
Homero Gil de ZúñigaUniversity of Salamanca · Área de Ciencia Política y de la Administración
Homero Gil de Zúñiga
Universidad Europea de Madrid, PhD; University of Wisconsin - Madison, Phd
About
209
Publications
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Introduction
I currently serve as Distinguished Research Professor - Chair in Political Behavior at University of Salamanca (Spain), where I lead the Democracy Research Unit (DRU), as Distinguished Professor of Media Effects & AI at Pennsylvania State University (USA), and as Senior Research Fellow at Universidad Diego Portales (Chile).
Additional affiliations
September 2020 - November 2024
Publications
Publications (209)
Individuals harboring perceptions that the “news will find me” (NFM) tend to be less active consuming traditional media, preferring news online and on social media. NFM has also been linked with lower political knowledge and political participation over time. What remains to be seen, however, is whether high-NFM individuals are in fact less likely...
This retrospective review of nearly a century of publications in Journalism and Mass Communication Quarterly (JMCQ) traces the maturation of media studies toward a scientific discipline. The field’s dominant paradigms—media effects and communicator uses—persist, adapt, and diversify over time, yielding actionable insights. Challenges include (a) br...
This essay is an introduction to the special issue on “Rethinking and Expanding Communication Theories on HCR’s 50th Anniversary.” We begin by arguing that communication research has expanded substantially since Human Communication Research’s inaugural issue. However, in light of changes in communication technologies, political discourse, means of...
For over two decades, political communication research has hailed the potentially reinvigorating effect of social media on democracy. Social media was expected to provide new opportunities for people to learn about politics and public affairs, and to participate politically. Building on two systematic literature reviews on social media, and its eff...
Citizens’ assessments of government performance are rooted in their judgement on how public policy responds to their concerns, a key element for a sustainable democracy. However, conspiracy mentality, where individuals believe in larger plans orchestrated by powerful entities or the government, may impact such judgement. To examine the antecedents...
Drawing on a Spanish representative two-wave panel survey, this study examines the role predicting the intent for paying for news of (a) a culture of free mindset, and (b) pay for news injustice. Findings suggest that both variables negatively predict citizens’ intent to pay for public affairs information. Furthermore, the study also advances the m...
Evidence suggests that populist parties, especially but not exclusively of the radical right, are more supported by men and can be a threat to gender equality. However, systematic analyses are missing regarding the connection between individuals’ attitudes towards gender equality and populism. We examine this link using original panel data gathered...
Research revolving social media and democracy has exploded. For almost two decades, scholarship has offered new theories, revisited some old ones, and provided empirical evidence that helped cast a strong light on social media effects over people’s social life, and democracy at large. Thanks to social media, citizens consume news, express their pol...
A funa, a public denouncement aimed at raising moral condemnation of a person accused of perpetrating a crime or injustice, has become a major digital activism instrument in Latin America, particularly in Chile. Originated in the human rights movement in the 1990s, funas re-emerged as a new form of online activism that hybridized with a Latin Ameri...
Research has noted that political content on social media, both accurate and fake, may lead users to reconsider their political opinions and be persuaded. This study contributes to this topic by examining how political attitude change in social media unfolds according to users’ perceptions. Our findings, based on in-depth interviews with 30 Spanish...
Political consumerism has emerged as a popular form of participation among lay citizens. For the most part, research has delved into the main antecedents that explain this type of consumption. However, research has generally neglected to consider political consumerism as an independent variable, and its role influencing and igniting other forms of...
Purpose
In the past few years, research focusing on misinformation, referred to broadly as fake news, has experienced revived attention. Past studies have focused on explaining the ways in which people correct it online and on social media. However, fewer studies have dealt with the ways in which people are able to identify fake news (i.e. fake new...
Building upon previous literature on political behavior, contentious social movements, and political communication, this paper aims to identify which experiences of political participation are associated with illegal protest. Relying on a two-wave panel dataset from the US, we first provide an overview of the main types of political participatory b...
Prior research has delved into the diverse effects that social media news consumption has over broader social media interaction patterns. From social ties curation, to ties filtering, blocking, and other behaviors, social media news consumption has been empirically deemed to influence the way citizens socialize in these virtual spaces. Drawing on a...
Prior research highlights broad democratic benefits of sustained public trust in the government, and the confidence that the government performs responsively addressing citizens’ problems (i.e., unemployment, cost of living). As social media enhances citizens’ opportunities to interact with journalists and elected officials, little is known about t...
