Hiroko Oe

Josai International University · Faculty of Humanities

The article quantitatively investigates transformative changes in human behavioral patterns about nature due to using digital forests in relaxation practices. In the era of COVID-19, when physical outings and social interactions have been limited, there has been a growing trend for people to engage in Digital interactions with nature. This article...

In the midst of the transformations brought about by COVID-19 in contemporary society, new approaches and leadership styles are essential to ensure organizational success and sustainability. This paper aims to explore the significance of a mindset focused on co-creating value as a support for post-COVID-19 organizational performance and quantitativ...

The article quantitatively investigates transformative changes in human behavioral patterns about nature due to using digital forests in relaxation practices. In the era of COVID-19, when physical outings and social interactions have been limited, there has been a growing trend for people to engage in digital interactions with nature. This article...

This study addresses the empirical problem of improving sales channels in countries like Tunisia, with a specific focus on the sales channels of Tunisian olive oil. The authors aim to explore this problem within the theoretical framework of sales channels and emphasize the contribution of their research to enhancing sales channels and accessing new...

The purpose of this study is to test the usefulness of the scaffolding materials and to provide practical recommendations for entrepreneurship education. Following the framework of social learning theory and a semi-structured questionnaire that was developed based on the results of a literature review concerning entrepreneurial creativity and compe...

This paper summarizes the arguments and counterarguments within the scientific discussion on the issue of gender-neutral parenting. The main purpose of the research is to investigate UK Millennial parents’ perceptions of gender-neutral parenting and their toy buying behaviour. Systematization of the literary sources and approaches for solving the p...

The confectionery market in Thailand is being overpowered by Western confectioneries. This study proposes and verifies a model of the factors that define consumer behaviour towards traditional Thai confectioneries and consumer willingness to support them. In recent years, there has been a boom in posting various aspects of Thai youth culture, inclu...

Facing the common issue among developed countries that demographic imbalance has created distortions in pension and social welfare systems and widened intergenerational disparities, this study proposed a model to eliminate intergenerational disparities and build a society in which all people can play an active role, including the reemployment of ge...

This study examines luxury goods purchasing behaviour among Chinese Generation Y consumers in the omni-channel retail context. Traditionally, in-store purchases were favoured for luxury items due to the tactile experience and quality assessment during decision-making. However, the unprecedented impact of COVID-19 has transformed consumer behaviour....

This article examines the online luxury product purchasing behaviour of Asian consumers. The study consists of a quantitative analysis of data collected from Generation Y consumers in emerging markets in Asia. The results show that face-saving value is the most influential factor determining luxury goods purchase intention, while personal experienc...

This study was conducted to propose and identify suggestions for pathways to maintain the sustainability of the pearl industry, a cultural value asset rooted in the region, and to revitalize coastal communities through the pearl industry. Using a qualitative approach, this study sought the opinions of relevant stakeholders based on key themes from...

This study aims to discuss the universal and important theme of how innovation supports the growth of global firms, relying on two issues: technology adoption and sustainability in the global marketplace. In other words, the main goal of this research is to show how global innovation management can respond to difficult market conditions and maintai...

This study examines the effectiveness of digital narrative methods as a means for immigrants who are isolated in their communities and the social workers who support them to share experiences, knowledge and information; identify where problems lie; and examine avenues for problem solving. In particular, we propose a framework for further discussion...

This study examines the effectiveness of digital narrative methods as a means for immigrants who are isolated in their communities and the social workers who support them to share experiences, knowledge and information; identify where problems lie; and examine avenues for problem solving. In particular, we propose a framework for further discussion...

This study aims to discuss the universal and important theme of how innovation supports the growth of global firms, relying on two issues: technology adoption and sustainability in the global marketplace. In other words, the main goal of this research is to show how global innovation management can respond to difficult market conditions and maintai...

Certification programs that simultaneously promote ecologically sustainable agriculture and improve livelihoods are being used on a global scale, and are expected to contribute to aspects such as community self-reliance and improved working conditions for workers. However, few studies have conducted detailed analyses of stakeholder perceptions of c...

