Hossein Olya

Hossein Olya
The University of Sheffield | Sheffield · Management School

Head of Marketing and Cultural & Creative Industries

About

93
Publications
55,810
Reads
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1,900
Citations
Introduction
Professor, Chair and Head of Marketing and Cultural & Creative Industries, University of Sheffield, Sheffield, UK please see see more at: http://olyah.com
Additional affiliations
October 2021 - October 2021
The University of Sheffield
Position
  • Head of Department
October 2019 - October 2021
The University of Sheffield
Position
  • Managing Director
March 2019 - March 2019
University of International Business, Almaty
Position
  • Trainer
Description
  • I have successfully delivered training sessions on how to build research capacity in business and management to PhD students and junior members of staff.

Publications

Publications (93)
Article
This empirical study developed and tested configural models for predicting residents' support for tourism development (RSTD). The main contributions of this study are to propose a new analytical method for modeling the complex interactions of RSTD indicators, advancing the necessary theory to support both the ordinary and heterogonous relationships...
Article
Full-text available
This empirical study improved our understanding of how to simulate visitors’ pro-environmental behavior intentions (PEBIs) during interpretive marine turtle tours in Cyprus. Complexity theory was applied as a sufficient theoretical basis of the proposed configurational model that was tested using fuzzy set Qualitative Comparative Analysis (fsQCA) a...
Article
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Purpose: This empirical study aims to examine the causal models that predict disabled tourists’ behavioral intentions to use peer-to-peer (p2p) accommodations. This study also explores the causal models through complex combinations of demographic factors, host attributes, and the levels of perceived charm, convenience, and other service features of...
Article
Full-text available
This empirical study entailed proposing conceptual models for investigating customers' satisfaction, their intention to recommend, and their continued intention to purchase and consume halal products and services. Complexity theory was used to support the developed models. The study applied a symmetrical analysis to investigate the risk factors tha...
Article
Purpose This paper aims to understand the impact of smart working on employees’ quality of life. The service-dominant logic indicates that key actors, including employees, are resource integrators. This empirical study contributes to the current knowledge of transformative service by expounding on smart working practices and their relationship with...
Article
Space travel involves complicated processes, and the potential tourists may avoid these trips at any stage due to various risks and costs. The avoidance intention has serious implications for both the tourists and the services. Applying a push-pull-mooring (PPM) framework, we modelled space tourist's avoidance intention. We developed a model that i...
Article
Purpose This empirical research conceptualises the impact of celebrity effectiveness on consumer purchase intention, with customer perception and attitude as mediators. A cross-cultural approach is adopted to analyse consumer response to celebrity branding across Britain and Pakistan containing non-explicit and explicit sex appeals. Design/methodo...
Article
This research advances the current knowledge of tourism expenditure by adapting a new analytical approach to understand expenditure differentials along their conditional distributions, based on multiple segmentation criteria. Using data from survey and secondary sources, we approximate tourists’ required utilities via prosperity at their countries...
Article
This empirical study examines residents’ decision-making process in preserving Jeju Batdam as a World Agricultural Heritage Site. Accordingly, it extends the model of goal-directed behavior (MGB) by including cultural worldview and sustainable intelligence as triggers of desire and behavioral intentions of residents to preserve the agricultural her...
Article
Full-text available
This study extends current understanding of how gender shapes value co‐creation, perceived service quality, and turnover intention within health and fitness clubs. Survey responses were collected from 485 fitness club customers in Iran. Partial least squares structural equation modelling (PLS‐SEM) was deployed to demonstrate the effects of predicto...
Article
Increasing technological innovation means level 5 fully autonomous vehicle pods (AVPs) that do not require a human driver are approaching reality. However, the adoption of AVPs continues to lag behind predictions. In this paper, we draw on Mowen's (2000) 3M model taking a multi-analytical approach utilising PLS-SEM and fuzzy set qualitative compara...
Article
Purpose Big data analytics (BDA) is recognized as a recent breakthrough technology with potential business impact, however, the roadmap for its successful implementation and the path to exploiting its essential value remains unclear. This study aims to provide a deeper understanding of the enablers facilitating BDA implementation in the banking and...
Article
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Although social media analytics has been extensively adopted by the hotel industry, how hotels leverage social media analytics capability (SMAC) to create business value remains unclear. Underpinned by real options theory (ROT), this study presents a framework to examine the mechanisms by which organisational agility indirectly influences hotel per...
Article
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The innovative application of smart devices in healthcare promotes real-time sensing, enables intelligent services, and accelerates medical progress, which ultimately boosts clinical trial efficiency, timely diagnostics, and effective patient-centred care. Despite its proven capabilities, the Internet of Medical Things (IoMT) can flourish only if u...
