H.M. Kamrul HassanNational University of Ireland, Maynooth | NUI Maynooth · School of Business
H.M. Kamrul Hassan
MBA in Marketing and Entrepreneurship
About
27
Publications
22,025
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Citations
Introduction
H.M. Kamrul Hassan is currently serving as an Associate Professor in the Department of Marketing, University of Chittagong, Chattogram, Bangladesh. His primary field of research interest is marketing, emphasising technology, supply chain management and entrepreneurship. In addition, he regularly writes on contemporary business issues in academic and non-academic journals and newspapers.
Skills and Expertise
Additional affiliations
May 2021 - present
March 2015 - May 2021
July 2012 - March 2015
Education
August 2017 - December 2019
September 2007 - November 2008
Publications
Publications (27)
Due to the COVID-19 epidemic, the tourism industry in Bangladesh has caused massive disruption in both inbound and outbound tourism, where all interdependent tourism supply chain activities (hotels, resorts, restaurants and transportation) have been forced to be bunged down. The fundamental aim of this qualitative study is to evaluate stakeholders’...
In recent decades, consumers have been eventually shifting towards responsive green consumption behaviour. This study will examine the role of the perceived value (social value, environmental value and economic value) on green consumption attitude and which, in turn, affects young consumers' purchase intention towards eco-bag. A conceptual model wa...
[This corrects the article DOI: 10.1371/journal.pone.0272926.].
Purpose
Recycling is associated with positive social and environmental impact, but previous studies have overlooked the cost of recycling operations. Based on the dynamic capability view, the purpose of this study was to identify and evaluate risk factors and resilience strategies within the recycling industry, prioritize these factors and identify...
The tourism industry has encountered various sustainable development functionalities, and nations seek to develop tourism while conserving nature and its resources. Agritourism strengthens a region’s competitive, cultural, and transformational resources while helping the rural community, economy, and society thrive sustainably. However, few studies...
The maturity and growth of social media have empowered online customers to generate electronic word of mouth (eWOM), on various online websites and platforms, which may influence an individual’s decision-making process. This paper explores eWOM information’s impact on social media users’ purchase intention by applying the information adoption model...
Social entrepreneurship has received considerable recognition from universities in recent years. This study aimed to examine the mediating effect of the entrepreneurial social network on entrepreneurship education and social entrepreneurial intention (SEI) of students at the university level. This study adopted a cross-sectional quantitative approa...
The revolution of new digital technology applications in tourism festivals, fairs, and events increase the number of visiting tourists, introduce new services and products, and strengthens local communities. However, in some cases, the negative impact of digital technology application may hinder managing the tourism festivals, fairs, and events eff...
From an environmental standpoint, ecotourism has been drawn to attention by diverse communities all around the world. This empirical study aims to evaluate the behavioral intention of students by adopting an extended theory of planned behavior model by incorporating environmental concern and environmental knowledge from a developing country perspec...
The purpose of this paper is to aim to identify the antecedents of attitudes and intention towards ecotourism while using social networking sites (SNSs). In the tourism industry, the importance of social networking is proliferating. However, very few studies have researched the predictors of attitude towards ecotourism in context of SNSs. This stud...
Purpose
This paper aims to assess the effect of sustainable supply chain management (SSCM) , competitive advantage (CA) and customer relationship management (CRM) on organizational performance (OP).
Design/methodology/approach
A self-administered questionnaire was employed in the present study as a research tool, consisting of 20 items. Informatio...
Social enterprises in tourism consist of micro-level organizations that are structured through focusing and improving deprived communities, which is often represented as market exceptions in emerging nations aiming at reengineering the framework of the tourism industry in a sustainable manner and bring diversification to the economy. By examining d...
In the era of technology-driven economy, people worldwide are traveling from one destination to another for some specific purpose, i.e., traveling, business, education, health issues, professional purpose, pilgrimage, etc. through using different modes of transports. In case of the long and time-consuming journey, usually, travellers take a break f...
Jute, considered as the golden fiber of Bangladesh, has a remarkable history from a socioeconomic perspective in the total economy. However, the potential contribution of jute products to the overall economy has not been adequately achieved because of a lack of consumers' awareness and promotional efforts. Therefore, stakeholders are strategically...
Purpose
Entrepreneurial intention plays a crucial role in the research and application of social entrepreneurship (SE). The purpose of this paper is to investigate the influence of the factors affecting students’ intention towards social entrepreneurship (ISE). The study has taken entrepreneurial self-efficacy, along with entrepreneurial education,...
This paper aims at understanding the level of customer's perception on alternative delivery channel of different commercial schedule banks of Bangladesh. Considering the significant development in technology and for sustainability, banking industry in Bangladesh has expanded banking operation through offering different ADCs to attract customers whi...
Entrepreneurial learning involves theoretical and practical methods which found quite effective in inspiring students for pursuing an entrepreneurship career. This study will discuss the emerging need to teach and promote entrepreneurial learning by reviewing the related literature and use this to identify the role of formal and informal learning i...
Tourism has considered as one of the world’s largest and rapid growing industry of modern business world. Despite having many prospects, this industry remains neglected for a long time in Bangladesh. Although Bangladesh has enormous potential to develop tourism because of its attractive natural beauty and rich cultural heritage, this industry fails...
In Bangladesh, people feel enthusiastic to have a program in restaurant followed by dinner. While in selecting restaurants they generally consider several factors. This paper aims at describing the important characteristic and classification of restaurants business in Bangladesh and identifying the various servicescape dimensions that helps consume...
In developed countries numerous wealthy fast-growing clients with diverse finance-related needs, require sophisticated and tailored financial solutions. Therefore, under the pressures of the converging market and competitive forces, the task of attracting and attaining clients will require a higher standard of market expertise and understanding. Th...
This study attempts to determine the student’s perception of social networking on their academic purpose. In this paper, a survey was conducted by 480 self-administrative questionnaires to the business faculty’s selective students of different public and private universities in Chittagong. The purpose was to concentrate respondent’s opinions on the...
Higher education has the direct impact on socio-economic development of a country. Higher education through the creation of human capital may promote prosperity in the peripheral nation. University is not only a place of academic excellence rather it is also a center of change and development. The private universities of Bangladesh are very weak. I...
Questions
Questions (3)
There are various kinds of similarity index checker, which different universities and journals commonly use. Which one is widely used? What is the acceptable similarity index score?
To assess the mediation effect, usually, all the direct, indirect and total effects between the variables in the model are estimated. Which methods can be considered valid or most effective to evaluate the strength of the mediation effect in a structural model?
As for measures of predictive relevance of the dependent variables in a proposed structural model, the Q2-test is used. My question is while using SMART PLS 2.0, is there any way to determine the Q2 and f2 value?