Technological media effects scholarship in the field of journalism and communication is experiencing a reinvigorated blooming due to the role of Artificial Intelligence (AI) and algorithm-based information. From news production to distribution and consumption, the whole journalistic chain of information media ecosystems and the principles that gove...
Purpose
Gender and geographical imbalance in production and impact levels is a pressing issue in global knowledge production. Within Health Sciences, while some studies found stark gender and geographical biases and inequalities, others found little empirical evidence of this marginalization. The purpose of the study is to clear the ambiguity conce...
Based on computerized and manual content analyses, we examined the theories, methods, topics, and authors’ backgrounds of the empirical articles revolving around politics and media published by Journalism & Mass Communication Quarterly (JMCQ) in its 100 years ( N = 424). The most common theories are agenda-setting, framing, and selective exposure,...
In the media convergence landscape, consumption of traditional, well-established media is increasingly combined with newer digital and online platforms such as blogs, podcasts, and social media, which has changed the way news users engage with media content. This study examines the relationship between hybrid media use-specifically, second screenin...
Drawing on discussions about the manifestation of incivility in online news comments sections, our research operationalizes the concept of incivility and suggests a methodological approach that relies on manual and automated text analysis and regression analysis to assess its prevalence and identify its predictors. Relying on a data analysis of ove...
With the rise of the internet and social media, many people find their news online, often only incidentally. Burgeoning research in this line of inquiry has explored the connection between incidental exposure to news (INE) and participatory political behaviors. However, certain peculiarities still need to be addressed in this area. Working with pan...
Ingroup favoritism can represent a challenge for establishing cooperation beyond group boundaries. In a behavioral experiment conducted across 17 societies ( N = 3,236), we tested pre-registered hypotheses forwarded by social identity and material security frameworks to account for ingroup favoritism in trust toward national ingroups. We related in...
Research has shown positive attitudes toward journalists and their roles foster pro-democratic outcomes. With the rise of social media as news sources, algorithms operate as gatekeepers, which may alter linkages between public opinion, journalists, and media trust. However, results from a panel-survey conducted in the U.S. underline citizens’ prefe...
The internet was once seen as a beacon of hope for democratizing public access to information, but scholars argue that social media has led to frustration, isolation, and pseudo-information. This volume presents empirical studies exploring paths to potentially rebuild ideal communication situations, if ever, in the digital age and cope with digital...
Research on the origin, dissemination, and support of conspiracy theories has skyrocketed. Studies reveal how individual antecedents such as people’s personality traits, intrinsic motivations, and broad social-psychological processes explain this phenomenon. Fewer studies, however, explored the role of cable news exposure. This study casts a new li...
The fundamental role of political discussions in democracy has been frequently highlighted by quantitative and qualitative literature at the intersection of political communication and media effects. Most research has revolved around whether, and if so under what conditions, social media platforms constitute public spaces where democracy can be nur...
Despite abundant studies on “fake news,” the long-term consequences have been less explored. In this context, this study examines the dynamic relationship between traditional and social news media use, fake news exposure—measured as perceived fake news exposure and exposure to actual fake news stories, and mainstream media trust. We found interesti...
A significant body of literature within political communication revolves around the constructive political virtues and blighting social and democratic consequences of political anger. For the most part, studies have focused on identifying the primary causes and antecedents of political anger. However, within the context of social media, fewer effor...
News organizations require sustainable business models with reliable revenue streams to perform their intended function in liberal democracies. Since the digital transition, however, many citizens have considerably shown high reluctance to pay for digital content, consequently jeopardizing journalists’ watchdog role and substantially eroding media...
Recent scholarship deals with the spread of fake news in social media, suggesting viable ways to slow down the spread of misinformation. Effective documented interventions rely on fake news identification and peer corrective actions. Based on a mixed-method convergent design, this study independently (1) investigates how citizens develop strategies...
Durante décadas, la literatura de las ciencias sociales ha mantenido la tesis teórica del círculo virtuoso entre el capital social y el compromiso cívico. Este trabajo trata de arrojar evidencia empírica sobre la vigencia de esta tesis teórica. Sustentado en dos concepciones teóricas de capital social (una centrada en la confianza interpersonal y l...
Este artículo introduce el volumen monográfico que lleva por título ‘Capital Social en Democracia: Una Perspectiva de la Influencia del Capital Social en Sociedades Diversas’. En primer lugar, este artículo captura brevemente y con una mirada temática amplia, las distintas acepciones y operacionalizaciones de Capital Social, y cómo se ha introducid...
This study compares the share of male/female as first authors, the growth of authors per paper, and the differences in publication productivity in the last decade of the most cited authors versus the field of communication (i.e., a representative sample of papers published in the field of communication). Results indicate that there are significantl...
