Hotman Panjaitan

Untag Surabaya University | untag · Faculty of Economics and Business

ABSTRAK This study aims to find clarity about the role of promotion as a mediating variable on the relationship between product quality and price perception with purchasing decisions, by designing and forming a research model. This research approach is quantitative, explanatory. The population in this study were users of oppo smartphones in Surabay...

Customer value has long been believed to be a direct trigger for increased tourist satisfaction, but as a mediating variable, it still needs to be proven further. This paper aims to examine the causal relationship between research variables, as well as to examine the role of customer value as a mediating variable in the relationship between service...

Competitive aggressiveness has long been believed to be the direct trigger for increased business performance, however, as a mediating variable it still needs to be further proven. This paper aims to examine the causal relationship between network capability, knowledge creation, innovativeness, competitive aggressiveness, and business performance o...

This study is to examine the effects of service quality, customer relationship learning, product quality, and customer engagement on increasing customer value. The researchers propose a model, and plan to show the concept of customer engagement variables as intervening variables. The study population includes the customers of Bank Jatim and uses th...

The COVID-19 pandemic weakened the small- and medium-sized enterprise (SME) sector. The decline in turnover is one that is felt by the batik industry in East Java, and the decline in turnover in the batik industry is very drastic. This research was conducted to prove the influence of the COVID-19 pandemic on SMEs in the batik industry. One model...

Covid-19 Pandemic, making medical officers who served in the referral hospital for patients with Covid-19 more busy. There is even a referral hospital, to reject patients because the treatment room is full. The study was conducted at the Covid-19 pandemic non referral hospital, where most of the staff worked at the Referral Hospital. The study was...

This research was conducted to obtain a clear relationship between the strategy of city branding in increasing tourist visits to the city of Batu Indonesai. The researcher proposes a new model and wants to explain the concept of a new indicator on the brand value destination variable. From the results of testing the model, using structural equation...

Purpose: This research was conducted to seek clarity, and find the right solution to answer the problem of why product sales declined while the promotion strategy was carried out intensively. Design/methodology/approach: A sample of 399 respondents was taken proportionally from users of 4 types of polygon bicycles in Indonesia. The sampling method...

This research was conducted to obtain a clear relationship between the strategy of city branding in increasing tourist visits to the city of Batu Indonesai. The researcher proposes a new model and wants to explain the concept of a new indicator on the brand value destination variable. From the results of testing the model, using structural equation...

This research wants to prove that the development of product innovation, competitive advantage and effective strategies are critical to the company's success. The population of 8,701 small businesses Food industry. The number of samples was 382 respondents drawn proportionally from 12 cities. Criteria for respondents are business owners. It is prov...

This study aims to determine the effect of product quality, brand image and attract on impulsive purchases and their impact on intentions to buy Ajifol liquid organic fertilizer in East Java. Using the Slovin formula, the number of samples was 340 respondents, and SEM analysis. The results showed that: Product quality, brand image, and attractivene...

The banking industry should improve service quality to customers in ways that make it easier for customers to conduct financial transactions, thereby generating satisfaction. The purpose of the study was to determine the role of personal relations as a moderating variable. Also service performance capabilities in raising the bank's image, satisfa...

This study talks about the comparison of campaign fund management between candidates for Mayor and Deputy Mayor in Probolinggo City in the 2018 election. Data analysis by determining ranking is then discussed descriptively. The election results held on June 27, 2018 were won by candidate pair Habib Hadi with Soufis Sobri with 60,354 votes (48.09%)....

Health has become an important part for the community because with maximum health then someone will be able to run their activities well. Good public health will create a peaceful state of life. A healthy body is a desire of all people so that in an effort to realize a healthy condition, it must be done several things, one of them by organizing hea...

This paper discusses the causal relationship between product advantages (PAs), customer relationship marketing (CRM), service quality (SQ), and customer satisfaction (CS) of Bank Syariah Mandiri in Surabaya. The population in this study is a customer savings Bank Syariah Mandiri, which is in 3 branches offices and 15 sub-branches in Surabaya. From...

This study discusses the impact of satisfaction and customer engagement as Intervening variable to customer loyalty: Study at XL Resto & Cafe Surabaya. The study population is all residents in Surabaya who have ever enjoyed the dish, XL Resto & Cafe. By using SEM rules the sample size is 100 respondents. Test model with Maximum Likehood Estimation...

ABSTRACT Competition among colleges in getting new students is getting fiercer. They are required to be able to have competitive advantages through improving facilities and image of the college to students and candidate students. The population in this research is students who are at least in the second year and come from private universities that...

Competition among colleges in getting new students is getting fiercer. They are required to be able to have competitive advantages through improving facilities and image of the college to students and candidate students. The population in this research is students who are at least in the second year and come from private universities that have used...

This study tried to determine and analyze the performance of marketing through customer relationship marketing (CRM), market orientation, and the image of Islamic Banks in Kediri, East Java, Indonesia. The population in this study some 65 873 customers who have savings in five Islamic Banks. Testing of the model is done with Generalized Least Squar...

This research talked about client loyalty in the East Java Bank of Perak Branch,Surabaya. This research was focused on the enhancement of client loyalty based on theservice quality, and relationship marketing. From the testing results on the model in thisresearch, by using random sampling, structural equation model (SEM) analysis, and theassistance...

Article history: This research talks about total quality service and customer relationship management effects toward customer satisfaction and its impact on customer loyalty.Fast Food Restaurant KFC, always strive to continue to make improvement in total quality service, so that customer satisfaction can be maintained, which in turn will have an im...

Private universities should realize the appropriate quality requirements demanded by consumers. Where quality is the issue in a consistent and efficient way to deliver what is desired and expected by consumers. Consumer response is reflected in the prospective student's decision to choose private Universities that provide the best quality service i...

The result of model test in this study is capable of explaining the relationship between the application of information technology and on-line academic information system on service quality and private unversity image in East Java. Using proportional random sampling, structural equation model (SEM) analysis and with the assistance of Amos software,...