Hsiangting Shatina Chen

University of Alabama | UA · Department of Human Nutrition & Hospitality Management

Pecans have many health benefits and are known for being part of a heart-healthy diet. Nutrition education is a key component in increasing pecan consumption among young consumers. In an effort to improve the efficacy of nutrition education targeting a younger demographic, this study aims to investigate how the information quality of a nutrition ed...

Purpose Given that the recovery of the hospitality industry is hampered by worker shortages resulting from the loss of talents during the ongoing pandemic, the purpose of this study is to examine how professional identity affects hospitality employees’ psychological responses to the COVID-19 crisis and their intentions to leave the industry. Desig...

Pecans are a heart-healthy food, serving as an excellent source of unsaturated fatty acids, micronutrients, and phytochemicals. Despite rapid growth of the U.S. pecan export in global market, domestic pecan consumption has been stagnating, especially in attracting young consumers. This study seeks to investigate the effectiveness of the nutrition e...

As social media has developed in the past two decades, researchers have been investigating how to build brand loyalty on social media platforms. However, there is a lack of comprehensive review on the findings of studies in this area. The purpose of this study is to identify research gaps and inform future research directions by conducting a field...

During the COVID-19 pandemic, restaurant customers tended to avoid cash payment to prevent interpersonal contact, resulting in an increased global trend of mobile pay. Following this trend, this study aims to examine why consumers vary in their payment preferences at chain restaurants (mobile vs. traditional payments) as well as how their preferenc...

This research aimed to understand the effectiveness of food waste prevention messages. Two studies utilized a 2 by 2 experimental design (environmental versus societal message focus; positive versus negative message framing) to examine participants’ perceived importance, attitudes, and behavioral intention toward reducing food waste in the dining f...

This article uses evidence from a piece of action research conducted in the UK hospitality industry to explore the effectiveness of work‐life balance initiatives in helping women progress to senior management. It explores the main barriers to women's progression and highlights the long hours associated with managerial roles as a major problem. The...

The current study assessed the relationships between Corporate Social Responsibility (CSR), perceived quality, price fairness, satisfaction, and conative loyalty in the context of local food restaurants. Given the demand of customers for CSR and local foods in restaurants, stakeholder theory, and social identity theory were used to assess whether p...

This research note aims to understand the impact of terrorist attacks on the peer-to-peer, short-term rental (P2P-STR) market. By utilizing Parisian Airbnb data, an event study analysis was conducted to understand how the P2P-STR market performance and demand changed after a significant terrorist attack in November 2015 in Paris. The results indica...

Microgreens are young and immature plants that are harvested after the development of the cotyledon leaves, or seed leaves. Because of their potent flavors and appealing sensory qualities, microgreens have gained popularity. This study aimed to investigate the differences in sensory attributes and consumers’ perception between microgreens from comm...

Microgreens are young and tender vegetables or herbs that provide attractive color, flavor, and nutrition. The purpose of this study was to evaluate the nutritional and sensory qualities of broccoli microgreens grown by different methods (hydroponically vs. soil grown) and from different sources (commercial vs. local farm). No significant differenc...

Purpose In hotels, room attendants are often invisible to hotel guests. This study aims to understand how customers would increase their voluntary tips when there was less or no personal interaction and communication between customers and service providers. Specifically, the purpose of this study is to investigate whether providing different greeti...

Due to increased technological development in the service industry, protecting consumers’ personal data has become a critical concern. When companies’ information systems are attacked and customers’ profiles are compromised after data breaches, customers may feel more vulnerable about their information privacy. This study uses hotel data breaches a...

Consumer behavior and food consumption comprise the largest amount of waste in the food chain. This study aimed to identify the relationships among consumer environmental concerns, their awareness of food waste, demographics, and their food consumption. The findings suggest that food waste prevention is positively influenced by consumers' environme...

Since cyber-attacks have become a significant concern in the hospitality industry, hospitality professionals need to address vulnerabilities and capabilities when data breaches take effect at hospitality organizations. This study investigated: (1) how a hotel data breach incident from different information channels influence consumers’ perceptions,...

Purpose: This study attempts to explore and identify critical ethical incidents encountered by senior managers employed in international hotels in Taiwan. Design/methodology/approach: An in-depth interview was conducted to collect data from 22 senior managers. By using the critical incident technique (CIT) to analyze the interview data, 161 critica...

Purpose The purpose of this conceptual paper is to underline several issues related to cybersecurity in the hospitality industry; address the importance of evaluating cyber risks, vulnerabilities and capabilities; and provide suggestions for hospitality operators to minimize the damage that cyberattacks could cause. Future research addressing cyber...

Food waste not only has significant and negative impacts on the environment but also harms food businesses due to rising food costs. This study investigated consumers’ perceptions, attitudes, and behavioral intentions toward a food waste prevention campaign in buffet-style restaurants. The results indicate that an environmentally focused message ha...

Purpose The purpose of this paper is to explore business travelers’ sleep experience in hotels by measuring sleep quality and determining the extent to which hotel attributes, demographic characteristics, and hotel quality level influence their sleep quality while staying in hotels. Design/methodology/approach This study utilized a self-reported...

This research note incorporates stress process theory to explore what stress-coping strategies have been adopted by business travelers. The results indicate that travel competence, social support, and destination activities, are three key components of the coping strategies business travelers utilize to decrease their stress on the road. Also, this...

Purpose This study investigated how the levels of perceived information influence consumers’ purchase evaluations and intentions when making hotel reservations on an opaque-selling travel website. Due to the uniqueness of the opaque-selling model, consumers must book a hotel room without knowing the hotel’s identity. Thus, consumers’ decision-maki...

The purpose of this research is to identify stressors related to business traveling. Business travel stress embraces situational, emotional, and physical conditions that restrain personal needs and work expectations. The findings from this study recognize six factors of travel stress: travel arrangements, hotel/airline preferences, travel inconveni...

The purpose of this study was to investigate the factors that influence travelers’ decision-making process while searching and booking hotel deals. This study indicated that consumers’ cognition directly and significantly influenced their intent to book hotel deals. Although consumers’ affection did not have a positive and significant influence on...

The method of opaque-selling websites provides leisure travelers an option to lower their travel expenses. Through this method, travelers blindly make a reservation at a profoundly discounted price with limited product information available. Compared with booking hotels through a transparent travel website, consumers may perceive a higher level of...

Previous research has indicated that gender is an imperative factor that influences consumers’ online purchasing behavior. The traditional view of gender differences in consumer behavior states that females are influenced by emotional gratification and seek promotions more frequently than males. This study aimed to investigate whether gender differ...

Opaque selling Web sites are considered to provide deep discounted rates compared with a products’ market price. However, consumers have to endure several uncertainties that are associated with purchasing a product with an unknown identity. This article aims to identify how consumers assess the perceived benefits and risks when purchasing opaque tr...

Purpose ‐ The purpose of this paper is to examine how effectively hotels are using Facebook as a marketing tool and how consumers are interacting with the property by measuring the number of fans, customer comments, and accuracy of information provided. Design/methodology/approach ‐ This paper is based upon a content analysis, inquiring into 100 ho...