Hsun-Ming Lee

Hsun-Ming Lee
Texas State University | TxSt

About

19
Publications
835
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147
Citations

Publications

Publications (19)
Article
The literature has shown that user-generated content (UGC) and marketer-generated content (MGC) simultaneously influence consumers' decision-making process. Yet it is unclear how UGC and MGC jointly affect the overall market reaction, when digital content is freely available to all consumers. To fill the gap, we integrate the UGC and MGC literature...
Article
The competition among the products is common in the business environment. However, the impact of a product’s competitors in consumers’ electronic word-of-mouth (eWOM) communications has received little attention. Drawing from the theory of distinctive processing, this research examines how eWOM affects a product’s success in the competitive mobile...
Article
With the rise of social media platforms and online communities, the impact of electronic word of mouth (eWOM) increasingly interests academics and practitioners. Psychological theories of consumer choice suggest that consumers' reliance on online reviews varies based on their heterogeneous individual traits and preferences. We propose that firms ca...
Article
With the emergencies of Web 2.0, online word of mouth (e-WOM) has become one of the most useful communication channels. Organizations increasingly rely on social media to receive customers’ feedback for product development. Despite the known effect of e-WOM on customers’ decision-making, few studies have examined the influence of e-WOM on product i...
Article
During the next decade, enrollment growth in Information Systems (IS) related majors is unlikely to meet the predicted demand for qualified IS graduates. Gender imbalance in the IS related program makes the situation worse as enrollment and retention of women in the IS major has been proportionately low compared to male. In recent years, majority o...
Article
Facebook is the most popular social networking site, with more than 500 million active members. With its ability to easily manage multi-user social networks synchronously, it provides a fertile foundation to promote e-mentoring among the current generation of technology- and Facebook-astute students. This study reviews Network of Practice (NoP) the...
Article
This paper investigates the selection of appropriate communication media in agile global software development. Frequent communication between project stakeholders is core to agile software development. Furthermore the choice of media is fundamental to effective communication. In a global software development environment the challenges that distance...
Chapter
E-learning that emphasizes learner-centered activity and system interactivity provides a pedagogic opportunity to deliver a context for individual learning options. In the past decade, e-catalog standards based on learning object models have facilitated the design of e-learning systems. This study addresses issues for e-learning in a professional s...
Article
E-learning that emphasizes learner-centered activity and system interactivity provides a pedagogic opportunity to deliver a context for individual learning options. In the past decade, e-catalog standards based on learning object models have facilitated the design of e-learning systems. This study addresses issues for e-learning in a professional s...
Article
The global business deals with a large amount of business data that are stored in potentially hundreds of distributed systems. It is challenging to allow end-users issue online analytical processing (OLAP) queries to retrieve suitable information through a worldwide network. This article presents the idea of using statistical methods to model feder...
Article
Full-text available
One of the key functions of college teachers in an educational setting is knowledge manage- ment. Weblogs could be used as a knowledge base to efficiently support student learning. It can provide students access to relevant information that provides them guidance to resolve common issues that are likely to occur as they do their project assignments...
Article
This paper presents a framework that addresses the problem of application reliability in service-oriented virtual enterprises. The aim of the framework is to build composite web services by connecting distributed service providers that offer homogeneous or heterogeneous web services. The proposed framework enhances service quality by applying grid...
Article
Building a robust service composition is increasingly problematic as large scales of Web service operations can now be possibly achieved through the Internet. This article proposes an effective composing platform based on a formal modeling language. In particular, Petri Nets patterns are developed for enhancing service composition modeling, workflo...
Article
Negotiation automation deals with business processes that frequently require the input of human knowledge to achieve their goal - that of agreement in negotiations. However, traditional business-to-business (B2B) vocabularies on the Web are limited to data exchange, and do not extend to the sharing and production of knowledge. In this paper, we exp...
Conference Paper
This study develops a framework of conceptual model to manage learning paths in e-learning systems. Since learning objects are rapidly accumulated in e-learning course repositories, managing the relevant relations among learning objects are costly and error-prone. Moreover, conventional learning path management based on databases or XML metadata do...

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