This study aims to discuss a practical set of store image dimensions in a supermarket format to understand the relationship between store image and consumer patronage behaviour. A quantitative approach was applied to 506 datasets obtained from a survey conducted in Ho Chi Minh City. Using a structured equation modelling (SEM) approach, an analytica...

This study focuses on the mediating effects of digital forest bathing and quantifies the effects of people's behaviour and interactions in digital spaces on effective behaviour change in nature. During the period of lockdown pertaining to behavioural restrictions due to COVID-19, people have experienced a trend towards greater familiarity with digi...

This study provides an exploratory discussion to reveal the authors’ perspectives regarding previous academic discussions. In combination with the development of innovative environmentally friendly products, electric vehicles will continue to be an important research topic in the field of innovation. Currently, given the unprecedented challenge of...

This study examines digital environments and well-being in the post-pandemic era, rethinking health in the age of symbiosis with COVID-19 in the context of the digital age, and in terms of the subjective sense of wellbeing brought about by virtual forest bathing in digital space. Since the COVID era, we seem to be more willing than before to share...

Purpose: This study aims to explore the Japanese SME owners' perspectives of entrepreneurial values which lead Japanese SMEs sustainable business behavior and aims to develop a conceptual framework with key themes how to enhance sustainability goals implementation in the businesses. Design/methodology/approach: A qualitative study was applied using...

This chapter discusses the potential and prospects of consumers purchasing virtual digital nature and smart tourism. During the lockdown period, people experienced a trend toward increased subjective well-being as a result of their familiarity with the digital nature. In order to academically validate these experiences, this study examines how inte...

This study attempts to investigate the relationships and to develop an analytical model with measurements of citizens' trust towards local government's digital communication via city resilience and city design. Japan is prone to natural disasters, such as earthquakes and tsunamis, and local governments are required to prioritise disaster prevention...

This study examines the factors leading to purchase of a smartphone, based on a dataset of 366 samples who were born in the 1980s and 1990s in China. This group is expected to drive future consumption in the Chinese market. Smartphones are not only a means of communication, but also a lifestyle tool that expands and enlivens people's personality an...

This long abstract paper presents the study based on a concrete exploration of advanced innovation such as the metaverse needs to be done to revitalize the traditional industries in Thailand; furthermore, the consideration of community development should be followed as well as providing a concrete result based on the roadmap of promoting metaverse...

Today, people around the world have greatly increased opportunities to interact with people and nature in virtual cyberspace. and because of the recent unprecedented disaster of covid, we are becoming more and more active in cyberspace day by day, flexibly moving between real and virtual space, and interacting with people in digital space to the ex...

In today's global business world, the ability to provide the expected goods and services with a shared corporate philosophy, an adherence to quality and a consistency across the procedures is a key issue that can determine the survival of the company. To achieve this, each company must share a unified runbook among its global branches, which provid...

This study uses qualitative research methods of text mining to elucidate the potential and prospects for community-based learning opportunities for raising environmental awareness and bringing about healthy behaviour change among university students and local residents. In particular, we focus on the importance of community-based learning in raisin...

Purpose—This study aims to demonstrate the antecedent factors of consumers’ cosmetics purchasing behaviour in the emerging market of Thailand from the perspective of sustainability. Specifically, the study aims to quantitatively analyse the impact of three hypothesised antecedents of consumer behaviour: product quality, communicating sustainability...

Clothing continues to be a symbolic consumer product with layers of meaning. Fashion has taken on social, cultural, and religious meanings. This study focuses on the new wave of streetwear as seen by millennials and uses fashion brands as cults and Goffman's theory of the internal and external self as a basis for analysis, with the aim of furtherin...

Purpose This study aims to present a communication model for promoting value co-creation between citizens and policymakers and to draw out proposals on the rationale in implementing nudge effect as well as key policy implications. The paper also revisits the close relationship between information senders and receivers (citizens) from the perspectiv...