Efficacy constructs play central roles in health, political, computer-mediated, environmental, and mass communication research. In this review, we sought to organize and evaluate the efficacy concepts that have accumulated in media effects scholarship. First, we characterize how media effects researchers have studied efficacy constructs, both as pe...
Prior research underscores the utility of political persuasion to sustain more engaged democracies and as a vital element in political campaigning processes. When citizens display increased openness to political attitude change, societies benefit as diverse viewpoints thrive, and less dissonant public spheres may be fostered. This contrasts with to...
In a world of polarized societies and radical voices hogging the public digital sphere, this thematic issue aims at identifying the different strategies of old and new social movements in the extremes of the political debates by focusing on the interplay between polarization, uses of the internet, and social activism. In order to disentangle these...
In recent years, there has been an increased academic interest revolving around the beneficial or pernicious effects of ideological extremity and (uncivil) political discussion over democracy. For instance, citizens’ ideological predispositions and higher levels of political discussion have been linked with a more active and vibrant political life....
In a world of polarized societies and radical voices hogging the public digital sphere, this thematic issue aims at identifying the different strategies of old and new social movements in the extremes of the political debates by focusing on the interplay between polarization, uses of the internet, and social activism. In order to disentangle these...
In a world of polarized societies and radical voices hogging the public digital sphere, this thematic issue aims at identifying the different strategies of old and new social movements in the extremes of the political debates by focusing on the interplay between polarization, uses of the internet, and social activism. In order to disentangle these...
Research on populist attitudes has bloomed in recent years, especially among political science and communication scholars. While this trend is undoubtedly positive to unravel what the causes and consequences of individuals' populism are, rapid accumulation of knowledge is also challenging, as numerous articles are published simultaneously using div...
There is a vast research tradition examining the antecedents that lead people to be politically persuaded. However, political opinion and attitude change in social media has received comparatively scarce attention. This study seeks to shed light on this strand of the literature by theoretically advancing and empirically testing a structural equatio...
Today’s public sphere is largely shaped by a dynamic digital public space where lay people conform a commodified marketplace of ideas. Individuals trade, create, and generate information, as well as consume others’ content, whereby information as public space commodity splits between this type of content and that provided by the media, and governme...
Prior literature on political filter bubbles suggests an overall positive association between social media use and political networks diversification. Sometimes, this might not be the case. This study argues that the News Finds Me perception (NFM) or the belief that “one” can be well-informed about public affairs without actively seeking informatio...
In this article, we test if conservatism predicts psychological wellbeing longitudinally. We based the study on previous findings showing that conservatives score higher on different measures of wellbeing, such as life satisfaction and happiness. Most explanations in the literature have assumed that conservatism antecedes wellbeing without consider...
Examining research patterns across scientific fields constitutes a growing research enterprise to understand how global knowledge production unfolds. However, scattered empirical evidence has casted light on how the publication diversity of the most productive scholars differ across disciplines, considering their gender and geographical representat...
While the discussion on the individual level variables that affect responses to political scandals has focused mainly on variables such as partisan identity or political cynicism, we suggest that media skepticism could also moderate whether and how individuals respond to political scandals. To test this relationship, we rely on panel data from the...
Social influence among people is widely understood to be a universal component of the human experience. However, studies of political behavior have generally approached social influence as specific to a type of behavior, such as voting, in a particular national context. There are good reasons to expect that social influence is observable across div...
Prior research on individual-level drivers of protest has primarily focused on legal protest. However, less is known about what makes people engage in unlawful protest activities. Building upon previous literature on the collective action dilemma, socialization on violent and high-risk social movements, and political psychology, we expect that ille...
Prior studies have theorized a positive association between people's populist attitudes and an increased use of social media to consume news, which will be mainly driven by individuals' engagement with news that reflects their people-centered, anti-elitist, and Manichean understanding of politics. However, such general connection remains elusive. T...
According to lifestyle politics theory, social media platforms introduce new ways for people to engage in civic life. Based on the communication mediation model, prior scholarship laid out theoretical and empirical foundations for how media exposure to the news positively influences people’s political participatory behavior through supplemental com...
Recent changes in the media environment make it easier than ever for people to actively shape their news repertoires according to their habits, needs, and preferences. As convenient as these practices seem, they may favor the development of misperceptions such as “news finds me” perception (NFM) and make it easier for some people to disconnect from...
Prior scholarship has consistently shown that informed citizens tend to better understand government actions, expectations, and priorities, potentially mitigating radicalism such as partaking in illegal protest. However, the role of social media may prove this relationship to be challenging, with an increasingly pervasive use of applications such a...