Research
Full-text available
This the first survey of the impact of Covid-19 on fundraisers working in the UK's non-profit arts and cultural sectors. The survey is supplemented with data from semi-structured interviews.
Article
This empirical research contributes to the current knowledge of sustainable destination management by applying nudge and value belief norm theories. The objective of this study is to investigate the effects of sustainable intelligence, destination social responsibility (DSR), biospheric value, and visit experience on pro-environmental behaviour in...
Article
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Using a resource-based view and dynamic capabilities approach, this study investigates both the internal and external factors influencing competitive advantage in the hotel industry. For this purpose, we examine how organizational capabilities may lead to customer relationship building and in turn to competitive advantage. We further test the moder...
Article
Purpose – Based on complexity theory, this study develops a configurational model to predict the profitability of Halal cosmetics firms in the Indonesian and Malaysian markets. The proposed research model involves two level configurations—industry context and selling strategies—to predict high and low scores of a firm’s profitability. The industry...
Article
Drawing on the Conservation of Resources Theory (COR), and a gender perspective, this study proposes and tests a conceptual model postulating relationships between sexual harassment, burnout, perceived social and organizational support, psychological well-being, and job satisfaction. A survey of Turkish female tour guides resulted in 221 valid ques...
Article
This paper aims to provide a systematic review of the academic literature on the sharing economy (SE) phenomenon within hospitality and tourism and identify knowledge gaps that may present opportunities for further research. Using Scopus and WOS, 486 articles published from 2010 to 2019 were identified, out of which three themes emerge as predomina...
Article
Full-text available
Purpose – This research proposes guidelines for the joint use of partial least squares structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA) to combine symmetric and asymmetric perspectives in model evaluation, in the hospitality and tourism field. Design/methodology/approach – Our study discusses PLS-SEM as...
Article
Using the theories of complexity and the spiral of silence, this paper aims to understand how combinations of perceived news, brand gender, and participation explain conditions leading to brand love and customers’ attitudinal loyalty within online contexts. Drawing from a two-stage, mixed-method approach, results indicate that passive participation...
Article
Customer needs in service settings are idiosyncratic. Responding to these unique needs requires frontline employees to be creative. Little research looks at the drivers of service employee creativity. We aim to fill that void by assessing two potential key creativity drivers, control mechanisms and management orientations. We collected data from fr...
Article
This study argues that method should work hand-in-hand with theory to be able to generate impactful outcomes. This study provides three methodological, theoretical and practical contributions to the current body of knowledge on tourism development from residents’ perspective. First, five analytical approaches—namely, covariance based-structural equ...
Article
Full-text available
Purpose This study aims to investigate the combinations of religiosity, cosmopolitanism and perceived destination image leading to satisfaction and loyalty amongst Muslim consumers within the Maldivian tourism and hospitality context. Design/methodology/approach Using fuzzy-set qualitative comparative analysis (fsQCA), this study reveals that dive...
Article
Accommodation is a fundamental part of tourism, and it plays an important role in the tourist experience. The emerging economy and especially the peer-to-peer accommodations (P2P) have shaken up the conventional accommodations sector. While most P2P accommodation studies have focused on the monetary platform, which includes Airbnb, there is little...
Article
Accommodation is a fundamental part of tourism, and it plays an important role in the tourist experience. The emerging economy and especially the peer-to-peer accommodations (P2P) have shaken up the conventional accommodations sector. While most P2P accommodation studies have focused on the monetary platform, which includes Airbnb, there is little...
Article
This study investigates the effects of hotel's sustainability practices in three areas of sustainability and familiarity with those practices on hotel guest satisfaction and loyalty in the Kazakhstan hotel industry. Using a structural equation modelling (SEM) and fuzzy-set Qualitative Comparative Analysis (fsQCA), findings reveal that social and en...
Article
This empirical study applies complexity theory to understand complex interactions of demographics and medical tourism index (MTI) dimensions in predicting causal models leading to high and low levels of satisfaction and behavioral intentions among medical travelers. A questionnaire-based survey is applied to investigate causal models (i.e., a combi...
Article
Full-text available
Background: Medical and healthcare tourism is an important area influencing destination development. Considering the geographical location of Kermanshah City, Iran and presence of the associated experts, the medical and healthcare tourism and entrepreneurship development are among the key resources for the sustainable development of Kermanshah. Obj...
Article
The principal purpose of this study has been to investigate the impact of an asset disposal strategy, often coupled with share repurchase programs, by international hotel companies on financial performance, earnings stability and share values. Utilising ratio analysis, stock returns and risk-adjusted measures, the study analyses the differences in...
