Hina Rehman

National University of Modern Languages | NUML · Faculty of Management Sciences

This research investigated the influence of situational aspects and internal psychological conditions on the employees’ decisions to perform voluntary pro-environmental behavior (VPEB). The current research employs a framework that combines the TPB, NAM, and CADM models. We also identified the moderating relation between employees’ behavioral inten...

This study aims to examine the impact of AI service robots on restaurant customers’ engagement and acceptance as well as the moderating role of robot anthropomorphism. Using a three-wave time-lagged design, 416 customers of service robots-enabled restaurants participated in the study. Mplus was used to examine the hypotheses. The results confirmed...

Most studies have shown that reading is an important source of incidental vocabulary learning, and repeated reading may have a positive effect on learning gains. However, the study of incidental vocabulary learning through listening is still limited, and the immediate and long-term effects on different vocabulary knowledge dimensions are unclear. F...

This study examined how social media marketing activities (SMMA) influence consumers' engagement behaviour in developing countries. Based on the stimulus-organism-response theory, we examined the effect of SMMA on consumers' engagement intention and further investigated the moderating effect of social media sales intensity. The study employed a tim...

This study aimed to examine the impact of information publicity on the intention of tourists to visit rural destinations in developing countries. Based on the theory of planned behavior (TPB), we examined the indirect effect of information publicity on intention to visit via subjective norms and further investigated the moderating effect of social...

This research is an attempt to presents a model for how perception of politics (POP) creates a variance in intentions to perform a job. Current study tries to develop and test the model of psychological states developed based on theory of planned behavior. Theoretical framework explains how perceptions of politics develop job performance through di...

This study investigates the role of goal clarity of public sector organizations on the perceived benefits of performance measurement. Basically middle managers (17 -21 grades) of 12 public sector organizations involved in plan implementation and decision making executors were selected. For this study, goal clarity was termed as independent variable...