Hojun Sung

Hojun Sung
Incheon National University | INU · Division of Exercise and Health

Ph.D.

About

7
Publications
1,347
Reads
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74
Citations
Introduction
My main interest of the research is in the application of microeconomic theory in sport context. Specifically, I am interested in how sport fans behave according to various determinants of demand for professional sports contests. Furthermore, I am also interested in the substitutability within and across sport leagues and the market power of pro sports franchises.

Publications

Publications (7)
Article
Full-text available
We investigate the international transfer of managerial know‐how by analyzing manager migration patterns in the setting of international soccer. We characterize a country's managerial know‐how by estimating a stochastic frontier model, which relates the country's soccer performance to socio‐economic and climatic conditions. We find evidence of lear...
Article
This paper estimates determinants of local market television viewership demand for Major League Soccer (MLS). We examine the effects of team quality and outcome uncertainty and compare our estimates to recent work on the determinants of MLS attendance. We find that local viewership for MLS is not particularly sensitive to uncertainty over game outc...
Research
Full-text available
Despite its continued growth, there are doubts about the sustainability of demand for Major League Soccer, which has a strong focus on superstar externalities through its designated player rules. Yet there is relatively limited research directly focusing on classical determinants of demand for league attendance. The authors set out to establish an...
Article
Full-text available
Despite its continued growth, there are doubts about the sustainability of demand for Major League Soccer, which has a strong focus on superstar externalities through its designated player rules. Yet there is relatively limited research directly focusing on classical determinants of demand for league attendance. The authors set out to establish an...
Article
Full-text available
We measure the loss in viewership over the course of National Football League games to identify engagement of out-of-market viewers throughout the contest, and how this is moderated by the presence of a rival team in the game. Our analysis reveals that out-of-market viewers are more likely to stay tuned throughout a game when their local team’s riv...
Article
Full-text available
This research examines the within-game television ratings of regular season NFL games across three distinct viewership markets. Specifically, we operationalize our markets as follows - winning market denotes that of the team winning the game, losing market denotes the market of the losing squad, and all other markets where the game was broadcast we...

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Projects

Project (1)
Project
Using demand system analysis, the current project tries to derive price elasticity in sports and entertainment portfolios