Hikaru Hanawa Peterson

Hikaru Hanawa Peterson
University of Minnesota | UMN · Department of Applied Economics

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98
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Publications

Publications (98)
Article
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Food pantries are a vital component of the emergency food environment in the United States; however, little is known about how low-income households use food pantries in relation to the food retail outlets located around them. This study investigated the relationship between the food environment (characterized by the number of retail stores around...
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Nutrition promotion programs may have varying effects and influence health disparities. SuperShelf promotes healthy choices in food pantries through inventory changes and nudge implementation (e.g., choice architecture). This secondary analysis of the SuperShelf cluster-randomized trial assessed whether the effect of SuperShelf on client diet quali...
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Purpose To identify “headlines” that would engage recipients to consider plant protein over red meat. Design Mail and web survey. Setting Urban Minnesota community. Subjects 144 survey respondents from our health plan and community program distribution lists who live with at least 1 other person and eat meat. Intervention We asked respondents h...
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Social media is an important piece of Extension outreach efforts. Across many different platforms, photos or graphics accompanying social media posts have repeatedly yielded greater results, in terms of engagement and success. Thus, it is imperative to include a visual element with each post, and a social media post without one would be considered...
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Background: Interventions in food pantry settings have the potential to improve health among clients at risk of diet-related disease. Purpose: This study evaluates whether a cluster-randomized, behavioral intervention in food pantries resulted in improved client outcomes. Methods: Sixteen Minnesota food pantries were randomized to an intervent...
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Innovation contributes critically to business recovery following major crises. Traditionally, business innovation is characterized by a series of choices and actions over time. During COVID-19, however, businesses throughout the agri-food supply chain were forced to innovate rapidly due to sudden unforeseen policy changes. To understand innovation...
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Collective agency (CA) can be defined as the shared understanding, will, and ability of a heterogenous group to take action and work together toward a common goal. We are motivated by the premise that CA is central to meeting the challenges inherent to 21st century food systems. These challenges include maintaining sustainable agricultural producti...
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Through analysis of primary data from 249 Somali American households in seven cities in the Midwestern United States, we present a case study, which reviews non-monetary constraints to food security, assesses food security and social capital in a low-income immigrant community, and estimates the relationship between food security and social capital...
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Florida has one of the most diverse agricultural economies in the United States, producing several dozen types of fruits and vegetables that are consumed within the state, across the country, and around the world. The COVID-19 pandemic and resulting policy responses occurred during the peak of spring harvest season for many crops in Florida, abrupt...
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Visible disruptions of appropriate food distribution for end consumers during the onset of the COVID-19 pandemic prompted calls for an urgent, renewed look at how the U.S. agri-food system is impacted by and responds to pandemics, natural disasters, and human-made crises. Previous studies suggest the COVID-19 pandemic yielded uneven impacts across...
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High-tunnel (HT) systems have been shown to effectively improve yields, fruit quality and profitability. In order to maximize returns on investment, HTs are frequently planted successively with both winter and summer cash crops and may include >2 crop cycles per year in some climates. The intense cultivation strategies used in HT systems necessitat...
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Soil health is a pathway through which farm and environmental outcomes can be improved together on agricultural landscapes, and management to improve soil health is increasingly recognized as a strategy for agricultural producers to adapt to climate change–related impacts such as erosion and flooding. Many incentive programs exist or are in develop...
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The charitable food system is rapidly evolving. Interventions that target the food pantry environment and use behavioral economics are in high demand, but can be difficult to implement in a low-resource setting. This is an analysis of secondary, environment-level outcomes in a food pantry intervention (SuperShelf); the study evaluates whether the i...
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In the last few decades, the emergence of mid-scale, intermediated marketing channels that fall between commodity and direct markets has attracted growing interest from scholars for their potential to preserve small and mid-sized farms while scaling up alternative agrifood sourcing. When such mid-scale supply chains are formed among multiple busine...
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Background The Supplemental Nutrition Assistance Program (SNAP) is the largest anti-hunger program in the United States. Two proposed interventions to encourage healthier food expenditures among SNAP participants have generated significant debate: financial incentives for fruits and vegetables, and restrictions on foods high in added sugar. To date...