Article
Full-text available
The use of less vulnerable species to climate change such as medicinal plants can be considered as a coping strategy for adapting to climate change. This paper aims to evaluate the suitability of the arable lands located in the Daryache-Namak basin, Iran, for cultivation of several medicinal plants. An approach based on the fuzzy logic was develope...
Article
Full-text available
This study applies tax planning theory to develop a seasonal tax strategy as an alternative to a fixed tax rate for shared lodging platforms such as Airbnb, to increase hosts’ revenue and to address seasonality in tourism. The annual revenue of the various types of accommodation is used to calculate a seasonality index by the moving average method,...
Article
Drawing on cumulative prospect theory (CPT), we measured the risk and motivational factors involved in 'canal boat tours' and used these to test conceptual models to predict canal boat tour participant's behavioural intentions in France. Data were collected using face-to-face questionnaire surveys and subjected to rigorous analysis. In-depth interv...
Article
Nature-based solutions (NBS) are becoming increasingly crucial as NBS brings diverse health-related benefits to travelers and workers in the tourism business sector. This research explored the influence of green atmospherics as NBS on airport occupants' mental health value, image, and loyalty generation processes. A quantitative approach with a fie...
Article
Nature‐based solutions (NBS) are becoming increasingly crucial as NBS brings diverse health‐related benefits to travelers and workers in the tourism business sector. This research explored the influence of green atmospherics as NBS on airport occupants' mental health value, image, and loyalty generation processes. A quantitative approach with a fie...
Article
Full-text available
Purpose This paper aims to explore a complex combination of four realms of the experience economy in formulating memories and satisfaction among festival visitors by using augmented reality (AR), thus engaging visitors in the physical science experience. This study also identifies necessary conditions to achieve desired responses from visitors. De...
Article
This empirical research deepens current knowledge of tourism destination image by conceptualization of image of sun, sand, and see (3S) tourism and investigates its impact on tourist attitude toward 3S tourism. This research project also examines the impact of attitudes toward 3S tourism on visit intentions and word-of-mouth intentions as two behav...
Article
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Spatiotemporal modeling of daily rainfall may establish the spatial relationships between different stations which is important issue in hydro-climatology and has been addressed by various studies. The aim of this study is to compare three multi-site models, i.e. hidden Markov model (HMM), non-homogeneous hidden Markov model (NHMM), and K-nearest n...
Article
Full-text available
Underpinned by complexity theory, this study investigates whether the influence of social and physical servicescape on international travelers' dissatisfaction and misbehavior differs between two characteristically different international airports in Iran. Partial Least Squares (PLS) and Multi-Group Analysis (MGA) were employed to test the conceptu...
Conference Paper
Full-text available
Artificial Intelligence (AI) is influencing all aspects of human and business activities nowadays. Although potential benefits emerged from AI technologies have been widely discussed in many current literature, there is an urgently need to understand how AI can be designed to operate responsibly and act in a manner meeting stakeholders' expectation...
Article
The principal purpose of this study has been to investigate the impact of an asset disposal strategy, often coupled with share repurchase programs, by international hotel companies on financial performance, earnings stability and share values. Utilising ratio analysis, stock returns and risk-adjusted measures, the study analyses the differences in...
Article
Full-text available
Purpose This empirical study aims to investigate the influence of socially supportive services provided by commercial senior living services on older customers’ social well-being. This study seeks to test the moderating role of social connectedness on the above associations. It explores necessary conditions and causal recipes from the combination o...
Chapter
It is broadly acknowledged that festivals are powerful, interactive venues that have the potential to stimulate feelings of nostalgia. Festivals and cultural events serve as one of the main cultural places where individuals engage in the process of ‘sense making’, ‘self-exploration’, ‘self-discovery’ and ‘yearning for a past’ through interactive so...
Article
Festivals provide opportunities for experiential consumption, attracting both first-time and repeat visitors. However, current understanding of the perceptual and behavioural differences between these groups remains incomplete. This study investigates how experiential purchase quality influences experience self-connection and braggart word-of-mouth...
Article
This study extends the current knowledge of behavioral intention of space travelers based on motivation and risk antecedents of undertaking a space trip. Using cumulative prospect theory, we develop and test research models to investigate sufficient motivation and risk antecedents on behavioral intention, to explore complex combinations of above an...
Article
This study is designed to explore halal-friendly destination attributes in South Korea and identify the particular role of the attribute factors in forming destination image and behavioral intentions. In order to achieve this objective, a psychometric process was used. A qualitative approach (i.e., interview) was initially employed to identify poss...
