitment levels between the vendor firm providing critical ITO services and the vendor...
Article
Full-text available
Defined as someone using other’s personally identifiable information to make profit or commit crimes, identity theft has become a critical problem for the whole society. The development of Internet technology has made this problem worse. Results of empirical assessment including non-linear quadratic effect prove that when users have the perception...
Conference Paper
Aim/Purpose: In spite of the insights in paving solid grounds and avenues for meaningful studies, the predicament of the literature in lacking fruitful understanding of the critical success factors and models of Big Data remain elusive and unexplored. A systematic literature review of research topics, perspectives, and substantial findings of Big D...
Article
Full-text available
This study examines how service quality and service consumption experience affect long-term relational exchange in the EME to provide insights into consumers’ perception of service consumption experience and its potential influence on the development of long-term exchange relationship between consumers and service providers in the EME. An analytica...
Article
Task-related conflict and person-related conflict in software testing are inevitable and can impact the effectiveness and efficiency of the software development process. The dimensionality of conflict in software testing is reasonably well understood, although in past research both types of conflict have frequently been modeled as reflective constr...
Article
This study integrates the Service-Dominant Logic (S-D Logic) perspective and both streams of service marketing and information systems (IS) usage literature, and proposes a research model outlining key actors of social commerce and interactions of how customers participate in social commerce, co-create service value, and remain loyal to and spread...
Article
Full-text available
Given the importance of the health-care industry and the promise of health information systems, researchers are encouraged to build on the shoulders of giants as the saying goes. The health information systems field has a unique opportunity to learn from and extend the work that has already been done by the highly correlated information systems fie...
Article
The wide popularity and rapid growth of social commerce have opened a new arena for business and grand opportunities for Information Systems (IS) research. However, there is only a limited theoretical understanding of and even less substantive empirical grounding on how social media technologies, providers, and customers interact to achieve social...
Article
The widespread of social media (SM) provides information system (IS) research with a great opportunity to examine IS usage habit. This study adapts habit perspectives of social psychology into social media use and contextualizes findings from both service marketing and IS usage literature for developing a model of SM usage habit. The model suggests...
Conference Paper
Despite the rapid growth of social commerce, there is only a limited understanding of how social media technologies, marketers and customers can interact to achieve business initiatives and opportunities. This study develops an integrative formative model outlining key qualities and dimensions of social commerce and their interactions. The model wa...
Article
Full-text available
The services section has started to dominate economic activity in many industrialized economies since the last decade. The growth of services in Electronic Mediated Environment (EME) has changed the manner in which firms and consumers interact. Drawing on such theoretical foundations as trust, risk perceptions, trying, emotion, and satisfaction, th...
Article
Few empirical studies have examined both privacy and security concerns in the context of mobile commerce (m-commerce) while accounting for the effects of situational privacy concerns specific to the context of m-commerce. This research fills this gap in research by exploring users' exchange perceptions specific to the context of m-commerce in China...
Article
This study examines, from the consumer centric perspective, how service convenience in conjunction with online service quality affect long-term relational exchange in the electronic mediated environment (EME). Service convenience is conceptualized as a second order formative construct with six convenience dimensions demonstrating the process of onl...
Article
This study incorporates insights from services marketing and information systems (IS) usage research, and proposes a service value perspective of continued use of Mobile Technology Mediated Services (MTMS). Our study illustrates that customers strongly recognize the value of MTMS in building utilitarian and hedonic benefits, which influences their...
Conference Paper
Full-text available
There is an increasing concern in academic research that conventional knowledge on services management may not adequately inform management in constructing an IT-driven services strategy to succeed in the emerging Electronic Mediated Environment (EME). To provide insights into consumers' perception of service consumption experience and its potentia...
Article
The growing market potential of China's service industry requires an in-depth understanding of factors leading to consumers' loyalty towards e-service and mobile services providing websites. The growth of e-service and mobile services has changed the manner in which firms and consumers interact. A conceptual model that examines the relationship bet...
Article
In today’s higher education, the Internet is indispensable in creating, storing, and disseminating information and knowledge. This study examines gender differences among college students in their usage perceptions of the Internet. A multiple-variable logistic model was proposed and tested using data gathered from 805 college students. The results...
Article
This study investigates consumers' privacy concerns and their determinants and influences in mobile commerce (mCommerce). Based on literature review, we examined the effect of information type, location awareness, personalisation, and service provider's reputation as four determinants of privacy concerns in the mCommerce context. Our analysis of da...