Prior research highlights substantial beneficial effects of political user-generated content (UGC) in society, such as diversifying political viewpoints, mobilizing the electorate, and fostering citizens’ civic engagement. However, important user asymmetries exist when creating political content. Gender, age, media uses, and skills gaps have been i...
Research revolving social media and democracy has exploded. For almost two decades, scholarship has offered new theories, revisited some old ones, and provided empirical evidence that helped cast a strong light on social media effects over people’s social life, and democracy at large. Thanks to social media, citizens consume news, express their pol...
Resumen La investigación en torno a las redes sociales y la democracia se ha disparado. Durante casi dos décadas, la investigación ha ofrecido nuevas teorías, revisado algunas teorías antiguas y proporcionado evidencia empírica que ha ayudado a arrojar luz sobre los efectos de las redes sociales en la vida social de las personas y la democracia en...
Objectives
Scholars are increasingly investigating the role of citizens’ personality in activating political behavior. We test whether extraversion is associated to collective political activities (i.e., activities that include social interaction) and individual ones (i.e., activities that do not include social interactions).
Methods
We use origin...
A generalized climate of distrust in political institutions is not functional to healthy democracies. With the advent of social media, recent scholarly efforts attempt to better understand people's conspiracy theory beliefs in inhibiting institutional trust. This study contributes to this literature by considering the direct antecedent effects of u...
Citizens’ political knowledge is regarded as a vital element for well-functioning democracies. Accordingly, there is a vibrant literature assessing the link between individuals’ news seeking behavior and learning about public affairs. There are, however, more limited efforts devoted to clarifying how incidental news exposure may facilitate politica...
Using data from a two-wave panel survey among 18 countries worldwide, this study investigates the individual- and country-level antecedents of the “News Finds Me” perception (NFM). Results show that older, more educated, and individuals belonging to the ethnic majority are less prone to develop the NFM. However, social media (news) use, incidental...
In todays’ progressively polarized society, social media users are increasingly exposed to blatant uncivil comments, dissonant views, and controversial news contents, both from their peers and the media organizations they follow. Recent scholarship on selective avoidance suggests that citizens when exposed to contentious stimuli tend to either negl...
Purpose
Traditionally, most readers' news access and consumption were based on direct intentional news seeking behavior. However, in recent years the emergence and popularization of social media platforms have enabled new opportunities for citizens to be incidentally informed about public affairs and politics as by-product of using these platforms....
Ordinary citizens are increasingly using mobile instant messaging apps such as WhatsApp for politically-related activities. Compared to other ‘semi-public’ online platforms, WhatsApp provides a more intimate and controlled environment in which users can almost simultaneously gather and share news, discuss politics, and mobilize others. Relying on t...
Since the emergence and growing popularity of digital technologies and social media platforms, the relationship between professional and citizen journalism has been challenging. In recent years, however, this critical relationship has de-escalated due to a growing collaboration in shaping a complemental news repertoire. This study examines how soci...
To examine whether mass media and social media relate to political knowledge, the study draws upon an original survey of adults from 11 countries, the 2014 CESifo DICE Report on public service broadcasting, and the 2015 Press Freedom Index by Freedom House. Findings reveal that news use via television, newspapers, online news sites, and social medi...
Today, people are increasingly exposed to news on various channels without actively seeking it. However, less is known about the link between the so-called incidental news exposure (INE) and actual news consumption. Using a two-wave panel data set from 18 countries around the world, we study the so-far under researched relation between INE and news...
This study places the “cognitive elaboration model” on news gathering and political behavior within the dual-processing “elaboration likelihood model” to derive hypotheses about the effects of incidental news exposure and tests them using two-wave panel data. Results indicate incidental news exposure predicts online participation but not offline pa...
With today's research production and global dissemination, there is growing pressure to assess how academic fields foster diversity. Based on a mathematical problem/solve scheme, the aim of this study is twofold. First, the paper elaborates on how research diversity in scientific fields can be empirically gauged, proposing six working definitions....
The explosive usage in recent years of the terms “fake news” and “posttruth” reflects worldwide frustration and concern about rampant social problems created by pseudo-information. Our digital networked society and newly emerging media platforms foster public misunderstanding of social affairs, which affects almost all aspects of individual life. T...
The core hypothesis of the theory of agenda setting is that there is a process of transfer of salience from the media agenda to the public agenda. Since its original conception in the early 1970s, the explanatory model of ‘issue-agenda setting’ (first level) has been extended to help explain the transfer of the media’s ‘attribute agenda’ (second le...