Article
Full-text available
Based on complexity theory, this study examines a configurational model that uses motivation antecedents and demographic configurations to explore the causal recipes that lead to high and low levels of Asian visitor satisfaction and loyalty. Data were collected from 183 Chinese and Japanese visitors to the Hanok heritage site in Seoul, South Korea....
Article
Full-text available
Purpose This study aims to present a unique perspective on the application of the theory of planned behaviour (TPB) in the context of the green lodging industry via configurational modelling of three TPB dimensions in formulating hotel visitors’ behavioural responses. Attitude towards behaviour, subjective norms and perceived behavioural control ar...
Article
Full-text available
This paper investigates the intentions of tourists to purchase climate insurance as part of their holiday packages. A research model, based on Bagozzi’s reformulation of attitude theory designed to examine the relationships between climate expectation-disconfirmation and the behavioral intentions of tourists in purchasing tourism climate insurance,...
Article
Full-text available
This empirical study investigates the causal factors affecting support for sustainable tourism development (SSTD) at a world heritage site in Bisotun, a city in Kermanshah Province, Iran. It uses social exchange theory to assess the effects of community attachment, community involvement, perceived benefits, and perceived costs on SSTD. Using social...
Article
The purpose of this empirical study is to investigate the effect of general risk, a multidimensional factor, on halal customer trust, satisfaction and intention to recommend halal food. The study also calculates the mean comparison of trust, satisfaction and intention recommendation across the demographic variables of halal customers. Our results f...
Article
This study examines the relationship between transformational leadership and organizational performance by evaluating the mediatory role of corporate social responsibility (CSR) and organizational innovation which has received considerably less attention in the literature. This study introduces CSR and organizational innovation as potential mediato...
Article
Full-text available
This study aims to identify how the paradigm of outbound tourism expenditure (OTE) research transforms from economic to social concern. It also explicates the evolution of OTE from an advocacy platform to a sustainability platform. This study adopts a hybrid of narrative and systematic reviews to study OTE as a complex social phenomenon. This hybri...
Chapter
This chapter focuses on life satisfaction of residents in Mashhad, the capital city of Razavi Khorasan in Iran, that with 20 million annual visits is recognized as one of the world's most visited religious destinations. Mashhad has been nominated as the Asian capital of Islamic culture in 2017. This study aims to investigate how life satisfaction o...
Article
Full-text available
In the present research, the process of vacationers’ pro-environmental decision formation for environmentally responsible museums was examined. This research employed and broadened the value-belief-norm theory, using satisfaction with green product use, green trust, and frequency of past behavior for green product use as predictors. A structural eq...
Article
Full-text available
In the context of the sharing economy, Airbnb has become a formidable mode of accommodation in the tourism industry worldwide, with a presence in over 34,000 cities in 191 countries. However, the risks associated with online bookings are significant dimensions of this e-market domain. This study assesses Airbnb hosts’ perceived risks and investigat...
Article
Full-text available
Purpose: Using data from 104 countries over a six-year period (2009-2014), this study proposes a value-added predictor in service industries based on the eight indicators of the prosperity index, namely economy, entrepreneurship and opportunity, governance, education, health, safety and security, personal freedom, and social capital. Design/methodo...
Article
There is a lack of published research on individuals' decision-making for pro-environmental behaviors while traveling on cruise ships. This study included the cognitive, affective and normative processes related to this, and considered their interrelations in the prediction model of passenger cruising intention in an environmentally responsible way...
Article
While workplace resources are generally viewed as positively affecting performance, some studies indicate that not all resources increase performance. This study addresses the controversial disparate effects of workplace resources on performance by exploring functionally classified workplace resources in self-managing service teams and their relati...
Article
This article provides a new insight into knowledge-based management of mega-events by highlighting the significance of weather at destination selection and scheduling events as an adaptive strategy toward climate change. Concerning the environmental and socio-economic costs of weather ignorance in event management, which may result in cancelation a...
Article
Full-text available
This study aims to examine residents' perceptions of the environmental impact of mass religious tourism in Mashhad, Iran. Although numerous studies have examined residents' perceptions regarding the impact of mass religious tourism, there is a paucity of research specifically assessing the spatial pattern of the environmental impact of religious to...
Article
Full-text available
This empirical study deepens our understating of support for sustainable tourism development (SSTD) from the perspectives of various community groups in Pamukkale, a world natural and cultural heritage inscribed on the UNESCO list. A quota sampling technique was used to survey the views of three communities: business, farmers, and the government. O...
Article
Full-text available
Alternatively, to other studies that used parametric distributions (e.g. Gamma) in the estimation of the Standardized Precipitation Index (SPI), this study aims to apply a nonparametric method based on Kernel Density Estimator (KDE) for calculating the SPI. Results of the proposed method were compared with the ones from the most widely used paramet...