This study investigated the factors that support the elderly citizens' perceived healthy independent longevity during and beyond the COVID-19 pandemic. The Structural Equation Modeling was conducted with the 1607 dataset collected from Japan to validate a proposed model with six antecedent factors. It has been found that "Town vibrancy" and "Mobili...

This study aims to develop a discussion framework regarding the applicability of online games in higher education institutions for enhancing the understanding of the United Nations Sustainable Development Goals. A typology of online games is discussed, and games are categorised into three types: knowledge education, survival simulation experience a...

A number of theoretical frameworks attempt to help those in disadvantaged areas by encouraging growth in local industries created in those areas. However, as far as the authors are aware, not all of these attempts have been successful. The case discussed here is that of the cultured pearl industry, a traditional Japanese industry. In particular, th...

In Japan, the policy for polymerase chain reaction (hereafter PCR) testing changed significantly after 7 May 2020; from 4 February to 6 May, PCR testing was limited to certain patients with severe symptoms. After 7 May, the PCR test was made available to a broader range of patients due to health insurance coverage. The study aims to test whether th...

This exploratory research aims to provide an overview of employees’ current views regarding their organisations, with a focus on evaluating their trust in their workplace. A quantitative approach was applied to a dataset collected from Japanese businesspeople. From the analysis, it was found that the respondents’ perspectives differed depending on...

This paper examines the key elements of communicating with information receivers regarding how they change their behaviour. We share ideas and knowledge from the established model of the 'concentric circle model' and develop practical implications for the research field of science and communication. The 'concentric circle model' has been applied pr...

Abstract In the summer of 2020, the Japanese government carried out a new campaign called 'Go To Travel' campaign, which some believe has spread COVID-19 in Japan. This study examines the impact of the newly launched governmental campaign on the spread of COVID-19. Data for this study was collected from open data that is published daily by the Mini...

Forest bathing, or shinrinyoku, originated in Japan. It is a nature-based approach to well-being that involves a leisurely visit to a forest for relaxation (Li et al., 2018). There is a growing body of research that suggests forest bathing has various health benefits, such as reduced blood pressure, reduced stress, improved mood, increased flow of...

The study explored the challenges and potential of online gamification to develop actionable recommendations for entrepreneurship pedagogy in the phase of ‘new normal’. This study applied an experimental game which the authors developed, and a mixed method was applied to the data sets collected from the students: an open-ended survey of 91 students...

The aim of this technical note is to discuss and propose a community action plan to increase citizen preparedness and readiness for natural disasters. This exploratory study applies a conceptual analysis based on a comprehensive review of relevant literature on evacuation training and preparation for tsunamis, focusing on tendenko behaviour. The re...

This paper aimed to assess the external environment and resource base of the cruise ship tourism sector in the Asia Pacific region. Following this, an analytical framework with key themes was developed, with implications for further research focusing on seamlessly connected global market perspectives. A desk research approach was used with the PEST...

Abstract: This study was conducted to explore and evaluate the key factors supporting the business sustainability and longevity of firms that have survived for 300 years and more in Japan. The business owners of ten such companies in Nihonbashi, Tokyo, Japan, were invited to interviews. The interview data was analysed with a text mining approach to...

Abstract: This study was conducted to explore and evaluate the key factors supporting the business sustainability and longevity of firms that have survived for 300 years and more in Japan. The business owners of ten such companies in Nihonbashi, Tokyo, Japan, were invited to interviews. The interview data was analysed with a text mining approach to...

This research aims to develop a discussion framework for Kawaii cultural study based on a bibliometric analysis and text mining approach. First, a bibliometric analysis is conducted on literature pertaining to ‘Kawaii and Japanese pop culture’ extracted from the academic database; from this standpoint, the current research topics in the field of Ka...

This study aims to develop a conceptual framework on consumers' perceptions of corporate social responsibility (CPCSR) and the impacts of this on three types of consumer behaviour: company evaluation, company identification, and purchase intention. A quantitative method was applied in this study. Structural equation modelling was performed on 401 s...