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Background Food pantry clients are at a high risk for diet-related chronic disease and suboptimal diet. Relatively little research has examined diet quality measures in choice-based food pantries where clients can choose their own food. Objective This study tested whether the diet quality scores for food at the pantry were associated with client f...
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Drosophila suzukii Matsumura (Diptera: Drosophilidae), or spotted-wing drosophila, is an invasive pest first detected in the United States in 2008. Although D. suzukii can use many cultivated fruit as hosts, raspberries are considered 'most at risk' for infestation. Conventional broad-spectrum insecticides are proven effective D. suzukii controls a...
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Introduction: Food pantries serve households in need, including many with a family member with a diet-related chronic disease, yet data on client priorities to inform hunger relief practices are lacking. We used a statewide client survey in Minnesota to determine needs and priorities of food pantry clients in 2017 and 2019 and to identify how well...
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Supplemental Nutrition Assistance Program (SNAP) benefits are rapidly depleted after distribution. This phenomenon, known as the benefit cycle, is associated with poor nutrition and health outcomes. Proposed interventions targeting the benefit cycle often focus on impulsive decision-making. However, it remains unclear whether shopper impulsivity is...
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The purpose of this study was to describe agriculture and natural resource (ANR) leader business owners’ initial concerns and feelings about the impacts of the 2019 novel coronavirus (COVID-19) pandemic. Based on the theories of opinion leadership and bounded rationality, researchers analyzed survey findings to identify and describe ANR business ow...
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Objective Supplemental Nutrition Assistance Program (SNAP) benefits are rapidly depleted after distribution. This phenomenon, known as the benefit cycle, is associated with poor nutrition and health outcomes. However, to date, no study has evaluated trends in food expenditures before and after households receive benefits using prospective data, and...
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American households discard a significant amount of food that represent a sizable portion of their food expenditures. This study adds to our understanding of product attributes associated with food waste, with a focus on cosmetic deterioration during home storage. Specifically, we profile a sample of U.S. individuals by patterns of common food-rela...
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Farmers markets have operated in Minneapolis for more than 100 years. Twenty-nine markets operated in 2018 with about 800 vendors representing a range of ages, cultures, and geography. Markets are indepen­dently managed, varying in governance structure, and until recently without coordination. Collaboration among Minneapolis markets was identified...
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Maintaining funding for local and regional food system initiatives requires reliable data to demon­strate their impacts. Data that are specific to farm­ers markets in a localized context are not readily available. The Farmers Market Metrics Project is a three-way partnership between farmers markets, local government, and a university to elevate the...
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Minnesota was dubbed the 'raspberry consumption capital of America' in 2017 by wholesaler Driscoll's, Inc. Local production of this high-demand fruit, however, is limited by the invasive pest, spotted wing Drosophila (Drosophila suzukii Matsumura, Diptera: Drosophilidae). Recent research to develop integrated pest management (IPM) programs for MN b...
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Objective To test the effect of a behavioural economics intervention in two food pantries on the nutritional quality of foods available at the pantries and the foods selected by adults visiting food pantries. Design An intervention (SuperShelf) was implemented in two food pantries (Sites A and B), with two other pantries (Sites C and D) serving as...
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Ornamental horticulture businesses in the United States (U.S.) face challenges to stay economically viable, particularly in rural areas. Marketing with new-media tools (e.g., websites, HTML newsletters, social media, and blogs) has the potential to increase sales over traditional methods of advertising. A survey was conducted to gauge the extent of...
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During the recession, the decline in home value and home ownership reduced the demand for ornamental plants, lawn and garden products, and related services, which resulted in significantly negative effect on the green industry revenues. Postrecession consolidation in the United States green industry has forced smaller firms to re‐evaluate their mar...
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Online, direct selling (ODS) has become the leading way that people acquire goods, with Amazon (Seattle, WA) being the largest online vendor in the United States. This study sought to determine if horticultural businesses were engaging in ODS with Amazon, ebay, and other websites. Researchers examined the ODS activity of 498 businesses using quanti...