Article
The growth of Internet Mediated Environment (IME) based services has changed the manner in which firms and consumers interact. This paper aims to provide a more comprehensive understanding of the role service quality dimensions play in developing service enjoyment, commitment, and loyalty in IMEs. Analyses of data from 772 US consumers revealed tha...
Article
There are unique and distinct institutional processes associated with the Chinese government's support of the domestically developed third generation (3G) cellular standard, TD-SCDMA. After postponing several times, China awarded three third generation cellular licenses in January 2009: a TD-SCDMA license to China Mobile, a CDMA 2000 license to Chi...
Article
Academic research reflects an increasing concern that conventional knowledge on services management such as location strategy may not adequately inform management on crafting an IT-driven service strategy to succeed in the emerging electronic mediated environment(EME). To provide insights into consumers' perception of services consumption and its p...
Conference Paper
Services section has been mushrooming over the last decades and now dominates economic activity in most industrialized economies. Drawing on an array of interdisciplinary theoretical underpinnings stemming from trust, risk, trying, emotion, and consumer satisfaction, this paper proposes an integrated model to examine the causal relationships amid t...
Article
The practice of software development has evolved steadily over the decades. Numerous methods and models (e.g., life cycle models and agile methods) have been proposed to enhance its efficiency and effectiveness. This study provides a testing centric view of software development practices. Specifically, it reviews software development methodologies...
Article
The purpose of this study is to develop and empirically validate a research framework in relation to Chinese consumers? service convenience perceptions, its determinants, and influences in EME. The analysis of data from 415 Chinese consumers reveals that service convenience serves a very significant meditating role in terms of services in EME and c...
Conference Paper
The purpose of this study is to provide insights into consumers' perception of service convenience and services consumption experience (conceptualized as two second-order formative constructs) and their potential influence on the development of long-term exchange relationship among consumers and service providers in the context of E-Services or bro...
Article
Mobile communication technologies have penetrated consumer markets throughout the world. Mobile commerce is likely to make a strong influence on business activities, consumer behavior, as well as national and global markets. Thus the identification of factors that influence mobile commerce adoption has significant value. In a global context, this s...
Article
Mobile communication technologies have penetrated consumer markets throughout the world. Mobile commerce is likely to make a strong influence on business activities, consumer behavior, as well as national and global markets. Thus the identification of factors that influence mobile commerce adoption has significant value. In a global context, this s...
Conference Paper
The huge market potential and greater levels of services in Electronic Mediated Environment (EME) require an in-depth understanding of Chinese consumer perceptions and behaviors in relation to services in EME and potential impact on long term exchange relationship. Therefore, the purpose of this study is to develop a research framework and empirica...
Conference Paper
In today's higher education, Internet technologies play increasingly essential roles in creating, storing, and disseminating information and knowledge. This study investigates gender differences in Internet usage patterns and perceptions of Internet technologies using data gathered from 805 business students. A three-variable logistic regression mo...
Conference Paper
Comparing with developed country, the eCommerce development in China is still in the early stage So far no research has been devoted to investigating Chinese consumer’s repeat purchase which is essential to help business maintain profitability and build long-term mutual relationships with their customers. Given the gap of knowledge of eCommerce dev...
Conference Paper
Mobile communication technologies have penetrated consumer markets throughout the world. It is likely to make a deep influence on business activities, consumer behavior, and national and global markets. Thus the identification of factors that impact mobile commerce adoption will have significant value. This paper identified nine factors affecting m...
Conference Paper
China's recent success stories in ICT standardization initiatives are among many remarkable examples to illustrate the country's evolution as an innovation powerhouse. While China's standardization activities experienced significant failure rate in the begging, there is growing recognition that the country may have a higher chance of success in mor...
Conference Paper
Academic research reflects an increasing concern that conventional knowledge on services management such as location strategy may not adequately inform management on crafting an ITdriven service strategy to succeed in the emerging electronic mediated environment. The focus of this study is to examine, from the consumer perspective, how service conv...
Conference Paper
This study investigates the composition of consumer's security and privacy perceptions of mobile commerce (m-commerce) and the factors shaping these security and privacy perceptions. Based on literature review, we examined the effect of eight determinants: information type, information collection, secondary use of information, error, unauthorized a...
Article
Full-text available
The practice of software development has evolved steadily over the decades. Numerous methods and models have been proposed to enhance its efficiency and effectiveness. This paper reviews these methods and models, identifies the latest trends in the industry, and discusses their implications.

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