Gamification in education has been discussed with potential for further implementation at universities; however, practical suggestions concerning which key issues educators need to consider has far not been shared in academia. This study applied a qualitative approach using interview data with 24 students who participated in the business class with...

Marks and Spencer (M&S) is a leading UK fashion retailer. However, the organisation is struggling to improve its domestic operation and to achieve its international objectives, most notably manifest through its withdrawal from China. Through conducting a critical analysis and an evaluation of the supply networks of M&S, the global apparel industry...

This study aimed to explore the usability and applicability of face recognition sensors in public spaces to collect customer footfall data, which could then be analysed and evaluated for facility design and planning. Nine OMRON sensors were provided for the project and installed at five locations in a public facility for three months. The project w...

The current COVID-19 lockdown situation has had a negative impact on people’s connectedness which also has an influence on the well-being of the citizens (Canady, 2020; Hare-Duke, 2019; Oe, 2020). The enhancement of human interaction and networking is a key topic to sustain people’s health, and this has been on the emergent agenda during the curren...

This study explores the Burberry apparel brand’s position and its strategic behaviour seeking new customers in the new market. This exploratory research pays particular attention to business potential and opportunities in an emerging market, Vietnam. To evaluate Burberry’s strategies and the potential, the collaborative network relationships are di...

This research discusses how to utilise digital gaming to support the well-being of its users and sustain their physical and mental health during the COVID-19 lockdown in which people's activities are limited. The published academic literature that is written in English and available for access on online databases was reviewed to develop key take-aw...

This study explores the Burberry apparel brand’s position and its strategic behaviour seeking new customers in the new market. This exploratory research pays particular attention to business potential and opportunities in an emerging market, Vietnam. To evaluate Burberry’s strategies and the potential, the collaborative network relationships are di...

This study investigated the key antecedent factors of Chinese consumers attitudes towards smartphones, focusing on the conspicuous value. An analytical framework with three key themes in the smartphone purchasing attributes in relation to the conspicuous attitudes was validated based on Structural Equation Modelling (SEM) using 426 survey data coll...

Purpose This paper aims to examine consumer perceptions of conspicuousness of purchasing of luxury goods in Thailand. Design/methodology/approach This study applies a quantitative approach, based on a survey data collected on the internet. The data set was analyzed with structural equation modeling focusing on three latent factors: “Social”, “Pe...

Purpose The purpose of this paper is to critically review the literature that explores the relationships between store image and store patronage behaviour, thereby providing the practical analytical framework with measurements that aids marketers to build strategical marketing plans to attract loyal customers to their retail shops. Design/methodo...

Abstract. It has been on the political agenda for the local governments how to satisfy their citizens to enhance their commitment and contribution to the communities. Especially in this ageing population era with tight fiscal conditions, it is essential for the government to know the prioritised policy menu in realising citizen satisfaction. This s...

Purpose The aim of this paper is to offer a conceptual model that demonstrates Chinese consumers’ value perceptions towards luxury products based on the recent literature reviews and the findings from focus groups. Design/methodology/approach Focus group discussion is used to explore how Chinese consumers construct their value perceptions toward...

This paper seeks to examine the interplay between entrepreneurial orientation (EO) and SMEs? internationalisation behaviour. Drawing on the three case studies of Japanese traditional manufacturing SMEs, we seek to understand the key drivers and constraints behind their internationalisation decision. Our study revealed that the most differentiated o...

It has been on the political agenda for the local governments how to satisfy their citizens to enhance their commitment and contribution to the communities. Especially in this ageing population era with tight fiscal conditions, it is essential for the government to know the prioritised policy menu in realising citizen satisfaction. This study aims...

(Abstract) This study aims to investigate characteristics of Japanese life insurance customers' behaviors and motives based on empirical data sources. The data was collected from a questionnaire survey conducted by Japan Post in November, 2005. In this study, customers' evaluation view points are classified by several analytical methods and also es...