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This article estimates the amounts of food that is discarded, diverted, and landfilled in Minnesota by comparing and applying approaches and statistics from selected national, regional, and local studies. Our preferred estimates suggest 2.1 million tons of food is discarded in Minnesota, of which 60% is diverted through recovery and recycling effor...
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The sustainability of the food system is at the forefront of academic and policy discussions as we face the challenge of providing food security to a growing population amidst environmental uncertainty and depletion, social disruptions, and structural economic shocks and stresses. Crafting a sustainable and resilient food system requires us to go b...
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Organic food products, which have been sold traditionally at natural food stores, have become increasingly available through mass marketing channels. This study estimated an almost ideal demand system (AIDS) model using 2008–2010 retail scanner data to examine consumer demand for organic fluid milk products sold at conventional and natural marketin...
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Grocery stores in rural, small towns serve as critical access points to healthful foods for their community residents. Yet many struggle to stay in business. In this paper, opportunities and strategies are identified for rural grocery stores through a case study of five locally owned stores in the U.S. rural Midwest. Store information, including pr...
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New labels for food products continue to be introduced in the United States. This paper estimates interaction effects among labeled attributes for eggs to investigate cases where affixing labels of “premium” attributes would indeed gain additional premiums in the U.S. market. A latent class analysis identified four consumer segments (Attribute Seek...
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According to the Food and Agriculture Organization of the United Nations, one‐quarter to one‐third of all the food produced worldwide is wasted. We develop a simple framework to systematically think about food waste based on the life cycle of a typical food item. Based on our framework, we identify problems with extant measures of food waste and pr...
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Garden-center businesses have unique challenges related to the marketing of products. New and social media offer a way for garden-center operators to connect with customers and market products online in an effort to compete with box stores. The purpose of this qualitative case study was to explore how some garden-center businesses use social media...
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A primary factor limiting the expansion of many Kansas garden centers is marketing. Most of these businesses spend the majority of advertising dollars on traditional media (newspaper, radio, etc.). However, new-media tools such as social-media can be an effective method for developing profitable relationships with customers. The purpose of this qua...
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Food labels convey various information about credence attributes. An increasing number of labels and the existence of superfluous labels lead to questions on how consumers value different number of co-presented labels. Average respondents to our national survey about eggs were willing to pay a premium for all considered attribute labels, but their...
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Japanese policies leave its retail market closed to U.S. rice. This study examined prospects of U.S. rice if these markets opened, with required country-of-origin labeling (COOL). Data were from auction experiments examining preferences for U.S. and Japanese rice under two scenarios (COOL with observation and COOL with tasting) using Japanese femal...
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Various retail outlets are available for consumers to access local foods including grocery stores, farmers' markets, and community supported agriculture (CSA) programs. This study purports that consumers' selection of retail outlets for local foods depends on a tradeoff between the degree of assurance on credence attributes offered at the outlet, a...
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Concerns over laying hens' welfare have led to many different labels for eggs and changes to state regulations. Consumer attitudes toward farm-animal welfare were examined using a national survey in the context of preferences for eggs differentiated by layer management practices. Most respondents perceived caged housing and other conventional manag...
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This study examines Chinese consumers’ preferences for organic and non-GM (genetically modified) attributes of soybeans used in soymilk. An enumerated consumer survey was conducted in three types of grocery outlets in the cities of Beijing, Shanghai, and Guangzhou. We found that respondents were willing to pay a premium for organic and non-GM attri...
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Adoption of country-of-origin-labeling (COOL) has important implications for U.S. food exports. We assess the impact of COOL on imported rice and pork for Japanese female consumers using an auction experiment. In a first round based only on taste, U.S., Japanese, and third country products were valued similarly. In a second round with information o...
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Leading wool suppliers such as Australia began marketing organic wool to counter a decades-long decline in the world wool market. Given the challenge of adopting certified organic practices for wool production in certain parts of the world including the United States, consumer demand for organic wool products relative to alternative production attr...
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The objective of this research is to identify and quantify the motivations for organic grain farming in the United States. Survey data of US organic grain producers were used in regression models to find the statistical determinants of three motivations for organic grain production, including profit maximization, environmental stewardship, and an o...
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Analysis of survey data indicates that Japanese consumers discount their willingness to pay for U.S. beef and pork relative to that of domestic products, but that the discounts have declined from 2006 to 2009. The discounts for U.S. products were greater than those imported from other countries in 2006, but the 2009 discounts were statistically ind...
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The process of defining these attributes becomes complex when agricultural products undergo some processing. Canned vegetables or soymilk can be manufactured locally, but some of the ingredients may need to be sourced from elsewhere, particularly organic ingredients that are facing shortage in supply. The current market structure encompasses player...
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Copyright 2011 by Yue Zheng, Hikaru Hanawa Peterson, Xianghong Li. All rights reserved. Readers may make verbatim copies of this document for non-commercial purposes by any means, provided that this copyright notice appears on all such copies.  Organic soymilk has been the biggest seller in the organic, non-dairy beverage sector. Recent changes oc...
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This research shows that a portfolio of wheat varieties could enhance profitability and reduce risk over the selection of a single variety for Kansas wheat producers. Many Kansas wheat farmers select varieties solely based on published average yields. This study uses portfolio theory from business investment analysis to find the optimal, yield-maxi...
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Survey responses of producers and institutional buyers in northeastern Kansas (United States) were analyzed to understand barriers and opportunities for sustainable food systems in the region where their emergence has been limited. Producers and buyers identified barriers previously noted regarding mismatches of available quantities and prices. Pro...
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We proffer a method to assess the adequacy of expected utility theory (EUT) in empirical studies involving discrete and continuous choices. The method calibrates a utility function to revealed choices and rejects EUT for absurd degrees of implied concavity over the wealth at risk. We find EUT rejections in cases where risk-averse choices are made b...
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According to shipment records of an organic marketing cooperative from 2003 to 2005, organic corn and soybean premiums exceeded 100% of the conventional prices, while organic premiums for wheat varieties averaged 85%. For all organic crops included in this study, except soybeans, the premiums varied by idiosyncratic differences in shipment characte...
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The notable growth of the market in recent years indicates apparel consumers' interest in organic fibre products. Yet less is understood about how apparel consumers would respond to labelling for other credence attributes associated with animal-fibre products, such as animal welfare or eco-friendliness. An online survey of 507 US consumers was used...
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This presentation will report results of research that shows that a portfolio of wheat varieties can enhance profitability and reduce risk over the selection of a single variety. Many Kansas wheat farmers select varieties based on average yield. This study uses portfolio theory from business investment analysis to find the optimal, profit-maximizin...
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Choice experiments were conducted to assess US consumer demand for woolproduct attributes. The average consumer's WTP was higher for US wool gloves compared to acrylic gloves. For Australian wool gloves, WTP was lower if consumers read information on husbandry practices. Demand for attributes varied across socioeconomic and psychographic characteri...
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To understand risk issues of U.S. organic grain farmers, six listening sessions were conducted in parts of the major grain producing regions in spring 2004. The views expressed at these sessions suggested the importance and uniqueness of risks in organic grain farming. Regional differences were observed, but many problems were common, including the...
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To reconcile the discrepancy between the efficient market hypothesis and grain marketing recommendations by advisory services and extension programs, simulated prices from an efficient market are used to compare performance of marketing practices over the long run and in individual 40-year periods. We find that an efficient market can generate dive...
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While the development of empirical models of seller conduct abound, arguably less attention has been paid to the development of empirical models of buyer conduct. This is especially problematic in studies of food and agricultural industries where high buyer concentration along the supply chain is the norm. The purpose of this paper is to provide on...
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We estimate a food demand system in Paraguay based on the 1997 national household survey, considering 12 food categories. To obtain demand elasticity estimates from household survey data accounting for quality effects, measurement errors, and censored observations, price indexes are obtained from ordinary least squares predictions of changes in uni...
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The first case of BSE (Bovine Spongiform Encephalopathy) outside Europe was discovered in Japan in September 2001. To assess its impact on Japanese retail meat demand, a Japanese meat demand system was estimated as a gradual switching Rotterdam model. The system distinguished beef by type and origin: wagyu beef (from domestic beef cattle), domestic...
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As increasingly more transactions occur away from open markets, the so-called "thin" market issues arise. This paper analyzes unpublished transaction data from Egg Clearinghouse, Inc. (ECI), a marginal marketplace for eggs that trades 4% of all eggs (80% of eggs available for open trading). Results suggest that marginalized markets can serve as an...
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An efficient commodity market can generate highly diverse price behavior with the passage of time, and consequently the relative performance of alternative marketing strategies can vary over different samples. A strategy that is inferior, on average, can perform relatively well in a particular period. This happened in 30%-50% of the years in an ave...
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A rational expectations competitive storage model was applied to the U.S. corn market, to assess the aptness of this framework in explaining monthly price behavior in an actual commodity market. Relative to previous models, extensive realism was added to the model, in terms of how production activities and storage costs are specified. By modeling c...
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BSE has not been found in the US1 but current detection efforts provide little assurance that it does not exist at a low level. The US has taken precautionary measures to reduce the risk of importing the disease and the risk of the disease spreading if it were to be found. Those measures include a ban on feeding ruminant protein to ruminants—a meas...
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ttitudes of Japanese consumers towards domestic and foreign varieties of rice are analyzed based on a survey. We find that the current retail prices for imported rice are higher than the average consumers' willingness-to-pay (WTP), while most domestic rice is priced below average WTP. Unfamiliarity or negative perceptions of safety and flavor of fo...
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Price-quality relationships for alfalfa hay were analyzed by hedonic pricing models using 1996 through 2001 Wisconsin auction data. Individual nutrients included in the analysis all affected alfalfa price, with acid detergent fiber accounting for the largest impact. Alternative pricing models, based on an aggregate quality index or detailed quality...
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This study examines whether the EU, the world's largest importer, exercises market power over soybean imports. Results, based on 1975-2000 data, suggest that the EU has practiced price discrimination against imports from Argentina and Brazil. The evidence for the practice of pricing-to-market based on exchange rate changes is mixed.
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To assess the impact of BSE in Japan, a Japanese meat demand system is estimated as a gradual switching Rotterdam model. The results, based on data from April 1994 to May 2002, suggest the structural transition took five months from its discovery. The scare affected both domestic and imported beef.
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Recently, Rabin criticized the use of diminishing marginal utility in explaining risk aversion in small gambles with a mathematical theorem, which compares revealed risk averting behavior in small gambles to the risk behavior implied by expected utility theory in somewhat larger gambles, using discrete payoff distributions. To examine whether his c...
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Practioner's Abstract: Mad cow disease has caused two disruptions in European beef markets--first in the U.K. in 1996 following the announcement of a link to new variant Creutzfeldt-Jacob Disease in humans, and the second in late 2000 following the discovery of "homegrown" cases of the disease in Germany and Spain. In September 2001 the disease was...
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Summary: The traditional discussion about CO2 emissions and greenhouse gases as a source of global warming has been rather static, namely in the sense that innovation dynamics have not been considered much. Given the global nature of the climate problem, it is natural to develop a more dynamic Schumpeterian perspective and to emphasize a broader in...
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This article surveys and evaluates the current state of knowledge about producers' marketing strategies to manage price and revenue risk for farm commodities. The review highlights gaps between concepts and their implementation. Many well-developed models of price behavior exist, but appropriate characterization and estimation of the probability di...
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A rational expectations storage model is used to simulate monthly corn prices, which are used to evaluate marketing strategies to manage price risk. The data are generated and analyzed in two formats: for long-run outcomes over 10,000 "“years"” of monthly prices and for 10,000 cases of 40-year "“lifetimes".” Three categories of strategi...
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Full-text available
A rational expectations storage model is used to simulate monthly corn prices, which are used to evaluate marketing strategies to manage price risk. The data are generated and analyzed in two formats: for long-run outcomes over 10,000 "years" of monthly prices and for 10,000 cases of 40-year "lifetimes." Three categories of strategies are analyzed:...